Sahil Kadu’s Post

How to actually target New Customers in Google Ads (with my simple 3-step system that even your junior media buyer can follow): Any InHouse Media Buying Team Can Create This: 1. Implementation 2. Set up Reporting 3. Let Them Cook 🧑🍳 There are 2 different New Customer Targeting Systems: 1. Value-Based (aka trick the algo) 2. Target-Based (aka limit the algo) Before we run through the system setup... a quick rundown of what you should have before you start New Customer Systems Best Practices: 1. At Least 200 conversions/month (best case 400+) 2. Have at least +20% of the budget to test with 3. If using value-based: know your LTV now let’s get into it... 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺 - 𝗦𝘁𝗲𝗽 #𝟭 #1 - Implementation 1. Upload Your Customer Lists > All-Time & MVP Customers (I'd recommend these) 2. Distinguish New Customers > Auto = Google Detected > 1st party data (step 1) > New customer add-on tags (Conv. action code or GTM) 3. Configure Your New Customer Acquisition Goal > define existing customers > add "value" to new customers (if you're going to use Value-Based bidding) 4. Choose New Customer Bidding New Customer Value Mode > has had more testing time since it was part of smart shopping > adds "fake revenue" to the account so be careful when looking at your metrics at face value (extra reporting) what about New Customer Only Targeting? New Customer-Only Mode > limits ads to only customers who are new to your brand > imperative you have customer data uploaded (data) > easier reporting (no fake revenue) and can directly tie efforts to new customer acquisition once you choose which one, let's set up a campaign Quick Note on New Customer Models x Bidding Value-Mode > only for purchase conversions New Customer-Only Mode > existing customers are excluded 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺 - 𝗦𝘁𝗲𝗽 #𝟮 #2 - Reporting Add these columns (campaign level) 1. New Customers 2. New Customer Lifetime Value New Filter Options (Segment) 1. "Conversions" or "New vs. Returning" 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺 - 𝗦𝘁𝗲𝗽 #𝟯 #3 - Let PMAX or Search Cook 🧑🍳 > these campaigns will take 7-14 days to adjust > if you're creating a new PMAX campaign (duplicate split) it will take 6+ weeks for it to be "optimized" How to actually target New Customers in Google Ads follow this 3-step system: 1. Implementation 2. Set up Reporting 3. Let Them Cook 🧑🍳 === have questions? drop them below

This article highlights a critical truth in today's marketing landscape: data is king! But it's not just about collecting data; it's about turning it into actionable insights that drive real results. As the article points out, many businesses struggle to effectively leverage data. This is where SendCore comes in. SendCore empowers marketers to harness the power of their CRM data to create highly personalized direct mail campaigns. Imagine sending targeted postcards, brochures, or even small gifts triggered by specific customer behaviors or demographics. Here's how SendCore can help you achieve data-driven direct mail success: Seamless CRM Integration: Connect SendCore to your CRM to access valuable customer data. Automated Campaigns: Trigger personalized mailings based on customer actions, birthdays, purchase history, and more. Trackable Results: Monitor delivery and response rates to measure campaign effectiveness and optimize future efforts. Want to learn more about how SendCore can revolutionize your direct mail strategy? Visit www.dg3.com/sendcore https://lnkd.in/eXGzs7Sa #datadrivenmarketing #directmail #marketingautomation #CRM #personalization #sendcore #marketing

Dynamic User Segmentation in Mobile Performance Marketing In mobile performance marketing, user segmentation is not just a tactical advantage—it's a necessity. As user bases grow increasingly diverse, delivering one-size-fits-all messages can no longer drive meaningful engagement or high lifetime value (LTV). Dynamic segmentation allows marketers to break down their user base into distinct cohorts, each with unique preferences, behaviors, and needs. This enables highly personalized experiences that improve retention, conversions, and overall campaign efficiency. Rather than segmenting users based solely on static factors like age or location, dynamic segmentation uses real-time data to create evolving user profiles. These profiles consider factors such as: 1️⃣ Behavioral Patterns: Track in-app activities like frequent features used, session length, or purchase frequency to identify high-value users. 2️⃣ Engagement History: Tailor content based on user interaction with previous campaigns, push notifications, or app updates. 3️⃣ Purchase or Subscription Lifecycle: Segment users by their lifecycle stage—whether they are new, regular, or at-risk users—and develop unique messaging strategies for each. Tools and Techniques for Effective Segmentation: 📊 CRM and Data Management Platforms: Tools like Adjust, Amplitude, or Salesforce allow you to track user behavior across different channels and build detailed segmentation models. 🤳🏻 Real-Time Data Analytics: Use analytics platforms to monitor changes in user behavior and adjust segmentation criteria accordingly. 🦾 Machine Learning Models: predict future user actions, allowing for more proactive segmentation that adapts in real-time to shifting user behaviors. By leveraging these dynamic factors and segmentation tools, you can create tailored experiences that boost user engagement, leading to increased retention and long-term value. 📲 Maximize engagement and LTV with smarter segmentation. Reach us out to see how we can tailor your mobile campaigns for success: https://lnkd.in/eYAJWsqM #gravils #gravilsagency #mobilemarketing #performancemarketing

Data is critical in today's marketing landscape. SendCore is a tool that allows marketers to use their CRM data to create one-to-one direct mail campaigns. These can be triggered by specific customer behaviors or demographics, and can include targeted postcards, brochures, or small gifts. SendCore integrates seamlessly with your CRM, providing trackable results to measure campaign effectiveness and optimize future efforts.

