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Ethical selling: Stop the dysfunctional rubbish now! Veteran sales coach and founder of Human Aligned Selling, Steve Myers CISM, joins us for a transformative conversation on the evolution of sales strategies over his impressive 42-year career. With Steve's invaluable insights, we explore how the internet and technology have shifted the salesperson's role from a product-focused expert to a master of human connection. Our discussion underscores the enduring significance of emotional intelligence in sales success, stressing that while product knowledge is essential, the ability to connect personally with clients is the key differentiator in today's marketplace. We also tackle the intriguing topic of AI in sales, highlighting its limitations in building trust and fostering genuine relationships. We dive into the transition from feature-based to solution-based selling, illustrating how truly understanding clients' emotional and behavioural needs can be a game-changer. Sharing personal experiences, we discuss practical tools like NLP and improv that can enhance communication skills, pushing sales professionals to continually learn and adapt to maintain their edge in this competitive field. Our conversation takes a thoughtful turn as we examine the concept of equal business stature in client interactions. We emphasise the importance of creating partnerships where both parties appreciate each other's time and expertise, encouraging salespeople to shift their mindset from subservient to collaborative. 🎧 Listen now: https://buff.ly/3QPoRop #EthicalSelling #Sales #Communication

James Marlow

Helping Businesses Turn Every Customer Interaction into an Opportunity | AI-Powered QA Expert

3w

Really resonating with this, especially the shift from product expertise to human connection. In CX, we're seeing the exact same evolution - technology and AI are crucial tools, but that genuine human understanding makes all the difference. Love your point about equal business stature. It's so important in both sales and customer experience to create true partnerships rather than transactional relationships. Those authentic connections are what drive long-term success.

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Mark Hawtin

I help B2B tech companies discover hidden revenue and find breakthroughs to grow more cost-effectively

3w

A very timely and highly relevant conversation - I'm finding a growing desire to connect with human beings, particularly for higher value transactions - and a concern that AI could devalue the process.

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Steve Myers CISM

Making B2B salespeople unbeatable and sales leaders unstoppable.

3w

It was a real pleasure Fred Copestake . Thanks for the invitation! An important topic for sure !

Neil Bhuiyan

I help SDRs master their craft and become HappySellers 🧑🚀 🚀 | SDR Coach & Trainer | Pod/Vidcast Host | #EntrepreDad

3w

Two Legends!!

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