https://lnkd.in/dmcRmw5c Hotel Distribution Study 2024 • Sales channels for European hotels return to pre-pandemic trends where direct bookings continue to decrease. • Hotels heavily rely on OTAs like Booking.com, for distribution and bookings, especially for smaller hotels with fewer rooms. • The 2 dominant players in the hotel accommodation market are Booking Holdings and Expedia Group to a lesser extent. Booking has a share of 71% in the OTA market, up 10% in the last 10 years. Expedia has a market share of close to 15%, up 2% in the last 2 years. • OTAs undercut prices set by hotels in 4 out of 10 cases. They also multi-source offers by listing rates and availabilities of other OTAs on their own platform, affecting 1 in 2 hotels in Europe and creating multiple operational challenges for hoteliers (such as price inconsistencies). • Electronic distribution represents 45% of overnight stays booked via online channels (online travel agencies, social media, internet booking engines on hotel websites, etc.). • Over the past decade, awareness and use of travel meta-search engines among hotels have increased significantly. In 2013, TripAdvisor led the market with a 71% usage share, but by 2023, Google Hotel Ads has taken the lead with an 80% usage share.
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Interesting report recently published by HotelREZ Hotels & Resorts. It is important that we at Trust Payments are aware of booking trends as we look to innovate and collaborate. No surprises on the top 5 booking channels for the hotels but interesting nonetheless: 1 - GDS - One of the first channels to rebound post COVID thanks to the greater influence a TA can have when changes/canx occur along with cost savings 2 - Direct Bookings - The holy grail. Direct bookings help maximise profit by reducing commissions and cost of sale 3 - Channel Connect (incl OTA's) - Channel manager allow better room and inventory control whilst accessing a wider number of channels at low cost 4 - Direct Mobile Bookings - Increased acceptance and expectation from guests to be able to book direct digitally has helped hotels secure demand 5 - IDS #hotels #hospitality #payments #travelpayments #hospitalitypayments #hotelbookings
HotelREZ marks 20-year anniversary with new...
thecaterer.com
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Running an independent hotel, resort, B&B, or vacation rental? Discover how to boost your revenue with our top 10 OTA management tips tailored just for you. Get more bookings and increase your earnings now! Read More. . . . #Revnomix #RevnomixRMS #OTAManagement #OTA #RevenueManagementService #HotelSoftware #ResortSoftware #SeamlessIntegration #HotelEfficiency #RevenueOptimization #HotelIndustry #ResortIndustry #TechInnovation #SmartHotels #HotelSolutions #HospitalityManagement #RevenueManagement #Hotel #Hoteliers #Hotels #HospitalityIndustry #HotelsandResorts #Hospitalitysolutions #hoteltips
10 Tips to Increase Your Hotel Revenue Using OTA Management
https://revnomix.com
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How to Locate the Perfect Hotel Finding the perfect hotel can significantly enhance your travel experience, whether traveling for business, leisure or a special event. Here's a step-by-step guide to help you locate the ideal hotel that meets all your needs and preferences: 1. Determine Your Needs and Preferences Before starting your search, identify your specific needs and preferences. Consider the following factors: Location: Proximity to key attractions, business centers, or specific neighborhoods. Budget: Define a budget range for your stay. Amenities: Desired amenities like free Wi-Fi, breakfast, pool, gym, spa, or pet-friendly services. Room Type: Preferences for room size, view, bed type, and any special requirements like accessibility features. 2. Use Online Booking Platforms Online booking platforms such as Lodgekonnect, Booking.com, Expedia, and Airbnb offer comprehensive listings of hotels. These platforms provide detailed information, user reviews, and ratings to help you make an informed decision. Steps: Enter Your Destination and Dates: Start by entering your destination and the dates of your stay. Filter Results: Use filters to narrow your options based on your budget, preferred amenities, and star rating. Sort by Preference: Sort the results by price, guest rating, or distance from key landmarks. 