🤩 BOOK GIVEAWAY! 🤩 I am giving away three signed copies of my forthcoming book "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior"! ⁉️ How do I participate? ⁉️ Leave a comment on this post and/or tag someone you think would love to read the book -- the more the merrier! That's all, no need to purchase the book or sign up to any mailing list (it's a book advocating for the protection of our personal data after all :)). ⏳ When will I know? ⏳ I will randomly select the winners on December 24, 10am CET! https://lnkd.in/eESWBNc7
Where can I buy this book, please, anyone ?
The idea that we can use data-driven science to more effectively change human behaviour is always a double-edged sword. Wouldn't it be great that, with the right data and the right tools to leverage that data we could wean people off the negative prejudices that manifest as racism, sexism, facism and similar behaviours widely considered 'bad' and demonstrably unproductive in a generalised sense. Yet, from your remarks, I suspect you are more focused on the import of protecting personal data to avoid economic and political manipulation. A very worthy and important focus. If data is valuable then that value should transfer between the parties who transact in the data from the originator (owner) to the ultimate beneficiary. Presumably, if effort adds value to the data along the supplu chain then there will be room for economic benefit at each step of the supply chain and the final 'price' of the data will be higher than the 'value' at creation.
Heinrich Peters Chrispin Milumbe Divine Muragijimana Tinovimbanashe Hove (MCIM, CMktr) Taffy L. Gotora Cynthia Mutanu ACIM Esther Kanduza Belinda Holman Chantelle Fraser Ruth Rono Peter Fader set your sights on the new book by the amazing Sandra Matz . Sandra Matz is a computational social scientist and professor at Columbia Business School. Her pioneering work on using digital footprints, such as social media activity, to predict psychological traits and behaviors is unparalleled. Her research has significantly advanced understanding in the fields of digital marketing and personalized targeting. Matz’s work is an aggregation of psychology, technology, and business, making her a trailblazer in the era of data-driven decision-making.
Hey Jon Puleston Dan Bennett Rory Sutherland Heather Watson Tara Austin Behavioral Grooves Podcast Behavioral Science & Policy Association (BSPA) Piyush Tantia ideas42 Griffin Smith Miriam Cross Peter Hirsch Pete Dyson Richard Chataway Colleen Chua Diana Budman Rajesh Midha Iris Coldibelli Piper Dolan check out the new book from the wonderful Sandra Matz. Give yourself a holiday present. I was fortunate to co-author a Harvard Business Review article with her years ago (https://hbr.org/2018/05/what-marketers-should-know-about-personality-based-marketing)
If the winners are selected randomly, then what I write here is not relevant to my chance of winning, but might be relevant to those who read this. It stands to reason that there is some data-driven science in asking us to comment and driving LI engagement which will promote the book. Most likely the operant conditioning of social media platforms has us responding like Pavlov's dogs!
Sandra! I just posted Kevin Dame’s essay on when insights are actually insights, which really resonated as a timely coincidence, and highly relevant to the Mindmasters premise of how we can aim high in predicting and changing human behavior! “Cognitive psychologist Gary Klein defines an insight as "an unexpected shift in the way we understand things." It's new information that challenges our existing assumptions, forcing us to re-examine our perspectives and see the world differently. Insights possess a unique quality: they have the curious characteristic of being simultaneously surprising and obvious. It's like uncovering a hidden truth that was always there, waiting to be discovered.” Best of luck on your continued book launch!
Love this concept! Changing human behavior is inherent in everything we do - making people care, inspiring good decisions, generating effective outcomes, motivating people to improve, designing learning opportunities, and so much more. I can't wait to read the book!
Kim Falk
6d
I look forward to reading you book, to better understand what impact my work has on people.
Associate Professor of Management at Columbia Business School and author of MINDMASTERS
1dOnly 4 days left!! <3