🛒 🛒 🛒 - Hot off the presses! - - - > Q1 2024 Ecommerce Industry Recap: * Comment below for full 85 page report with all the supporting data. 📈 Consumer Demand Drove Growth: Ordered units increased 10.4% YoY while ASP declined 0.9%, indicating stronger consumer demand amid inflationary pressures. 📉 Profit Margins Compressed: Gross margins fell 7.4% as higher costs and discounts impacted profitability. ROAS also declined $0.40, further squeezing ad efficiency. 💡 Key Opportunities: - Reduce COGS through smarter supply chain, product mix, and input innovations - Shift ad strategies to optimize for incrementality vs. pure topline growth - Monitor inventory closely and run SKU-level simulations to prevent stockouts 🌡 Category Trends: Beauty, Pet, Grocery saw higher ad spend but improved ROAS, signaling better spend efficiency. Home, Furniture remain highly competitive with falling margins. As we head into Q2, brands must prioritize cost discipline and strategic ad investment to drive profitable growth in a challenging environment. Comment below or send a DM and I'll get you the full report.
Would love a copy. Nice work Samir Bhavnani
Exciting insights on the Ecommerce Industry.
Me please!
Exciting developments in the ecommerce industry. Any key takeaways to share? Samir Bhavnani
Would love a copy. Great work Samir Bhavnani