3. Read Reviews and Ratings Customer reviews and ratings provide valuable insights into the quality and service of a hotel. Tips: Read Recent Reviews: Focus on recent reviews to get an up-to-date perspective on the hotel's current condition and service. Look for Consistent Feedback: Pay attention to consistent positive or negative comments about specific aspects like cleanliness, staff friendliness, or noise levels. Check Multiple Sources: Look at reviews on different platforms for a more balanced view. 4. Compare Prices Prices can vary across different booking platforms. Use price comparison tools or visit the hotel’s official website to ensure you're getting the best deal. Steps: Check Multiple Sites: Compare prices on several booking platforms. Look for Deals and Discounts: Look for special offers, package deals, or discount codes. Consider Direct Booking: Sometimes booking directly through the hotel’s website can offer additional perks or lower rates. 5. Verify Location Ensure the hotel’s location is convenient for your plans. Tips: Use Maps: Check the hotel's location on a map to see its proximity to your points of interest. Consider Transportation: Look for nearby public transportation options, parking availability, or shuttle services. Neighborhood Research: Research the neighborhood to ensure it meets your safety and convenience standards. 6. Contact the Hotel If you have specific questions or special requests, contact the hotel directly. Steps: Ask About Amenities: Confirm the availability of important amenities.
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How to Increase a Hotel Revenue ? 12 effective tips to Increase Hotel’s Revenue 1. Build a Clear Roadmap A clear understanding of where your hotel currently stands. Analyze your revenue streams, costs, and occupancy trends. Understand your hotel’s RevPAR and how you can increase it. 2. Segment Your Target Market Understanding your guests is critical to increasing hotel revenue. Once you know motivations and needs, creating and providing tailored experiences for which they would love to pay premium prices becomes easier. 3. Sell the Experience, Not Just the Room selling a unique experience can set your hotel apart. People are not just paying for a room to live in but an entire experience of good service and great amenities. 4. Maximize Online Reach with a Channel Manager Increasing your hotel’s visibility. For example, listing your rooms on Booking.com, Expedia, and Trip Advisor can help you reach a broader audience. 5. Enhance Direct Bookings with a Booking Engine While OTAs are essential, direct bookings allow you to avoid commission fees and increase hotel revenue. You should create a website highlighting all your hotel’s amenities and integrate an experience engine to make booking seamless for guests. 6. Offer Upsells and Collaborate with Local Business Offering upsells and partnering with local businesses. you can provide guests with room upgrades, late checkouts, or premium services like spa treatments directly through your booking platform or at check-in. 7. Implement Dynamic Pricing Dynamic pricing allows hotels to adjust their room rates in real time based on market demand, competitor pricing, and seasonal trends. 8. Optimize for Mobile Bookings ensure your site loads quickly and easily navigates on a smartphone. A mobile booking engine can also make the process smoother for guests, increasing the likelihood of a booking. 9. Leverage Social Media Marketing A strong digital presence can drive more bookings and increase hotel revenue. Use social media platforms like Instagram and Facebook to showcase your property’s unique features. 10. Ask Your Guests to Share Feedback and Reviews Studies show that 96% of TripAdvisor users prefer to read reviews before selecting a hotel, underscoring the impact of guest opinions. Encouraging your guests to leave positive reviews can significantly enhance your hotel’s brand image and increase its visibility on OTA platforms 11. Target Group Bookings Group bookings can significantly boost your revenue, especially during low seasons.You can also create packages for intimate weddings or family reunions, offering discounts on room blocks and event spaces. 12. Encourage Guest Loyalty Repeat guests are a valuable asset. Develop a simple loyalty program that rewards guests for multiple stays. For instance, offer a free night after five stays. Personalized communication, such as sending birthday offers or post-stay thank-you notes, can foster a strong connection and encourage repeat visits.
