Brand partnership • VP Marketing at Loxo, the #1 Talent Intelligence Platform and global leader in recruiting software | samkuehnle.com is where I share my learnings along the way
Everything is ripe for disruption, and it looks like that time has come for the legacy "logo wall" What was once a place where visitors would actively seek out to see which companies used a product or service as a point of validation has turned into a line break that many skim past But we all know that peer validation is more important than ever (dark social, backchannelling, etc.), so how can we scratch this itch as marketers? By meeting the market where they want to be met, and in an organic way We know those conversations are going to be had, so why not proactively surface the PEOPLE a prospect knows who are using a product/service instead of the logo of some Fortune 500 company that your startup has zero things in common with aside from that the employees of both organizations breathe oxygen. In this example below on Cognism's website, they have both the traditional wall + the "new" wall And I can tell you that if I were thinking about purchasing Cognism, I would 10 times out of 10 be reaching out to the contact that I know vs. trying to hunt down someone who works at one of those 5 companies in the logo reel Shout out to Noble for this much needed disruption to what's become a glazed-over placeholder on far too many B2B websites
Very bullish on Noble. Especially for SMB midmarket. I don’t think the logo wall will go anywhere though. Too many important people aren’t on LinkedIn.
Must admit I'm a big fan of the feature to quickly email someone you know from within the embedded Noble widget. Are you using it yet at Loxo?
damn this is really cool Sam
Noble is bringing some much needed dark social assets into the mix 💪🏽🔥
Big fan of this idea and can't wait to see how it evolves
This seems pretty, prettttty, pretttttttty cool
Love this shift in focus from logos to personal connections! Peer validation is so much more meaningful, and reaching out to someone you already know makes the process feel more authentic. How do you think this approach could evolve further in the next few years? Sam Kuehnle
Kate Guerrero 🖋️ Robert Kaminski 🎯 this is so cool
Hmm.. funny timing if you just read my comment on the post on incentives. People in your ICP KNOW EACH OTHER. Interesting approach. I have 99% of the time ignored the logos because I am not Adobe, Salesforce, Google, or any of those brands. The logos always seemed off to me.