Sam D'Arcy 📈’s Post

Google Ads: What They Don’t Want You to Know Google Ads data is often designed to make you spend more. Here’s what you need to know: 1. Conversion Tracking Can Mislead You: Google’s conversion tracking often inflates your spend without providing real value. Rely less on it. 2. Smart Bidding Locks You In: Google’s smart bidding targets users it knows will convert but restricts your scale. Manual bidding can unlock the remaining 9 potential customers out of 10. 3. Broad Match Pitfalls: Broad match terms often attract irrelevant traffic. Find a right balance with exact match for better control. Thinking outside the box and challenging Google methods can drive more effective results. Should only be done under the supervision of an expert. #googleads #ppc #paidmedia #expert #digitalmarketing #sem

It never gets boring when you take on a client who has had Google ads running for a while, but have had below par results. This particular client needed her shopping feed improved and then the campaigns that the feed goes into totally reworked. We had to start them in a new account as the old management team wouldn't let her have access to her account once she stopped using them. Another huge red flag for anyone looking at choosing someone to manage their account. Having a client with this turn around from the previous results is really satisfying. Another point is always trying to reply to emails in a decent time and going above what is expected. If you are looking for some similar results, and a turnaround like this then please send me a message. #googleads #paidsearch #digitalmarketing #sem #ppc #googleshopping #googleadsexpert

Your expectations will all go into the trash if you think this way about Google ads. Google ads are amazing. They work exceptionally well, when you give them enough time to show their real magic. You can’t just launch an ad campaign and expect it to transform your business overnight. It takes time. Everything takes time. Google ads need their precious data to show their full potential. You need to optimise your ad campaign to reduce the CPC (cost-per-click), to increase the ROAS and to do all that you need data. And how you’re gonna get the data, by showing patience. By waiting. Of course, during that waiting period, you’re gonna see results. You’re gonna have conversions. But to reach that full potential you need to optimise. And to do that, you gotta wait! Let me know what you think in the comments section. #googleads #advertisingcampaigns #digitalmarketing #leadgeneration #residentialbuilders #contructionbuisnesses

❗❗ 🚨 BREAKING NEWS 🚨❗❗ 📣Google has just announced significant updates to the ads platform that every advertiser needs to know about... In our latest blog, Fraser delves into: 💥Brand Inclusions for Broad Match Campaigns 💥Expansion of Brand Exclusions to all match types & DSA campaigns 💥Negative keywords now covering misspellings 💥Increased visibility in search term reports These changes offer greater control and efficiency for your campaigns. Don't miss out on these game-changing updates, read the full article to understand how these enhancements can impact your account and take your PPC strategy to the next level!🚀 🔗Link in the comments below👇 #googleads #ppc #ppcchat #digitalmarketing #advertisingupdates #google Google Ads

🚨 Breaking News for Google Ads Users! 🚨 .... 👇 👇 👇 👇 Starting October 2024, new Search and Display campaigns will no longer have the option to choose Enhanced CPC. For existing campaigns, you can keep using Enhanced CPC until March 2025. After that, your campaigns will automatically switch to Manual CPC bidding. ⚙️🔄 🔔 Heads-Up: If no changes are made by March 2025, your campaigns will be auto-switched to Manual CPC. For Display campaigns using Maximize Clicks with Enhanced CPC—no action needed! From March 2025, they’ll continue with the Maximize Clicks strategy. ✔️ Stay tuned for more Google Ads tips and updates! 🎯✨ #GoogleAds #PPC #EnhancedCPC #ManualCPC #MaximizeClicks #AdStrategy #DigitalMarketing #PerformanceMarketing

🚨NEW Google Update! 🚨 Google Ads just launched a new feature for Shopping campaigns: the TROAS Insight Box for PMax and Standard campaigns! This new tool gives us deep insights into Target ROAS (Return on Ad Spend) campaigns, helping us optimize our strategies to maximize ROI. With real-time metrics and actionable insights, we can make smarter bid adjustments and budget decisions to drive better performance. Google states that while some conversions may exceed your target cost-per-acquisition (CPA) and others may fall below it, overall, Google Ads strives to maintain your average CPA equal to the target you've set. #googleads #ppc #DigitalMarketing

I've noticed A common theme in recent Google Ad account audits: excessive over-segmentation! 🤯 🚫 Accounts I've reviewed contained anywhere from 50 to an astonishing 137 active campaigns. This strategy is counterproductive, which usually leads to: 👉 Diminished budget allocation: Spreading budgets across numerous campaigns reduces competitiveness and overall ad performance. 👉Overwhelming account management: Analysing and optimising hundreds of campaigns is impractical, leading to missed opportunities and errors in search term management and negative keyword implementation. 👉Lower ad quality scores: Managing a vast number of ads hinders optimisation and testing efforts, negatively impacting ad quality. I will go into some of the best practices for structuring a Google Ads account in my next post 😉 #GoogleAds #DigitalMarketing #PPC #PPCTips

Should you expect results from a PPC campaign right away? 😅 Turns out no… ❌ Let me explain! ⤵ ➡ The first month is considered: the data collection month! What does it mean… ⤵ ➡ We run what’s called a “maximized click” bidding strategy. ➡ The goal during the first month is to drive as much relevant traffic as possible. ➡ As receiving the traffic we analyze the engagement/conversion trends. ➡ Once enough click data is collected we optimize the campaign further. ➡ In months two or three we switch to the “maximize conversions” bidding strategy. Why so? ⤵ ➡ Similar to Meta ads, Google Adwords also is geared now toward audiences. ➡ With the maximize conversions bidding approach Google’s algorithm determines what keywords to bid on and when. ➡ If this process is dialed in, you should be seeing a lot lower cost per lead! Pretty interesting, but is it really that simple? ⤵ We still oversee the process, but the goal is to feed enough data to Google and let the algorithm match us up with the best leads! In our latest Law Firms On The Map episode, Gerardo Ospina spills all his PPC secrets. We’re launching it sometime this week. Stay tuned! 🤙🏻 #lawfirmppc #ppc #localppc #ppcmarketing #ppcforlawyers

Calling all Google Ads advertisers! 📢 When was the last time you checked your search campaign performance by network? 🤔 I've noticed a worrying trend lately: search partners consuming a disproportionate share of ad spend and impressions, often with underwhelming returns. While they used to be a valuable supplement to search campaigns, they now seem to be hogging resources and underperforming. It's time to take action! Dive into your Google Ads account and scrutinize your ad distribution. If search partners are gobbling up your budget without delivering ROI, it might be time to show them the door. 👋 Don't let these partners drain your budget and hinder your campaign performance. Optimize, analyze, and take control! #googleads #ppc #searchpartners #optimization #digitalmarketing

Looking at your data inside of Google Ads can be overwhelming. With so many different numbers and statistics to stay on top of, If you haven't got the experience, it can be quite difficult to tell how your ads are actually doing! At The PPC People, we aim to make our monthly reports as digestible as possible, ensuring you can understand how your ads are performing.