Sammy Hager’s Post

CEOs have emotions too. Use your skills as a marketer and trigger their emotions when you pitch your idea. Don’t just show hard results (as most would argue that this is what’s needed only) but also make them excited about the journey. Life is a journey, business is a journey as well. Why not make it exciting?

Speak less, act more

Good day, LinkedIn network! 🌞 Today's touchstone: the exciting and multifaceted realm of marketing—our tool, our channel, and sometimes, our gamble. Marketing, like no other, straddles the world of creativity and logic, the line where science and art converge, where people's hearts meet business minds. 🎭💼 - First and foremost, let's throw a spotlight on the core aim of marketing: making connections! And yes, you're right if you're thinking, it's not just about connecting the product or service with the customer. - Think broader. Think deeper. It’s about creating a web of relations - between people, concepts, emotions, experiences, and aspirations. Marketing weaves an intricate net, a delicate lace of finely tuned bridges, that connects us all on multiple dimensions. 🌉 Throwing ourselves into the thick of it, let's ponder: • The Voice of the customer: Is it loud and clear to you? Or are you still straining your ear, tilted towards the maddening crowd, attempting to discern needs, wants, and desires? Always remember, as marketers we are listeners first. 🎧 • The Story: Are you narrating or dictating? Storytelling is an art, an ebb and flow of emotions, values, and identities. Let them swim the tide, let them dive deep. Let them feel, breathe, live the tale. 📚 • The Value: Are you selling or are you adding value? People aren’t looking for products anymore, they’re looking for experiences, they’re looking for a journey that transcends the mundane. Make them feel special, because in the end, they truly are. 💎 Speaking about marketing, and not mentioning trends would be a 'faux pas' in my book! The every-evolving marketing landscape always keeps us on our toes, doesn't it? Don't blink, or you may miss yet another seismic shift. - Though lately, have you noticed this global recalibration towards empathy and authenticity? It’s as though people want to see the raw, behind-the-scenes version of who we are and what we do, perhaps more than any meticulously crafted front. Pause here, take a deep breath. Absorb the essence of marketing. It's not a straight suit or a pressed white collar job. It's being a juggler, a conjurer, sometimes a soothsayer, all while hovering on the borderline of order and chaos. What a world to be part of! Share your thoughts. Let's connect, grow, learn, and remember - Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin. Enjoy your marketing journey. May it be as splendid as a well-woven tale. Happy connecting! 🚀

Overwhelmed by Marketing Choices? Here’s Why “Simple” Always Wins Ever feel like your brain has 99+ tabs open with endless marketing advice, trends, and strategies? Trust me, you're not alone. Marketing today can feel like an intense game of juggling - one wrong move, and all those “can’t miss” strategies come crashing down. Here’s the thing: it doesn’t have to be that complicated. Most small business owners, entrepreneurs, and coaches start with grand visions for their brand. Then suddenly, they’re bombarded with must-try tactics: "Do video marketing!" "Write blogs!" "Be on EVERY social platform!" It’s like being told to bake a cake with ingredients from 10 different recipes. 🍰 Sound familiar? So many choices, so many directions, and all the while, you’re left wondering, "Am I doing this right?" A Quick Checklist to Cut Through the Noise and Get You Moving: Let's simplify things together. Here’s a no-fuss checklist to take back control and get your marketing on track, without the overwhelm. 1. Define ONE Core Goal for Your Marketing Efforts ▪︎ Are you looking to build an audience? Drive sales? Increase brand awareness? ▪︎ Think of this as the North Star of your marketing, every action should lead back to it. 2. Choose 2 Key Platforms, Max ▪︎ You don’t need to be on every platform! Be where your audience is. ▪︎ Love LinkedIn? Stick to it. Got fans on Instagram? Go there. Forget the rest (for now). 3. Focus on Quality Over Quantity ▪︎ High-value posts on one platform are more impactful than mediocre content scattered everywhere. ▪︎Think: Would I read, share, or comment on this myself? 4. Keep It Real - Tell Stories, Share Wins (and Losses!) ▪︎ People want to connect with you, not a sales machine. ▪︎ Be honest about your journey, even the messy parts, authenticity wins trust! ▪︎ This will give you clarity on what to post and when, cutting back on that endless "what should I post today?" spiral. ☆Bonus Tip:Remember, it’s all about progress over perfection. Simple, consistent actions will always outlast big, overwhelming plans that never get off the ground. Marketing Isn’t About Doing Everything, It’s About Doing What Matters Most for YOUR Business. Let’s face it as a coach, entrepreneur, or small business owner, your time and energy are limited. So why waste them trying to do ALL the things? When you streamline, prioritize, and give yourself permission to focus on what really matters, marketing becomes more manageable and, dare I say, even enjoyable. Feel Like You Need a Hand Sorting Through the Noise? I’ve helped clients just like you go from overwhelmed and scattered to focused and thriving. Let’s get you moving with a clear, custom strategy that’s tailored to your goals. Drop me a DM, and we’ll set up a free clarity call to cut through the noise and get you focused. #copywriting #salesstrategist #businessgrowthstrategist #copywriting #LinkedIngrowth #ConversionFocusedCopy

