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Regional Manager | Account & Revenue Advisor | Digital Marketing Advisor | SAAS | B2B I Master in International Studies |

https://lnkd.in/dmcRmw5c Hotel Distribution Study 2024 • Sales channels for European hotels return to pre-pandemic trends where direct bookings continue to decrease. • Hotels heavily rely on OTAs like Booking.com, for distribution and bookings, especially for smaller hotels with fewer rooms. • The 2 dominant players in the hotel accommodation market are Booking Holdings and Expedia Group to a lesser extent. Booking has a share of 71% in the OTA market, up 10% in the last 10 years. Expedia has a market share of close to 15%, up 2% in the last 2 years. • OTAs undercut prices set by hotels in 4 out of 10 cases. They also multi-source offers by listing rates and availabilities of other OTAs on their own platform, affecting 1 in 2 hotels in Europe and creating multiple operational challenges for hoteliers (such as price inconsistencies). • Electronic distribution represents 45% of overnight stays booked via online channels (online travel agencies, social media, internet booking engines on hotel websites, etc.). • Over the past decade, awareness and use of travel meta-search engines among hotels have increased significantly. In 2013, TripAdvisor led the market with a 71% usage share, but by 2023, Google Hotel Ads has taken the lead with an 80% usage share.

2024 Hotel Distribution Study: Digital Trends in Accommodation: Hotels, Booking.com and DMAÊÊ

2024 Hotel Distribution Study: Digital Trends in Accommodation: Hotels, Booking.com and DMAÊÊ

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