Sam Bergen’s Post

Despite the rising costs at Cannes, experienced marketers like XR Extreme Reach CMO Meredith Brace and their teams plan strategically to maximize time with brand, agency, media and entertainment clients and other creative economy leaders! Read more in Ad Age and visit with XR across a variety of Cannes' best activations. #Cannes24 #CreativityWins #CreativeEconomy #CreativeAI

Did you know that in addition to ads, we also test innovations for their commercial potential? Our Test Your Innovation platform is designed to help you: ✨ Predict commercial success ✨ Identify the best ideas ✨ Build on existing ideas From tweaked taglines to category-changing innovations, Test Your Innovation helps you select ideas with confidence. You can then benchmark your results against our extensive database of over 54,000 ideas to ensure you’re investing in the best concepts. On a personal note, Wicked has been on my mind since I saw it in 2018 on Broadway. With the film adaptation coming out later this month, this innovation test was even more exciting. Check out our latest blog post to see how the latest Wicked brand collaborations performed. And I’ll see you all in theatres on November 22! 🔗 Read the full blog post here: https://lnkd.in/gF4iHQn8 And link to more info about Test Your Innovation in the comments #Wicked #innovation #marketing #advertising Vanessa Chin Genevieve Norris Jess M. Freddie Laughton Colin Jenkinson Bruce Bickerton

We are all saturated of poor creative data driven digital ads. We are all in need of real, meaningful and intentional experiences. At Artlab by Rise, we are bringing back the magic of art and creativity, ancient rituals, blending it with tech and design for richer social interactions, where emotion, connection and inspiration are the outcomes, not just impressions or clicks. Brands that embrace experiential are unlocking unparelleled mental availability, reshaping how to engage with audiences through culture and zeitgeist. Artlab By Rise & Rise New York & Partners are here to make it happen, and we are open for business :)

🤝 𝐒𝐭𝐫𝐨𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐢𝐧𝐬𝐞𝐫𝐭𝐢𝐧𝐠 𝐚 𝐛𝐫𝐚𝐧𝐝; 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬. The best partnerships are those where both brands elevate each other and find an authentic connection. As Laura Galietta, EVP at Warner Bros. Discovery, says: ❞𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐭𝐡𝐚𝐭 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐛𝐨𝐭𝐡 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐟𝐢𝐧𝐝 𝐭𝐡𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐛𝐨𝐭𝐡 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐬𝐡𝐢𝐧𝐞.❞ A great example of a successful partnership is the recent collaboration between #Jefferson’sBourbon and HBO’s series #ThePenguin. This partnership not only brought together two brands with unique #stories but also created an authentic #experience for consumers. These collaborations not only expand reach but also create a synergy that resonates with consumers. In the words of Ryan Gould: ❞𝐈𝐟 𝐲𝐨𝐮 𝐝𝐨 𝐢𝐭 𝐫𝐢𝐠𝐡𝐭, 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐢𝐦𝐦𝐞𝐧𝐬𝐞.❞ 🎯 Which partnerships do you think stand out for their authenticity? #CoBranding #Partnerships #Marketing #BrandStrategy #Innovation

Great article on Brand Entertainment by Alison Bringé (nee Levy) that discusses the problems and solutions facing Brands today with performance marketing. It got me thinking… Why aren’t more brands building out Entertainment Divisions that focus on creating Scripted TV & Film? Barbie, Lego, and others have had explosive success with it. I’ve seen first hand how SEGA merchandise businesses was transformed within 2 years. Is it cost, fear of the unknown, or the length of time it takes? Something else? #film #tv #business #entertainment #marketing #advertising #ad Original Film

What goes into the development of a great execution that people love and that heroes the brand? I had the pleasure of chatting to Christine Turner, one of the creative directors at BBH London behind the Weetabix ad (The weetabix discovery) which was our AdMiration ad for last week to unpack all the big and small moments, the craft, creativity and detailed process as well as the insights involved in landing such a success. You can watch the full video in comments, or just enjoy this clip. #consumerinsights #creativeandeffective #effectiveadvertising #advertising #marketresearch

Just a simple ad slogan or or powerful message? The story of a copywriter in the 70s who coined a slogan to mark female empowerment across the world! Once again we see the impact brilliant creative development, story telling and excution can have on how things come to be.

