#samsales Consulting reposted this
Founder @ #samsales l Sales + LinkedIn + LinkedIn Ghostwriting Expert l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Angel Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®
We know all the legacy sales training methods, but we are also quick to plug problems with "the way we've always done it" without considering how they often don't address the problems sellers and leaders face today: 💡 Most methodologies were designed decades ago for starters, but many also talk to you about how to win the deal. Issue: your sellers are being KPI'd on prospecting and outbound, many of which have never received training on how. Consider the money + resources wasted + seller frustration by not helping them here. 💡 "We have intent for that!" Issue: If you're responding to buyer intent, so are your competitors. What will you do to stand out? 💡 Finding the right buyer is one thing, getting them to say yes to a meeting is (a really really hard) another. Issue: In the age of scaled-and-veiled automation that tricks buyers into thinking you made an effort and where our buyers are flooded with outreach, you have to find a way to stand out. Show Me You Know Me sets open rates and response rates through the roof. 💡 "I don't have time to coach." Issue: What doesn't get measured won't get done, so if you don't have KPIs here and those aren't tied to annual reviews... Not having time often = "I just don't know how to do it so I don't." 💡 "And in just 13 steps and 17 weeks, you'll see a win from this training!" Issue: We're in an age where humans need quick gratification to motivate change. Many of these legacy methods require a full change in process vs. quick wins that make big impacts. 💡 Theory + What To Do Issue: Almost all trainings do the above, but the ones that stick tell you HOW to do it. Method, timing, medium, socials, nurturing, multi-threading process and scripts. ********************************************************************** The cliche is true here - what got us here, won't get us there. Your sellers aren't looking for more theory or more product training. They're begging their brands to teach them how to succeed in today's market, not last decade's market. #samsales #SMYKM
Samantha McKenna Quick wins can drive motivation, but we also need actionable methods that empower teams to connect meaningfully with buyers.
SMYKM®️ has been game changer
I speak to sellers everyday who are CRAVING for coaching and support to actually SELL. It's wild how resistant companies are with giving them actual tools to be successful.
Legacy methods just don’t cut it in today’s competitive, buyer-centric market. Winning now means standing out with personalized messaging and multi-channel strategies that truly resonate. #EarnTheRight
The outbound game changed so much. Back in the day it was about perfecting the process - have a good list, write good copy, follow up properly. Now everyone has access to the same tools and playbooks. What really works now is building relationships before the outreach. Social presence, meaningful interactions, staying on radar. Takes more time but from what I see converts at least twice better than pure cold outreach, and the sales cycles are shorter too.
I think there is a lot of merit in legacy methodologies and training methods. but i think the thing i valued most was having access to a sales coach. someone who would help you through scenarios, role play, ask tough questions; a trusted relationship. so few sellers have access to that today. most sales managers are not good coaches. they are great sales reps who got promoted.
Sales today requires good tools and methods that change with the times.
Absolutely spot on! The disconnect between legacy training and current market challenges is significant. How can organizations effectively balance foundational methods with the need for modern, quick-win strategies? 🤔 On a different note, I’d love to connect with you! Please feel free to send me a request.
Samantha McKenna 100%. Sales is sales. But how to win at sales has changed.
I Help Top Sellers Crush Quota Without Burnout | ex-HubSpot | 🎙 Peak Performance Selling Podcast
1wThe challenge so many orgs face is so many of their folks are at different stages. While one sales training may be perfect for some, it may totally miss the mark for others.