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Challenges guests usually encounter 1. Difficulty finding affordable yet quality short-term accommodation. 2. Inability to secure a hotel room at the last minute. 3. Lack of transparency in pricing and hidden charges. 4. Lack of reliable reviews and ratings on existing platforms. 5. Inconvenient payment methods on current booking platforms. Lodgekonnect addresses these challenges through various features and strategies: 1. Difficulty finding affordable yet quality short-term accommodation: Our Solution a)Advanced Filtering and Sorting: Users can filter accommodations based on price, quality, and other preferences, making it easier to find affordable yet high-quality options. b) Deals and Discounts: Regular promotions and discounts are available, including last-minute deals, to help users find budget-friendly options without compromising on quality. c) Verified Listings: Ensuring that all listings are verified and accurately described to maintain a high standard of quality across the platform. 2. Inability to secure a hotel room at the last minute: Our solution a) Real-Time Availability: Lodgekonnect provides real-time updates on room availability, allowing users to book rooms at the last minute. b) Instant Booking: Enabling instant booking for last-minute travelers to quickly secure a room without waiting for confirmation. 3. Lack of transparency in pricing and hidden charges: Our Solution a) Transparent Pricing: All costs are clearly displayed upfront, including taxes and any additional fees, to ensure full transparency. b) Detailed Breakdown: Provide a detailed breakdown of the total cost, highlighting any additional charges to avoid surprises. 4. Lack of reliable reviews and ratings on existing platforms: Our Solution a) Verified Reviews: Only allowing reviews from verified guests who have stayed at the property, ensuring authenticity and reliability. 5. Inconvenient payment methods on current booking platforms: Our Solution a) Secure Payment Gateway: Utilizing secure payment gateways to protect user information and ensure safe transactions. By focusing on these areas, Lodgekonnect aims to enhance the user experience and address common pain points in the online hotel booking process. www.lodgekonnect.com
Modern Hotel & Room For Luxury Living
lodgekonnect.com
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Enhancing Guest Experience and Boosting Bookings: The Power of Flexible Payment Options for Hotels. https://lnkd.in/dk2ph7Un #hotels #guest #hotelguest #guestexperience #guestrelations #hotelbooking #directbooking #onlinebooking #hotelrevenue #revenuemanagement #onlinemarketing #digitalmarketing #hotelmarketing #sales #marketing #reservations #bookingengine #channelmanager #otas
Enhancing Guest Experience and Boosting Bookings: The Power of Flexible Payment Options for Hotels
travelboommarketing.com
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12 Effective Ways to Increase Hotel Revenue:- Tips to Increase Hotel’s Revenue 1. Build a Clear Roadmap A clear understanding of where your hotel currently stands. Analyze your revenue streams, costs, and occupancy trends. Understand your hotel’s RevPAR and how you can increase it. 2. Segment Your Target Market Understanding your guests is critical to increasing hotel revenue. Once you know motivations and needs, creating and providing tailored experiences for which they would love to pay premium prices becomes easier. 3. Sell the Experience, Not Just the Room selling a unique experience can set your hotel apart. People are not just paying for a room to live in but an entire experience of good service and great amenities. 4. Maximize Online Reach with a Channel Manager Increasing your hotel’s visibility. For example, listing your rooms on Booking.com, Expedia, and Trip Advisor can help you reach a broader audience. 5. Enhance Direct Bookings with a Booking Engine While OTAs are essential, direct bookings allow you to avoid commission fees and increase hotel revenue. You should create a website highlighting all your hotel’s amenities and integrate an experience engine to make booking seamless for guests. 6. Offer Upsells and Collaborate with Local Business Offering upsells and partnering with local businesses. you can provide guests with room upgrades, late checkouts, or premium services like spa treatments directly through your booking platform or at check-in. 7. Implement Dynamic Pricing Dynamic pricing allows hotels to adjust their room rates in real time based on market demand, competitor pricing, and seasonal trends. 8. Optimize for Mobile Bookings ensure your site loads quickly and easily navigates on a smartphone. A mobile booking engine can also make the process smoother for guests, increasing the likelihood of a booking. 9. Leverage Social Media Marketing A strong digital presence can drive more bookings and increase hotel revenue. Use social media platforms like Instagram and Facebook to showcase your property’s unique features. 10. Ask Your Guests to Share Feedback and Reviews Studies show that 96% of TripAdvisor users prefer to read reviews before selecting a hotel, underscoring the impact of guest opinions. Encouraging your guests to leave positive reviews can significantly enhance your hotel’s brand image and increase its visibility on OTA platforms 11. Target Group Bookings Group bookings can significantly boost your revenue, especially during low seasons.You can also create packages for intimate weddings or family reunions, offering discounts on room blocks and event spaces. 12. Encourage Guest Loyalty Repeat guests are a valuable asset. Develop a simple loyalty program that rewards guests for multiple stays. For instance, offer a free night after five stays. Personalized communication, such as sending birthday offers or post-stay thank-you notes, can foster a strong connection and encourage repeat visits.
