Salil Mathew’s Post

Prospects of Event-Driven Businesses in Portland 🎉📈 Event-driven businesses in Portland are poised for significant growth as the demand for unique and engaging experiences continues to rise. With its vibrant culture and diverse community, Portland offers a fertile ground for events ranging from food festivals to music concerts and art exhibitions. As businesses capitalize on local partnerships and leverage social media for promotion, they can create memorable events that attract both locals and tourists. Furthermore, the trend towards experiential marketing presents opportunities for companies to connect with their audiences on a deeper level, making event-driven ventures a promising avenue for entrepreneurs looking to thrive in this dynamic city. #EventDrivenBusiness #PortlandEvents #Entrepreneurship #ExperientialMarketing #LocalBusiness https://lnkd.in/dUXsR9cN

Unveiling the Art of Ticket Flipping: Turning Passions into Profits In the age of digital innovation, making money has transcended traditional boundaries. From the comfort of your home, a world of opportunities awaits, and one of the most exciting avenues to explore is ticket flipping. This ingenious method not only promises lucrative returns but also allows you to indulge in your passion for events, concerts, and sports. In this article, we'll unravel the secrets of ticket flipping and guide you on how to transform this passion into a profitable venture. 1. Understanding the Basics: Ticket flipping involves purchasing tickets for events and reselling them at a higher price, capitalizing on the difference. However, success in this venture requires a deep understanding of the market, events, and the psychology of buyers. Research extensively about popular events, artists, and teams to identify trends and predict demand. 2. Choose Your Niche: Specialization is the key to success in ticket flipping. Focus on a particular genre, be it concerts, sports events, theater shows, or even niche events like comic conventions. Becoming an expert in a specific area allows you to make informed decisions and connect with a target audience. 3. Master the Art of Timing: Timing is crucial in ticket flipping. Keep an eye on event announcements, presale dates, and general ticket releases. Purchasing tickets during presales or early releases often allows you to secure tickets at face value, maximizing your profit margins when you resell them closer to the event date. 4. Price Your Tickets Strategically: Pricing your tickets competitively is essential. Research the market prices for similar events and seats. Consider factors like seat location, event popularity, and date proximity when setting your prices. Competitive pricing can attract buyers while maximizing your profits. 5. Continuous Learning and Adaptation: The ticket-flipping landscape is dynamic. Stay updated with market trends, event announcements, and changes in regulations. Adapt your strategies accordingly to stay ahead in the game. 6. Invest in Your Passion: Ticket flipping is not just about making money; it's about combining business acumen with a genuine love for events. Invest time in understanding the artists, teams, and performances you are dealing with. Your passion will not only drive your success but also enrich your overall experience. In conclusion, ticket flipping can be a profitable venture, merging your passion for events with smart business strategies. By understanding the market, specializing in a niche, and providing excellent customer service, you can turn your love for events into a sustainable source of income. Remember, success in ticket flipping, like any other business, requires dedication, continuous learning, and a genuine passion for what you do. So, go ahead, embrace the art of ticket flipping, and let your passion pave the way to financial success!

😢 Spare a thought this week for one of the region’s most trusted brands. The Co-op group prides itself on ethical values, sustainability and fair trade. Just four years ago it reset its brand to focus on those simple and trusted pillars. But in committing £100m to a 15 year sponsorship deal for the new Co-op Live arena, operated by Oak View Group (OVG), its name is now associated with the botched launch of a project it ultimately has no control over. 🎶 Cock-up Arena, Co-op Chaos, Co-flop Arena may be the phrases being bandied about this week by members of the public, after planned concerts at the new £365m Co-op Live Arena featuring Take That, Peter Kay and rapper A Boogie Wit Da Hoodie were scrapped. 😡 The statement we shared with readers this week from the Co-op Group was laced with fury at the disastrous launch, demanding a clear plan of action. 😇 Reputationally, the city of Manchester has been rescued by the audacious actions of the rival AO Arena, operated by another American entertainment industry giant AEG. My hunch is that punters will be forgiving of the Co-op itself, and are savvy enough to know it’s not their fault. But where it really matters the reputation of Oakview is the one that will take the longest time to recover. Friends of mine who have sponsorship packages are getting anxious they’ve wasted their money. 🙏 But artists, their agents, tour promoters in the music and sports industries, will need some serious reassurance from OVG. As we speak, contingencies will be being made for artists who want to play a music loving city like Manchester, but avoid the calamity that may befall a commitment to the new venue. 🎭 Before all this chaos ensued, talk was all about whether Manchester could sustain two venues of such similar size. 🙏 The irony is that without the original Arena being there to bail it out, it could all have been far worse for everyone.