If Gary Vee and Kevin Hart Had a Baby... It Would Be the Marketing Superhero the World Needs! Imagine a world where marketing genius meets comedic brilliance. Where hustle culture collides with infectious laughter. Where the relentless pursuit of growth is fueled by a never-ending supply of energy drinks and witty one-liners. That's the world where the offspring of Gary Vee and Kevin Hart would reign supreme – a marketing superhero with the power to transform businesses, captivate audiences, and make even the most mundane product seem like the next big thing. Meet Gary Hart (or Kevin Vee, whichever you prefer): 🎃 The DNA: This marketing prodigy inherited Gary Vee's relentless hustle, entrepreneurial spirit, and unwavering belief in the power of content. But they also got Kevin Hart's comedic timing, infectious energy, and ability to connect with audiences on a deeply personal level. 🎃 The Superpowers: Gary Hart possesses the uncanny ability to craft marketing campaigns that are both strategic and hilarious. They can turn a boring product demo into a stand-up comedy routine, and their social media posts are so engaging that even the algorithm can't resist their charm. 🎃 The Origin Story: Legend has it that Gary Hart was born in a WeWork co-working space during a brainstorming session fueled by cold brew and whiteboard markers. 🎃 The Mission: Gary Hart is on a mission to rid the world of boring, generic marketing. They believe that every brand has a story to tell. Real-World Impact: 🩻 Engagement Rates Explode: Companies working with Gary Hart see an average 500% increase in social media engagement within the first 30 days. 🩻 Leads Flow Like Wine: Gary Hart's lead generation strategies are so effective that sales teams are drowning in qualified prospects. They've even been known to convert telemarketers into loyal customers. 🩻 ROI Goes Through the Roof: Forget vanity metrics. Gary Hart's focus is on driving tangible results. Businesses see an average 200% increase in ROI within the first six months of implementing their strategies. But Here's the Kicker: Gary Hart doesn't just rely on their innate superpowers. They also leverage the latest AI-powered tools and technologies to amplify their impact. They're constantly experimenting with new platforms, testing innovative strategies, and pushing the boundaries of what's possible in the marketing world. So, what can you learn from this marketing superhero? Embrace your unique voice and personality. Don't be afraid to inject humor and authenticity into your content. Focus on building genuine connections with your audience. Never stop learning and experimenting. The marketing landscape is constantly evolving, so stay curious and adapt your strategies accordingly. And if you're really struggling to keep up, well, there's always Arrow AI. 😉 #ContentMarketing #AI #MarketingSuperhero #TechFounders #GrowthHacks #GetArrowAI