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How to Locate the Perfect Hotel Finding the perfect hotel can significantly enhance your travel experience, whether you're traveling for business, leisure, or a special event. Here's a step-by-step guide to help you locate the ideal hotel that meets all your needs and preferences: 1. Determine Your Needs and Preferences Before starting your search, identify your specific needs and preferences. Consider the following factors: Location: Proximity to key attractions, business centers, or specific neighborhoods. Budget: Define a budget range for your stay. Amenities: Desired amenities like free Wi-Fi, breakfast, pool, gym, spa, or pet-friendly services. Room Type: Preferences for room size, view, bed type, and any special requirements like accessibility features. 2. Use Online Booking Platforms Online booking platforms such as Lodgekonnect, Booking.com, Expedia, and Airbnb offer comprehensive listings of hotels. These platforms provide detailed information, user reviews, and ratings to help you make an informed decision. Steps: Enter Your Destination and Dates: Start by entering your destination and the dates of your stay. Filter Results: Use filters to narrow your options based on your budget, preferred amenities, and star rating. Sort by Preference: Sort the results by price, guest rating, or distance from key landmarks. 3. Read Reviews and Ratings Customer reviews and ratings provide valuable insights into the quality and service of a hotel. Tips: Read Recent Reviews: Focus on recent reviews to get an up-to-date perspective on the hotel's current condition and service. Look for Consistent Feedback: Pay attention to consistent positive or negative comments about specific aspects like cleanliness, staff friendliness, or noise levels. Check Multiple Sources: Look at reviews on different platforms for a more balanced view. 4. Compare Prices Prices can vary across different booking platforms. Use price comparison tools or visit the hotel’s official website to ensure you're getting the best deal. Steps: Check Multiple Sites: Compare prices on several booking platforms. Look for Deals and Discounts: Look for special offers, package deals, or discount codes. Consider Direct Booking: Sometimes booking directly through the hotel’s website can offer additional perks or lower rates. 5. Verify Location Ensure the hotel’s location is convenient for your plans. Tips: Use Maps: Check the hotel's location on a map to see its proximity to your points of interest. Consider Transportation: Look for nearby public transportation options, parking availability, or shuttle services. Neighborhood Research: Research the neighborhood to ensure it meets your safety and convenience standards. 6. Contact the Hotel If you have specific questions or special requests, contact the hotel directly. Steps: Ask About Amenities: Confirm the availability of important amenities.
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Checkmate OTAs: 3 Winning Strategies to Drive Direct Bookings #hotels #hoteliers #hotelbookings #directbooking #hoteldirectbooking #hotelrevenue #directbookingstrategies
Checkmate OTAs: 3 Winning Strategies to Drive Direct Bookings
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Direct bookings are profitable for hoteliers due to no commissions and better brand recall, but they require understanding guest expectations, which can be challenging. Find out 6 key expectations potential guests have when booking directly: https://lnkd.in/g8fn5uTS #STAAH #directbooking #bookingengine #hotels #hospitalitytechnology #hospitalityindustry
6 Potential Guest Expectations with Direct Bookings
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