#samsales Consulting reposted this
Founder @ #samsales l Sales + LinkedIn + LinkedIn Ghostwriting Expert l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Angel Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®
261% more likely to take a meeting, 82% more trustworthy, and one of the top ways to build top of the funnel awareness that leads to speaking engagements, podcast invites, journalist attention, organic site traffic, and hundreds/thousands of executive eyeballs. That's the power of getting your executives on LinkedIn. Further... - Even the COO of Blackstone is here...posting running videos + puppies... - An executive will get nearly 600% more reach than any other employee 🔥 - Start with 1000 followers today, follow our playbook on how and who to add from the engagement of your first post, and end with 1032 tomorrow. Rinse and repeat, and every day you'll add new followers and exponentially increase your impressions. The ROI gets higher and cost-per-impression gets lower the more you use it... - New to an org? Use your posts to build trust, camaraderie, and renewed passion amongst your internal teams. Share personal stories, get vulnerable. - And the easiest hack? 👀📢 If your execs aren't connected to the executives (and beyond) at your biggest and best customers, you're missing the easiest engagement and continued drip campaign to your biggest fans. Not only will they engage with you first, but you'll continue to stay top of mind for expansion and referrals. - All that content should also be used by your sales teams as ways to nurture buyers, build on what could be a faceless brand, and connect with/educate buyers in a human way vs. marketing-speak way. Your competition is either on LinkedIn, and you need to catch up, or they aren't, and you have a competitive advantage. #samsales #LIEB
Samantha McKenna, You expressed this really well! You need to start somewhere and think in terms of little steps or pushes that get the flywheel turning Execs writing their first, second or third post on LinkedIn may find the engagement levels sufficiently disappointing that they give up. Can't do that. You have to keep going, keep adding more followers, and eventually you get into a groove and start to see the impact. Thanks for sharing the inspiration for execs to prioritize this as being really important!
Samantha McKenna 100%. It had been a game changer for me.
it's surprisingly magical what consistently adding value to the feed over time can do for career, pipeline, even friend-making!
Great post. The biggest misconception about social selling is the word “selling.” You’re not selling. Your posts, like and comments are. When people knock on your door they’re sold. Posts and engagement are like salespeople that work 24/7.
Couldn’t agree more! Getting executives active on LinkedIn is a must-have. It builds trust, expands reach, and keeps you top of mind with key customers and prospects. I’ve seen firsthand how powerful it is when leaders share authentic stories—it drives internal engagement, builds brand awareness, and opens doors to new opportunities.
People buy from people 👏
it is honestly really easy to gain traction here. even with minimal posting, as I can attest to 😂
Love this! Well said.
Excellent advice - just shared with my team. LinkedIn is a daily habit and it takes commitment from executives (and original content)
Chief Legal Officer (CLO) | General Counsel | Chief Sustainability Officer | ESG Thought Leader | Founder of ESG for In-house | Committed to making companies more profitable, sustainable, and human-centric
1moSamantha McKenna you are 100% right on the benefits a leader receives from being active on LinkedIn. Before I started posting, I had exactly zero invitations to speak, join podcasts etc. Today? I average two opportunities a month. These are opportunities to appear on someone else's platform, expand my brand, reach a new audience - at no cost. I don't do pay to play. I don't have to.