🚀 Maximize Market Research Pvt. Ltd. Unveils Groundbreaking Insights on the Booming K-pop Events Market! 🎤 We are thrilled to share our latest research report on the dynamic K-pop Events Market, which was valued at USD 8.9 Bn. in 2023 and is projected to soar to USD 20.5 Bn. by 2030, boasting a CAGR of 7.5% during the forecast period (2024-2030). Sample Report Link :https://lnkd.in/dztnQtxv 🌟 Global K-pop Events Market Overview: K-pop, short for Korean pop music, is more than just a genre; it's a global phenomenon. This report delves into the vibrant world of K-pop events, which include concerts, fan meetings, showcases, and festivals. These events not only feature electrifying performances but also offer fans unique experiences through Q&A sessions, games, and photo opportunities. 🔍 Key Highlights: Market Dynamics: Discover the driving forces behind the market's growth, including fan engagement, online presence, production value, branding, and merchandising. Segmentation Analysis: Understand the market through various lenses such as demographics, types of events, artist popularity, genre, language, and sales sources. Competitive Landscape: Gain insights into the strategies of leading players like SM Entertainment, JYP Entertainment, YG Entertainment, Big Hit Entertainment, CJ ENM, and Starship Entertainment. Regional Insights: Explore the market trends across major regions, including Asia-Pacific, North America, Europe, Latin America, the Middle East, and Africa. K-pop Event Market, Key Players are: 1. HYBE 2. Live Company Group plc. 3. PK-UK Events Limited 4. SubKulture Entertainment 5. Filmmaster Group #Kpop #Events #España #Eurocopa #Argentina #Palmer  #GlobalTrends #EntertainmentIndustry #MusicIndustry #FanEngagement #MarketGrowth 

Squash has been my passion for as long as I can remember, and now I'm determined to make a real difference in the sport. The frustrations around the industry's need for change are all too real, and it's time to act. At Pivot Sports, we're dedicated to driving that change. We're helping venues grow by making the user experience so seamless that booking, canceling, or rescheduling a court takes just 30 seconds. The old ways aren’t working—outdated models are holding us back. It’s time for the industry to embrace technology. Imagine taking a venue from 20-30% court utilization, which is where squash in Australia often sits, and pushing that to 40, 50, 60% or more. This is the future we’re building. Spread the word—change is coming.

Ever wondered how some brands seem to be perfectly aligned with the events they’re part of, almost as if they were made for each other? As the founder of SortMyScene, I’ve seen this alignment make a world of difference in how brands are perceived and engaged with. When we started SortMyScene, our mission was clear: to bridge the gap between brands and the vibrant world of nightlife and music gigs. We’re not just another event ticketing platform; we’re a connector of experiences. Here’s a scenario that illustrates what we do. Imagine a new tech brand looking to make waves in the nightlife scene. They want to reach a crowd that’s not just attending events but living them. Traditionally, they might spend on broad advertising or generic sponsorships. But what if they could instead be matched with events and venues that genuinely align with their target audience’s interests and passions? That’s where SortMyScene steps in. Our platform enables brands to connect with event organizess and venues in a way that ensures their presence is not just seen but felt. We use data-driven insights to align brand preferences with event characteristics, making sure every partnership is a perfect fit. For instance, a venue specialising in electronic music might be the ideal stage for a brand aiming to target tech-savvy, music-loving individuals. By using SortMyScene, the brand can ensure its message resonates deeply with the right audience, creating a memorable experience that goes beyond a simple advertisement. #EventMarketing #Gigs #Tech #MarketingStrategy #BrandEngagement #Partnerships #SortMyScene

