Sansa Digital’s Post

Google Chrome is responsible for 65% of internet traffic worldwide according to Statcounter, and with every search comes new customer data advertisers use to target their ideal customers via third-party cookies. So what happens when the biggest player in the internet ecosystem begins to drop third-party cookies? Yesterday The Wall Street Journal shared an article arguing that many brands and advertisers are unprepared for this change and outlining the various ways this could alter the overall digital ad climate, including driving ad prices down as brands and agencies experiment with ways to effectively reach their audiences. https://lnkd.in/eri_JQk3 If your team is feeling the scramble and searching for a new strategy to get off third-party cookies, click the link below to learn how Amperity can deliver 2x improvement in ROAS in 45 days with our new paid media solution. https://lnkd.in/eAfrtBhu #digitaladvertising #paidmedia #privacysandbox #amperity #googleupdate #googlenews

❗ Low Activity Ad Groups To Be Paused By Google! ❗ Starting March 11, 2024, Google Ads is rolling out a permanent change aimed at improving the advertising experience for all users. 📅 In my experience conducting audits across numerous advertising accounts, a common theme has emerged: complexity without clarity. I've encountered accounts running over 50 campaigns simultaneously, each competing for the same resources and audience attention. This intricate web of campaigns often results in a confusing scenario where discerning the actual impact or strategy becomes a daunting task. But what does this mean for the future of digital advertising? It suggests that for many, the approach to campaign management might not drastically change, but it also highlights an opportunity for optimization and simplification. Are we losing sight of our objectives amidst this complexity? How can we streamline our strategies to ensure not just visibility, but also effectiveness?" Want to stay ahead in the digital marketing and media ads space? Follow me and click the bell icon 🔔 to never miss out #google #googleads #marketing #digitalmarketing

Google plans to phase out third-party cookies from its Chrome browser by the end of this year. So now is the time for digital advertisers to develop strategies and tactics to manage this new reality. Good thing you have a digital BFF! Digital Ads Lead Edward Kozlowski and Digital Marketing Assistant Patrick Bieser Jr. share how to get your hands out of the cookie jar and plan for a successful transition: https://lnkd.in/gBn47br4. #thirdpartycookies #cookielessfuture #digitalads #digitaladvertising #cookiedeprecation

Google Postpones Third-Party Cookie Phase-Out - Implications for Digital Marketers and Tech Businesses | By; Oladayo Adeniyi In February 2020, Google revealed plans to complete the phasing out of third-party cookies on its Chrome browser by 2022. This generated mixed reactions among marketers, advertisers and the technology world. Google Ads, which relies on third-party cookies from its Chrome browser to serve ads, is arguably the largest digital ad publisher in the world. Google Chrome accounts for about 65% of the global web browser market share. By mid-2022, Google announced 2024 as the new date to phase out third-party cookies saying it wanted advertisers to review and change their advertising tactics to the less-intrusive first-party cookies and other targeted advertising technology. READ: https://lnkd.in/dQhhF59m

More control for advertisers over their ads! Google is giving advertisers more flexibility in their ad placement within the search partner network from march 4. From march 4, advertisers using performance max will have access to impression-level placement data for search partner network sites. #sea #digitalamarketing #ppcadvertising

Google advertisers will have greater control over their ads!! 🎉🎉 Google is giving advertisers more flexibility in their ad placement within the search partner network from march 4. from march 4, advertisers using performance max will have access to impression-level placement data for search partner network sites. All pmax campaigns were automatically enrolled into the search partner network before the adalytics survey was published in november, and they could not opt out. For other campaigns, opting out was the default setting, but advertisers had the ability to opt out. Google temporarily allowed pmax users to opt out of search partner listings until march 1, according to the adalytics survey. Google is now offering advertisers unprecedented insight and control over their ads in the search partner network as this option is to be discontinued. Advertisers will have greater visibility and control over their advertisements' placement within the search partner network. They are able to address complaints about their advertisements being displayed near inappropriate content, while still maintaining their brand image.

As marketers brace for the impending demise of third-party cookies, the landscape of online marketing is undergoing a seismic shift. With Google’s recent announcement of phasing out third-party cookies by Q3 2024, businesses must adapt their strategies to thrive in this new era of digital privacy. Find out why First Party Data is the future https://buff.ly/3ZpLtmr #raange #marketing #audiencegrowth

Is your digital marketing strategy truly delivering the best possible conversions? At PX, we believe that the best-converting inquiries should spring from your digital marketing efforts. Are you confident you're capturing every opportunity? Our seasoned team, with a decade of expertise, is dedicated to refining your strategies on key platforms like Google, Bing, Meta, and TikTok. We ensure compliance and maximize effectiveness through expertly managed explicit consent campaigns. With our free digital marketing audit, we identify where you excel and where you can improve, providing clear, actionable insights. Read more about it here- https://hubs.la/Q02FNxFB0 Don't settle for average. Invest in your digital marketing and see real results. #px #customeracquisition #digitalservices #ads #digitalmarketing #growth

🍪 No surprises here! Google has once again postponed the phasing out of third-party cookies to 2025, extending a period of uncertainty for many in our industry. The delay is a clear signal—it’s time for a serious rethink of our digital advertising methods and adtech strategies. As marketers, we need tools that not only comply with new privacy standards but also enhance our ability to connect meaningfully with audiences. At Prophet, we're facing these challenges head-on. Our predictive intelligence platform doesn't just help brands navigate through these changes—it takes things a step further. By measuring, forecasting, and planning across all marketing channels, we offer a deep understanding of how one channel influences another and enable detailed scenario planning based on potential market shifts and their impacts. Lets chat. 📥 Full Article 👉 https://lnkd.in/gD665TWa 🔗 Ruby Derrick AdNews Australia #DigitalMarketing #MarketingTechnology #Prophet #FutureOfMarketing #CookielessWorld

90% of internet users will see a Google Ad during their online experience. The stats are unbelievable! Google Ad has never betrayed in giving the best results when it comes to advertising the product or service. Whether your concerns are to raise awareness, increase traffic, or to achieve the sales target, Google Ads can be your go-to way to get the ball rolling! Stay Updated: invitechsolutions.com #Invitatechsolutions #GoogleAds #OnlineAdvertising #DigitalMarketing #AdReach