If Gary Vee and Kevin Hart Had a Baby... It Would Be the Marketing Superhero the World Needs! Imagine a world where marketing genius meets comedic brilliance. Where hustle culture collides with infectious laughter. Where the relentless pursuit of growth is fueled by a never-ending supply of energy drinks and witty one-liners. That's the world where the offspring of Gary Vee and Kevin Hart would reign supreme – a marketing superhero with the power to transform businesses, captivate audiences, and make even the most mundane product seem like the next big thing. Meet Gary Hart (or Kevin Vee, whichever you prefer): 🎃 The DNA: This marketing prodigy inherited Gary Vee's relentless hustle, entrepreneurial spirit, and unwavering belief in the power of content. But they also got Kevin Hart's comedic timing, infectious energy, and ability to connect with audiences on a deeply personal level. 🎃 The Superpowers: Gary Hart possesses the uncanny ability to craft marketing campaigns that are both strategic and hilarious. They can turn a boring product demo into a stand-up comedy routine, and their social media posts are so engaging that even the algorithm can't resist their charm. 🎃 The Origin Story: Legend has it that Gary Hart was born in a WeWork co-working space during a brainstorming session fueled by cold brew and whiteboard markers. 🎃 The Mission: Gary Hart is on a mission to rid the world of boring, generic marketing. They believe that every brand has a story to tell. Real-World Impact: 🩻 Engagement Rates Explode: Companies working with Gary Hart see an average 500% increase in social media engagement within the first 30 days. 🩻 Leads Flow Like Wine: Gary Hart's lead generation strategies are so effective that sales teams are drowning in qualified prospects. They've even been known to convert telemarketers into loyal customers. 🩻 ROI Goes Through the Roof: Forget vanity metrics. Gary Hart's focus is on driving tangible results. Businesses see an average 200% increase in ROI within the first six months of implementing their strategies. But Here's the Kicker: Gary Hart doesn't just rely on their innate superpowers. They also leverage the latest AI-powered tools and technologies to amplify their impact. They're constantly experimenting with new platforms, testing innovative strategies, and pushing the boundaries of what's possible in the marketing world. So, what can you learn from this marketing superhero? Embrace your unique voice and personality. Don't be afraid to inject humor and authenticity into your content. Focus on building genuine connections with your audience. Never stop learning and experimenting. The marketing landscape is constantly evolving, so stay curious and adapt your strategies accordingly. And if you're really struggling to keep up, well, there's always Arrow AI. 😉 #ContentMarketing #AI #MarketingSuperhero #TechFounders #GrowthHacks #GetArrowAI

The Biggest Marketing Lessons I’ve Learned—And How You Can Avoid Common Pitfalls I didn’t start out as a marketer, but I’ve been fortunate enough to work closely with business owners who, like many of you, are passionate about what they do. One thing I’ve noticed time and time again? Even the best products or services can struggle if the right marketing strategy isn’t in place. Trust me, I’ve seen it happen—and not because business owners aren’t working hard enough. Often, they just haven’t been shown how to navigate the complex world of marketing, and that’s okay. We all start somewhere, right? So, after spending years diving deep into what actually works, here are a few common lessons I’ve learned along the way that I believe will resonate with you—and hopefully help you avoid some of the challenges I’ve seen many face: -: Not Every Customer Is Yours—And That’s Okay It’s tempting to want to attract everyone to your business. After all, more customers mean more success, right? But I’ve found that trying to appeal to everyone can dilute your message. Instead, focus on who truly benefits from your product or service. When you speak directly to them, you’ll build stronger, more meaningful connections—and that’s where the magic happens. -: People Care About Solutions, Not Just Features When you’re proud of what you’ve created, it’s natural to want to shout about every detail. But here’s the thing—your customers are asking, “What’s in it for me?” They’re looking for solutions to their problems. By shifting your focus to how your business makes their life easier or better, you’re building a bridge that turns interest into action. -: Consistency Builds Trust One of the biggest hurdles I see is feeling frustrated when marketing efforts don’t bring instant results. I’ve been there too! But marketing is like building a relationship—it takes time, patience, and showing up consistently. Whether it’s through content, ads, or email campaigns, staying in front of your audience regularly helps build trust. Over time, that trust leads to growth. I’ve learned these lessons through experience—both successes and setbacks. And I’m sharing them because I know how it feels to want more for your business, to see it grow, and to find the right way to connect with your audience. The good news? You’re not alone. We’ve all made some marketing mistakes, and that’s part of the journey. What matters most is being open to learning, tweaking your approach, and staying committed. So, what’s been your biggest marketing challenge so far? #MarketingJourney #BusinessGrowth #CustomerRelationships #MarketingTips #Entrepreneurship #LearnAndGrow #DigitalMarketing #BusinessOwners #DashResponse

