Sanjeev Shukla’s Post

#regionalmarketing #ruralmarketing #seasonalmarketing #festivalsmarketing in #india ! In the mid of the month of #april or the month of #baisakh as per #bharat calendar, most of the #socioculturalregion in India have their own festivals rooted long & deep into the traditions. From urban and upper-classes pov, the celebrations aren't big. Nevertheless, these festivals are less of glamour, but are seriously close to the hearts of the masses, particularly in the #smalltownindia and #ruralindia and are ingrained in the #sociocultural fabric of the country, per each region. As per my understanding, people are emotionally connected with these festivals. For a concentrated period of 2-3 days, masses are on an emotional high. I find it odd therefore, that the brands/categories that have large market in small-towns, in villages and that have traditional mindsets as their TG and are brand & positioning wise rooted into the rusticity, are not active in terms of #salesandmarketing /#salespromotions & #customerengagement ! Particularly when, with some strategic thinking and smart planning, the brands can reach and actually look at actual business, across the country, regions within a concentrated period of time.

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Rajinder Mattoo

Chief Executive Officer-Sales, Merchandise Planning, Marketing, HR, IT, Admin Operations

8mo

To you too my friend. God Bless you with lot of success & good health. Stay happy bro.

Aditi Goyal

CEO @Learn Infinity | Helping Companies Improve Employee Performance Through ROI Driven Personalised L&D Programs🚀 |Holistic Corporate Trainer | E-learning Designer | L&D Consultant | ICF Certified Leadership Coach ⬇️

8mo

Couldn't agree more. Festivals in India are a time of heightened emotions and cultural significance, particularly in small towns and rural areas.

Vaishali G.

Experienced Content and Social Media Manager with Strategic Communications expertise

8mo

Festive greetings to you!!

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