Sandy Cahill’s Post

A great way to engage your customers in the digital space is by creating an educational content series. Content like this helps to position your foodservice brand as an industry thought leader, and ultimately builds trust with your customers. Whether your content series lives on social media, in a blog or video format, try to focus on educating your audience on industry trends, ingredients sourcing or best practice foodservice operations. An example might be ‘How to choose the best seasonal produce’ or ‘Sustainability in foodservice supply chains’. If you need support building out a digital marketing and content strategy, get in touch with FoodLogic today. We’d love to hear from you. #foodlogic #fl #foodservice #foodserviceindustry #foodservicebusiness #marketing #strategy #content #contentseries #education #educationseries #thoughtleadership #brandtrust #digitalstrategy #trends

"4 Plant Points" - the proof Holland & Barrett reviews its writing strategy and the market regularly! 🍃You may or may not know there's a bit of a health trend to eat 30 different plants a week for a healthy gut microbiome. Forget your five a day, it's all about 30 plants a week. I tried it a few times, it's really hard! If I was still doing it - which I imagine many of H&B's health-conscious shoppers do - I'd be pretty pleased to find something that ticks off four plants. 🥫But can you imagine this being on the front of a snack 15 years ago? Nope. But the H&B customer is not the same as it was back then either. There's a lesson here for SMEs: Just because you invested in figuring out your content or marketing strategy when you started out, doesn't mean it's right for the business you are today. 🛑Are you still selling to the same customer base or has it expanded to cover more groups? 🛑Do the same things matter to them now as they did back then? 🛑Is the business still the same as it was three, five, 10 years ago? If no, it might be time to review your content strategy to make sure you're still putting out the right messages for your target audience. PS. The protein mix is 10/10. #contenttips #strategy #freelance ___ I'm Helen, a former national website editor who helps businesses get clear on their content by working out what to say where - and writing the words too. Ask me your content questions and I'll be sure to answer them in my posts!

💡Check out this awesome article on some the key strategies and tactics the fastest-growing brands in the publishing industry are using to grow their subscriptions! 🚀 International News Media Association (INMA) Grzegorz Piechota

Tired of feeling like you’re shouting into the void with your marketing? 😩 Maybe it’s time to stop trying to please everyone and focus on a single target market. Sure, it sounds scary - like committing to a single flavor of ice cream for the rest of your life. But trust us, when you find that perfect flavor (ahem, target market), you’ll never want to go back to vanilla (aka, trying to appeal to everyone). Plus, you’ll be able to create more specific, tailored content that will have your ideal clients drooling (figuratively speaking, of course). So ditch the vanilla and go for the rocky road (or whatever your ideal flavor is 😉) #SingleTargetMarket #NicheMarketing #IdealCustomer #BusinessStrategy #MarketingTips #EntrepreneurMindset #rockyroadorbust 59w

One thing marketers love: Rinsing & reusing old content. (an underrated tactic—you most likely have a goldmine to work with ♻️🔥) One thing marketers hate: Rinsing & reusing their coffee cups. Are we even working if we don't have at least 3 beverages on our desks at all times? Tell me I'm not alone on this... #hydrationdesks #contentrepurposing #marketing

Happy National Cereal Day! Let's settle the debate once and for all: how do you make your bowl? Do you pour the cereal first or the milk? Drop your answer in the comments below! And speaking of making decisions, there's no debating that creative content and captivating visuals are king when it comes to a solid marketing strategy. Looking to add some extra flavor to your brand? Get in touch today to discuss the many services we provide that can help your brand shine! #NationalCerealDay #CerealDebate #Reel #ASMR #MarketingAgency #ContentPartner #ContentCreation #CreativeContent #ContentCreators #ContentMarketing #DigitalContent #VisualStorytelling #StrategicContent #EngagingContent #SocialContent #Ecommerce #DigitalCommerce #EcommerceMarketing #EcommerceStrategy #SocialCommerce

Optimize your brewery's online presence now. Your local beer fans are searching for you everyday. Increasing visibility is key. Many businesses miss out on nearby customers. I once saw a brewery struggle to fill seats. They relied on outdated marketing methods. Then, they revamped their online strategy. They optimized for local searches like "brewery near me" and "craft beer nearby." This simple tweak brought a surge of traffic. You can achieve the same. - Use local-based schema markup on your website. It enhances your Google Business Profile. - Link your Untappd profile to your website. Encourage visitors to check in and leave ratings. - Create exciting visual content. Share videos of brewing processes and photos of new releases. These strategies engage customers and attract new ones. Try this: ask satisfied customers for reviews on the spot. Offer a small free appetizer in return. With consistent effort, you’ll see more visitors and higher sales. Your brewery deserves the spotlight. Sources: - https://lnkd.in/eY6NWt5K

So, What is Marketing? If a new restaurant opens in town and you see a billboard about it: That’s —> Advertising. If that billboard is on a food truck offering free samples: That’s —>Promotion. If the food truck is set up in the busiest area and gets featured in the local newspaper: That’s —> Publicity. If food bloggers start talking about and raving over the dishes: That’s —> Public Relations. If you share the unique dishes with people and influence them to visit: That’s —> Lead Generation. When customers walk in and see a beautifully crafted menu that makes them want to order: That’s —> an Irresistible Offer. And if you planned all this from start to finish? That’s —> Marketing Strategy. #Marketing #Advertising #Promotion #PublicRelations #LeadGeneration #BusinessGrowth #MarketingStrategy #DigitalMarketing #glozify360 #venkateshsrinivasan

#1 reason you aren't getting clients. (Two years of research and testing taught me this) Content is powerful, but... The ideation and creation are key! Just like cooking, it must be yummy 😋 And you must have the right recipes. Position yourself as a cook and see this👇 Everyone has their favorite meal. People also sometimes like the same meal. This is all you need to create the best meal. How does this apply to content marketing? 📌 Have detailed info about your audience. 📌 Generate content pillars. 📌 Maintain a consistent style and voice. 📌 Track and reuse what worked. 📌 Adjust and leverage opportunities. If this idea has worked until now, you can trust it 💯 Missing a recipe can disturb the food taste just like missing a step could affect your results. Do you agree?

At Odyssey, we're not shy about our supplement habits 💊 But our fix isn't found in a pill bottle. Our fix is Vitamin C - Content. 💉 Content isn't just a boost for us; sometimes, it's the fuel that drives everything we do. More precisely, creating value-focused content. Whether you're a Fortune 500 CEO or a local bakery owner, content creation is key for any business. Why? 1) Credibility - The more value you share, the more credible you appear 🏆 2) Enhances Cold Outbound - If a prospect looks you up after getting a cold message from you, you’ll increase the likelihood of a response by miles. 🤝 3)Value First - Your future clients will already have trust built up from using actionable advice from your content ☘️ 4) Engagement and Community Building - Valuable content fosters engagement and helps build a community around your brand. 🫂 The list goes on…similar to the benefits of Vitamin C 👀 🤔 How have you used Vitamin (C)ontent in your business? Follow for more Abid Rahman ✅ #marketing #odyssey #contenteconomy