#regionalmarketing #ruralmarketing #seasonalmarketing #festivalsmarketing in #india ! In the mid of the month of #april or the month of #baisakh as per #bharat calendar, most of the #socioculturalregion in India have their own festivals rooted long & deep into the traditions. From urban and upper-classes pov, the celebrations aren't big. Nevertheless, these festivals are less of glamour, but are seriously close to the hearts of the masses, particularly in the #smalltownindia and #ruralindia and are ingrained in the #sociocultural fabric of the country, per each region. As per my understanding, people are emotionally connected with these festivals. For a concentrated period of 2-3 days, masses are on an emotional high. I find it odd therefore, that the brands/categories that have large market in small-towns, in villages and that have traditional mindsets as their TG and are brand & positioning wise rooted into the rusticity, are not active in terms of #salesandmarketing /#salespromotions & #customerengagement ! Particularly when, with some strategic thinking and smart planning, the brands can reach and actually look at actual business, across the country, regions within a concentrated period of time.
Couldn't agree more. Festivals in India are a time of heightened emotions and cultural significance, particularly in small towns and rural areas.
Festive greetings to you!!
Chief Executive Officer-Sales, Merchandise Planning, Marketing, HR, IT, Admin Operations
8moTo you too my friend. God Bless you with lot of success & good health. Stay happy bro.