#CocaCola x #Marvel: Cross-Industry #Collaboration Goals 💕 All though non-traditional, this collaboration is not unexpected. With, probably the two most iconic red, black and white logos – it’s a visual match made in graphic heavens! With the endless cultural and emotional connect for both these brands this fusion makes for the perfect leverage on the resurging experience economy. One always hopes for some fresh and unexpected products with unique and differentiated online/offline experiences. Key takeaway: Follow the fun, promote joy boosting, story-centered campaign with focus on immersive experiences and let physical product’s retail penetration be a happy by-product. #brandstrategy #creativestrategy #productinnovation

🌟 People Buy Stories, Not Just Products 🌟 At Bespoke Media Marketing (BMM), we believe every brand has a story—a narrative that breathes life into products and transforms them from mere items on a shelf into symbols of what we stand for. Since our inception, we've committed to redefining the standard of entertainment marketing by infusing every campaign with creativity, innovation, and strategic excellence. Our journey began with a vision to connect deeper with audiences across film, gaming, and cutting-edge technologies , BMM is not just a company; it's a convergence of passion and purpose. Our story is about creating impactful experiences that resonate. ✨ Join Us On This Journey ✨ Be part of a story that transcends the ordinary. With every campaign, we're not just marketing products; we're enriching lives with experiences that matter. #BespokeMediaMarketing #Storytelling #BrandJourney #InnovateCreateConnect #Collaboration #television #Innovation #FilmMarketing #blackwomanowned #events #Web3 #Creativity #marketingagency #InnovateAndServe

I love Ryan Reynolds, not just as an actor but as the megalomaniac, unhinged, wisecracking, irreverent, audacious Merc with a Mouth marketer he is. He’s shown this in action with his film and marketing company, Maximum Effort, and through his clever ads for Aviation American Gin and Mint Mobile. Deadpool & Wolverine is basically a two hour long commercial which ticks every box correctly and leaves the audience with awe. There are many lessons brands and marketers can take home from the Deadpool & Wolverine Movie. Listing down a few I noticed. - Engage Directly with Your Audience "You’re probably thinking, 'My boyfriend said this was a superhero movie, but that guy in the red suit just turned that other guy into a kebab.' Well, technically, you’re not wrong." Consumers love brands that talk to them on a personal level. Walk the talk, even if you have to break the fourth wall. Be genuine and transparent.   - Leverage Partnerships Collaborate with other well-loved brands or entities to expand reach and tap into existing fanbases. Co-branding campaigns are a win-win situation if both brands are in the right alignment and synergy, sharing similar values, target audiences, and complementary strengths. - The Nostalgia Factor I'll give you one word: pop culture. Tap into those positive emotions by referencing elements from the past, much like Wolverine's fanbase and iconic status in the Marvel universe. - Embrace Boldness and Originality Stand out with unique, unconventional strategies that capture attention and differentiate you from competitors. Watch the movie, you'll know. - Use Humor Effectively The man Ogilvy himself said, "The best ideas come as jokes. Make your thinking as funny as possible." Incorporate humor to make your brand more engaging and memorable. People are here for entertainment; give them that. "You’re probably thinking, ‘Did he fire six shots or only five?’ Well, to tell you the truth, in all this excitement I kinda lost track myself. But being as this is a .44 Magnum, the most powerful handgun in the world, and would blow your head clean off, you’ve gotta ask yourself one question: ‘Do I feel lucky?’ Well, do you, punk?" 😁 #Advertising #DeadpoolandWolverine