Some great thoughts from Ben Foster on how not to do Shared media! "At The Kite Factory we talk a lot about Owned, Earned, Shared and Paid. Often the least explored area is “Shared” which covers corporate and commercial partnerships which can often be an extension of sponsorships. When it is done well these sorts of collaborations don’t only help both parties but create a big splash, Spotify are past masters with great examples alongside Uber & Starbucks. However, as with every marketing strategy success is all down to execution and I have just experienced a 101 on how not to deliver a successful partnership. I was lucky enough to attend the Olympic Games in Paris where Visa are a headline partner. Once inside an Olympic venue you were unable to use any cards except Visa, this isn’t new. However, unlike London 2012, when I queued at several large foot outlets with 5 checkouts 4 were Visa only with no queues and 1 was cash with a huge queue. If you wanted to use another card, tough, find a cash machine. I saw countless examples of food being left on counters by angry customers due to the lack of any signage. Some outlets were Visa only, didn’t accept cash at all so as a non-Visa customer you couldn’t buy their products, funnily enough none of those stalls had queues. I didn’t even choose to be a non-Visa customer, my bank made that partnership decision, but now all I and many others will feel for Visa is resentment. Why are they using this platform to create negative experiences and perceptions for non-customers? Is the upside for Visa customers really enough to offset this? Frank Cooper III, the CMO of Visa said, “Visa believes that it has the opportunity through our sponsorship to add value to the fan experience” and added “As the top payments brand in the world, we seek to remove friction from transactions”. Even more ironically one of the core reasons for the partnerships is aligned values of inclusivity! Reality is that Visa pay enough to dictate the rules of the game and the Olympic Committee have consistently shown their prioritisation of profit with the removal of all concession tickets, I paid the same for myself my 4-year-old and my 75 year old father in law to attend events. By devaluing the spectator experience, the games in turn will become devalued in a crowded entertainment market. It’s time for the likes of Visa and The Olympic Committee to look to the future rather than sacrificing their morals for a fast buck."

Good to see that Singapore is getting a new 12,000 capacity but since MBS is already building a new 15,000 capacity one, how about copying Melbourne and having 5,000, 7,500 and 10,000 capacity ones instead? There are many bands who are not TS and can't play Singapore because there are no venues of the 3-10,000 size to use that they would sell out and to go beyond that is too costly if you're not going to fill it which is what most bands don't do. We had the Colosseum but that's gone, we had the Big Box but that's gone, we have Fort Canning which is amazing but their owners are temperamental and often ban all events there on a whim. There's the Star Theatre but some lack of foresight there meant that you can't take the seats out to have a standing stalls section as you can in most forward thinking concert friendly cities which caters for both seating and standing events. The Star Theatre is basically a mega church being put to concert use! So where does a band who would sell out 2-7,500 play in Singapore? So when they're considering building another venue for mega acts, what about having a series of side arenas as Melbourne does to cater for smaller acts as well? What do you think? As for the $165m fund to bring in more sporting events, my only question here is why sporting events and not non-TS concerts for the rest of us taxpayers who want to see more variety in our live music? Why boring sports like the failed Rugby Sevens and the HSBC Golf, both relatively elitist sports and along with tennis are not catering for the majority of what Singaporeans want to watch hence why they’re poorly populated and mostly full of expats! How about some working class music events instead? What do you think? If you’re a B2C entrepreneur and would like help finding new high net worth clients our Ultimate LinkedIn marketing and personal branding service can do this for you, details here : https://lnkd.in/dqWRi6EZ #linkedin #rockstar #mohawk #founder #entrepreneur #personalbranding #blackmarketing #linkedinmarketing https://lnkd.in/gkVg44bw

