What is Chili Piper focused on in 2024? Listening to their customers and creating a new strategic narrative based on the market. Brandon Redlinger, VP of Marketing at Chili Piper, joined Manoj Ramnani on B2B Pipeline Pioneers to share: 1) 2023 learnings 2) Chili Piper's 2024 experiments 3) Where he's placing his bets to achieve an optimal pipeline Brandon's episode is out now and you can watch it using the link below! https://hubs.ly/Q02z4nQN0 #saas #customer #saasmarketing
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In this episode, our COO Saad Arshed dives deep into the world of B2B SaaS expansion with our guest, Shani Shoham. Discover the crucial elements to consider before scaling your marketing and sales teams. Here’s some expert insights and actionable tips Link to the full video: https://lnkd.in/eWcZ6NBs
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Clarity > everything else. The more experienced you get as a marketer the more you can appreciate simplicity when it comes to messaging. The best messaging isn’t something that’s: 👉 Super smart 👉 Looks good 👉 Uses complex words We need to remember this especially in spaces like B2B SaaS where the products can be really confusing to an outsider of the business. This Starbucks menu from FletchPMM is too good haha They perfectly highlight how businesses are: → Hiding the product. → Not showing the price. → Only talking about outcomes.
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S4E37 – Matt Wolach – Built & Sold 2 B2B SaaS companies by Sean Tepper My next guest has built and sold multiple SaaS businesses.. The first one was in the physical therapy industry and the second one was in the real estate industry. In this episode, he breaks down what works and doesn’t work for sales and marketing, how much he charges, and the exit multiple on both businesses. […] #boomers #babyboomers
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The quest for product-market fit just got simpler for B2B SaaS founders! Lenny's conversation with Todd Jackson is a game-changer. Meanwhile here are the 4 levels they discuss. See where you stand on this spectrum. Or save it for later.
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Agency owners and SaaS founders, if I was to book more demos in Q4, this is what I would do: I would sell the dream. Yes I know in the B2B world, you’re supposed to sell the implementation and NOT the transformation But your ICP are still consumers If you’re able to paint a picture for them, using your video content, you will WIN in Q4
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Gifting has been one of those polarizing topics among marketers - does it really help close deals, or does it just help book more meetings? We analyzed outbound, inbound, and open deals data from 30 B2B SaaS companies to find out: • The impact of gifting on conversion rates • How gifting influences outbound and inbound deals • The relationship between gifting and open deals HockeyStack Labs - The State of Gifting is live!
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It's official - purple pickle is now LIVE. What is purple pickle? It's the product of four marketers who huddled up and swapped stories about the biggest pains within B2B SaaS marketing. With countless conversations and experiences, the co-founders saw a recurring challenge in the B2B SaaS world: amazing companies with incredible tech/software, tripping over themselves when it comes to planning a strategy. Some brands had big dreams for their Go-To-Market but couldn’t get it off the ground. Others had a vague sense of direction but lacked the expertise to bring it all together. Enter purple pickle. The brand serves to help companies out of marketing turmoil—turning dust-gathering strategies into dynamic action plans, and frustrated teams into confident heroes. Succeed in B2B Go-to-Market. Rapidly. Take your first step by visiting our website: https://lnkd.in/dtB7fZhQ Andy Culligan Markus Reutner Balázs Kovács David Miller #Marketing #SaaS #GoToMarket #B2B #purplepickle
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We were thrilled that Kelly Sarabyn and Scott Brinker from HubSpot wanted to share the key learnings from co-authoring the “State of Platforms 2024” report - a tremendous piece of work that examines the evolving dynamics of the platform businesses, with a keen focus on the B2B SaaS industry. Take a look. Scan the QR and listen to the full episode here: https://blss.io/POD99 #StateOfPlatforms2024 #PlatformEcosystem #PlatformBusinessModel #PlatformEconomics #SaaSStrategies #DigitalEcosystems
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Hear from Mohammed Ridwan, COO at Pluto, about why they chose TripleDart for their B2B SaaS marketing needs. Our specialized expertise and tailored strategies stood out in a niche ecosystem, driving remarkable growth for the company. Watch the full testimonial to learn more! #B2BSaaS #TripleDart
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If you're at #AWSSummitMadrid, be sure to stop by the Founders Panel today at 16:35 in room STP108. Our very own Javi Santana will talk about the challenges of scaling B2B SaaS Businesses.
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Fractional VP of Marketing | Product Marketing | Demand Generation | Growth
6moThanks again for having me, this was a lot of fun!