It doesn't matter how good you are! The best marker always wins. In the competitive landscape of business, there's a prevailing truth: it doesn't matter how exceptional your product or service is, how innovative your solutions are, or how skilled you are at what you do—if you're not effectively marketing yourself, your chances of success remain limited. In today's interconnected world, where consumer attention is a precious commodity and competition is fierce, the ability to stand out and capture the interest of your target audience is paramount. While quality and expertise are undoubtedly important, they alone are not enough to ensure sustainable growth and long-term success. Consider this scenario: you've developed a revolutionary product that addresses a pressing need in the market. It's well-designed, thoroughly tested, and offers unparalleled value to consumers. However, if your marketing efforts are lackluster or nonexistent, how will potential customers discover your product? How will they understand its benefits or differentiate it from competitors? Without effective marketing, your groundbreaking innovation risks being overshadowed by competitors who may offer inferior products but excel at promoting them. This principle holds true across industries and sectors. Whether you're a small startup or a multinational corporation, whether you offer tangible products or intangible services, the ability to communicate your value proposition and engage with your target audience is critical. Your marketing strategy serves as the bridge between your offerings and your customers, guiding them from awareness to consideration to purchase and beyond. Moreover, in today's digital age, where online channels dominate communication and commerce, the importance of effective digital marketing cannot be overstated. From search engine optimization (SEO) and social media marketing to content creation and email campaigns, digital channels offer unparalleled opportunities to reach and connect with potential customers on a global scale. However, navigating the digital landscape requires more than just a presence—it requires a strategic approach that leverages data, analytics, and emerging technologies to deliver personalized, impactful experiences to your audience. In essence, the old adage "build it, and they will come" no longer holds true in today's competitive marketplace. Instead, success belongs to those who not only excel at what they do but also master the art and science of marketing. By prioritizing effective marketing strategies, businesses can amplify their visibility, expand their reach, and cultivate lasting relationships with customers, ultimately driving growth and prosperity in an increasingly dynamic and interconnected world. If you've learnt something new today, do turn on notifications for more posts like this. Also if you would like to take your business to the next level but you're just not sure on how to do that, reach out to me.

How To Do Great Marketing (Some Thoughts) 1. Have a clear company strategy and understand the role of marketing in helping the company achieve those goals. 2. Define specific goals for marketing. Marketing can be just about everything. Make 2-3 bets for what marketing should be doing at your business (ex: growing awareness if no one knows you, driving demand for your product, building the brand/reputation of the company). 3. Develop strong (and) clearly differentiated positioning. This is hard. It should be. There's so many related products today. So much noise and competition. How will you stand out? How is your product different? Or better? You need clear, persuasive messaging that cuts through the noise and positions your brand as a leader in a space, while always respecting the intelligence of your audience. Note: this is the area I see companies struggling with the most today. Pro tip: team up with a founder with a strong vision. 4. Become obsessed with your audience. Your ideal customers. You must rely on insights about your audience, the market, and your product's unique selling proposition. Test and measure everything to ensure the story you're telling actually resonates and drives action. This could be through surveys, panels, or reactions from social media. Understand what drives them. What keeps them up at night. Where they hangout online and in person. Become a student of your dream customer and that industry. 5. Find the gaps. Marketing is a game of attention. If you're a new company in a space, and everyone is spending loads of budget on one channel, don't try to compete in that channel. Find a new channel where you can actually get attention. Start with 1-2 channels and then build out from there. The learnings can be applied to more channels as you go. This is like land and expand. 6. Start with one clearly defined niche and ideal customer, and then build. Sell one thing, to one type of person. Prove that works. And then expand. Similar lesson here to number five. 7. Ignore the jargon and the buzzwords. Marketing is about attracting interest and attention from the people you want to sell something to (aka your ideal customers). Tell a story. Create useful, relevant, and specific content. Distribute that content to get in front of them (they won't just magically come to you). 8. Build multiple on-ramps. Not just "Get a Demo" or "Contact Sales" but micro offers along the way. Watch your videos. Follow you on LinkedIn. Join your email list. Take this quiz. Get this report. Go to this event.... and then get a demo. You'll disagree with some, you'll poke holes in the others, you'll say "but what about X" ... but this has just been eight quick thoughts from me, as I sit here with my coffee, post run and wanted to get some writing in. Let me know what lands with you...

So important to clearly define a company strategy. It's amazing how many companies struggle with this concept. Every department needs to understand and grasp this essential foundation in order to accomplish marketing KPIs, sales goals and ensure that teamwork between individuals and departments is genuine and leads to shared success.