Curious how a Coldplay concert can generate over 💰 $$270 M USD 💰 for Mumbai’s economy in just 2 days? Let’s dive into how Coldplay’s upcoming concerts in Mumbai are set to do more than just entertain—they’re set to give the local economy a significant boost! There are 3 major revenue sources 🎟 Ticket Sell - Close to 1.5 Lakhs ticket sold at average rate of ₹15,000. All of this will go to coldplay but they will pay some amount to stadium hiring, event management, etc, so count this as part of the impact 🌐 Out of Town Fans: Out of 1.5 Lakh tickets, lets say 60K fan are travelling only from different cities in india and they will have to spend money in flight, cab, hotel, food, etc. Based on makemytrip and uber data, ✈ Flight and cab cost: ₹15,000 per person 🏩 Hotel: ₹18,000 per night ( assume fan will stay for 3 days) 🥗 Food: ₹15,000 💰 💰 Total Spending for out of town fan: ₹84000 Local Fans: Remaining 90K local fans, will have to spend money for 🚘 Transportion: ₹15,00 🥗 Food: ₹3000 👕 Merchandise: ₹3500 💰 💰 Total Spending for local fan: ₹8000 Lets join big numbers Ticket spending: ₹2.25 B Attendee spending: ₹5.76 B 💰 💰 Total direct spending: ₹8.01 B Generally, every rupee spent in economy just doesn't stop there - it keep circulating - creating additional value and its called economy multiplier. Based on Coldplay and Taylor Swift's impact on Singapore economy, lets say in Mumbai also, economy multiplier is 2.7, so multiplying ₹8.01 B with 2.7 coming to ₹21.63 B or $270 M. That’s $270 million USD! Or roughly the GDP of a small island nation, give or take a few coconut trees!!!!!! Disclaimer: All numbers are based on estimates and available data. Actual figures may vary based on attendee demographics and spending patterns. So, who’s ready to join the economic concert? #SocialMedia #Management #Strategy BookMyShow 📚 Data Sources ColdPlay Concert Drive Hotel Performance: (https://lnkd.in/gJdVAHQp) EFE. "Taylor Swift, Coldplay concerts boosted Singapore's GDP 2.7%." EFE Article (https://lnkd.in/gyD3-nvJ)

In the first of our new bi-weekly sports column The Back Pages, Sports Manager Nick Fruin talks about fan ownership of cultural figures, football and music and the importance of both to British culture: "In news that surprises basically no one, Oasis have added a couple more dates at Wembley stadium after the ticketing fiasco soon after their reunion was reported. From the moment it was announced the Brits went barmy, but it's been particularly interesting seeing how the football world has reacted to the news. After all, from terrace songs to Hey Jude to Freed From Desire, music and football are completely intertwined.   The football community’s response to Oasis reuniting was strong; a whole host of recognised personalities from the football world led the excited response on socials while Match of the Day commentary and the back pages alike have been rife with Oasis lyric-inspired puns.    But with debates over what age group most ‘deserves’ the band’s 2025 tour tickets, talk has also sparked over whether football fan bases hold ownership over their city’s iconic bands. Noel and Liam’s very public support of Man City suggest Oasis’s connection is stronger with the blue half of Manchester, with United’s recently launched Stone Roses collection suggesting an affinity with the city’s other world-famous band.   However, like on Sunday when Manchester United were pitted against their bitter rivals from another city, Liverpool, the Oasis vs The Beatles debate is often flagged in pre-match VTs to which United fans are quick to claim Oasis as their own.    Of course these discussions are light hearted, but it does pose the question of whether these cultural moments are bigger than football, or if it perhaps highlights just how huge football is in this country, where football tribalism is so deep rooted fans look to take ownership of internationally celebrated musicians.    Friendly rivalry is what makes football the sport so many of us love but ultimately, while we clamour over each other to secure both concert and Premier League tickets, the one thing music and football should most be celebrated for is bringing people together."