Sandro Camarao’s Post

"Today the ad industry is poised for another evolution. As third-party identifiers continue to degrade and media buying becomes increasingly fragmented, we’re entering an era that echoes the past but with new complexities. The media planner/buyer role is shifting once more — this time toward something that resembles the planner/buyer of the past, but with a technical edge" Vincent Niou of Skeleton Key takes a look at the evolving role of the media planner/buyer in our latest feature - check it out now! Link in first comment. #adtech #mediaplanner #mediabuyer #media #programmatic

Want to know the secrets behind video advertising? 🤫 Join Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, as he unravels the mysteries of ad-tech in this insightful #IBC365 tutorial. Learn how broadcasters can navigate industry challenges and boost their revenue. Watch now 👀https://ow.ly/Wy3250U2Sxq #adtech #videoadvertising #digitalmedia #tutorial

❌ Ordinary isn't our thing.   We focus on creating meaningful ads with technology that raises the bar, while also providing premium opportunities for ad monetization.   Want to see how it all comes together? 👇 I’ll share an example campaign next week—stay tuned! #YOC #Programmatic #AISolutions #AdTech

Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #ComcastEmp

“Momentum is our pledge to amplify underrepresented voices in publishing by providing the support they need to thrive, is not just a program—it’s a movement to level the playing field in digital advertising.” – Mark D. Walker, Direct Digital Holdings CEO Announcing the Momentum by Colossus SSP—the newest initiative designed to support and empower underrepresented publishers in the programmatic advertising space! From advanced monetization strategies to exclusive ad marketplace access, Momentum by Colossus SSP is leveling the playing field. 📖 Read Kerry Flynn’s latest article in Axios to see how publishers and agencies are leveraging Momentum by Colossus SSP: https://hubs.ly/Q02Y6hRw0. 📢 Explore the full press release, featuring quotes from participants including Kori Hale, CEO of CultureBanx: https://hubs.ly/Q02Y6Kms0. #InclusiveAdvertising #EmpoweringPublishers #Programmatic #SellSidePlatform #DigitalAdvertising #MomentumProgram Devon Christopher Johnson Alex Hughes Lisa Torres Publicis Media BleuLife Media BOMESI (Black Owned Media Equity & Sustainability Institute) The ADVERTISING Club of New York #InclusiveAdvertising #EmpoweringPublishers #Programmatic #SellSidePlatform #DigitalAdvertising #MomentumProgram

🚀 Ready to level up your programmatic ad game? Agital and StackAdapt's Programmatic Playbook Webinar is here to give you the winning strategies! Whether you're new to programmatic or looking to refine your approach, this session is packed with actionable insights that can transform your campaigns from good to groundbreaking. Save your spot!

Programmatic ad view growth remained strong in the second half of 2023. 💪 As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, this upward trend is anticipated to continue. Learn more in FreeWheel's Video Marketplace Report. #FreeWheelVMR #EffectvEmp

It's no surprise that the emergence of hyper-personalization tactics, AI and the demand for centralized DSP options are impacting the evolution of digital media - from delivery and buying standpoint. Particularly, programmatic CTV is being revamped, with more emphasis on meeting consumers mid-stream and executing with precision and predictive algorithms. Learn how ShopLiftr is ahead of the curve and how Google is looking to streamline ad inventory here >>> https://wix.to/OyVfULm

Did you know? 75% of CTV transactions are now programmatic! 📊 This shift underscores the growing importance of performance-driven digital video ad spend. In a world where business outcomes like sales and leads are key KPIs, programmatic CTV offers unmatched optimization and ROI benefits. As we embrace this trend, how is your strategy evolving? Drop in comments! Let’s chat about how we can help you make the most of it! https://lnkd.in/eB8Jqijq #CTV #Advertising #VideoAd #AdTech #AdOps #MediaManagement #YuktaOne

Let’s chat about how we can help you make the most of it! https://lnkd.in/eB8Jqijq #CTV #Advertising #VideoAd #AdTech #AdOps #MediaManagement #YuktaOne