📩✨ Don't Miss These Steps in Your Email Marketing Campaign! ✨📩 Your email marketing success is just a checklist away! Here's a set of essential items to keep you on track:https://buff.ly/4e2Ngmt ✅ 1. Segment Your Audience: Tailor your emails to specific groups based on demographics, behavior, or preferences. Personalization = Engagement! ✅ 2. AI-Powered Content Optimization: Leverage the power of AI to fine-tune and enhance your email content for maximum engagement. Let artificial intelligence refine your messages! ✅ 3. Email Automation: Set up automated workflows to deliver the right message at the right time. Nurture leads, onboard new subscribers, and re-engage customers effortlessly! ✅ 4. A/B Testing: Experiment with different email elements like subject lines, visuals, and send times. Optimize your strategy based on AI-generated data for what works best! #emailmarketing #checklist #marketing

Are you struggling to cut through the noise and connect with your email subscribers? It's time to personalize your approach! Tailoring your emails to the unique preferences and behaviours of your audience can significantly boost engagement. Here are not just 3, but 7 personalized strategies to consider: 1. Segmentation: Divide your email list into distinct segments based on demographics, purchase history, or engagement levels, allowing you to deliver targeted content that resonates with each group. 2. Triggered Emails: Set up automated email triggers based on specific actions or events, such as abandoned carts, birthdays, or website visits, to send timely and relevant messages to your subscribers. 3. Loyalty Building: Recognize and reward loyal customers with exclusive offers, personalized discounts, or VIP perks, strengthening their connection to your brand and encouraging repeat purchases. 4. Customer Experience Enhancement: Gather feedback from your subscribers and use it to personalize their experience further, addressing their needs and preferences to provide exceptional customer service. 5. Data Insights Utilization: Leverage data analytics to gain valuable insights into your subscribers' behaviour, interests, and preferences, allowing you to tailor your content and messaging accordingly. 6. Marketing Automation: Streamline your email marketing efforts with automation tools that deliver personalized messages at scale, saving time and resources while maximizing impact. 7. Content Personalization: Customize your email content based on individual subscriber data, such as name, location, or past purchases, creating a more relevant and engaging experience. Which personalized strategy are you yet to try? And do you have any strategies you swear by? #emailengagement #personalization #segmentation

Crush the chaos of your data! B2B marketers in 2025 face increasingly complex challenges in turning analytics into actionable strategies. With advanced tools like GA4, the potential for meaningful insights is immense, but many marketers struggle to fully harness them due to common roadblocks. The reality for B2B marketers today: 🏔️ Data overwhelm: Mountains of metrics can feel impossible to prioritize, leaving marketers unclear on what really drives performance. 🔄 Cross-channel confusion: Tracking user journeys across devices is difficult without unified tools, resulting in fragmented strategies. 📉 Low engagement clarity: Traditional engagement metrics, like pageviews, don’t always reveal how audiences interact or where they drop off. How smart marketers are solving these challenges: 🎯 Event-based tracking for precision: Capturing meaningful actions like scrolls, clicks, and form submissions reveals the “why” behind the data. 🌐 Cross-platform tracking for seamless journeys: Tools like GA4 provide unified views of how prospects interact across devices and channels, making targeting far more accurate. ⚙️ Enhanced measurement for actionable insights: Automated tracking of critical behaviors—like video views or outbound clicks—streamlines setup and ensures no detail is missed. 8 strategies to stand out and drive better decisions: 🛤️ Implement funnel analysis: Find drop-offs in your customer journey and refine their experience. 📊 Use custom dimensions: Track unique KPIs like engagement scores or customer lifetime value (LTV). 📌 Leverage Google Signals: Unlock demographic insights for smarter cross-device remarketing. 🎥 Integrate GA4 with Google Ads: Build ad campaigns based on real-time behavioral insights for maximum ROI. 📋 Personalize dashboards: Highlight only the metrics your team needs to stay focused and productive. 🧩 Build audience segments: Prioritize engaged users to concentrate your resources where they’ll have the most impact. 🔗 Turn insights into action: Connect analytics to multi-channel strategies, from LinkedIn to email campaigns. 🚀 Use enhanced measurement tools: Track actions like scrolls, video plays, and outbound clicks with zero coding required. In 2025, standing out in B2B marketing means transforming data into decisions that drive real results. With the right strategies and tools, your analytics can be the ultimate growth engine—ready to level up? #B2BAnalytics, #GA4Strategies, #DataDrivenMarketing, #EcommerceTips, #B2BInsights, #MarketingInnovation, #FutureOfB2B, #CustomerEngagement, #DigitalMarketingTips, #MarketingStrategy.

📈 Want to maximize your email marketing ROI? Here are some strategies to help you get the most out of your campaigns: 1. Segment Your Audience Tailor your messages to different customer segments based on behavior, demographics, and purchase history. 📊 Tip: Use your email platform's segmentation tools to create targeted lists for personalized content. 2. Optimize Email Content Create compelling subject lines and engaging email copy that resonates with your audience. 🎨 Tip: A/B test different content variations to see what performs best. 3. Track Key Metrics Monitor open rates, click-through rates, conversion rates, and revenue per email to gauge performance. 📊 Tip: Use analytics tools to track these metrics and identify trends. 4. Personalize Your Emails Use customer data to personalize email content, making it more relevant and engaging. 🤝 Tip: Include the recipient's name and recommend products based on their previous purchases. 5. Automate Email Workflows Set up automated email sequences for welcome emails, abandoned cart reminders, and post-purchase follow-ups. ⏰ Tip: Automation saves time and ensures timely communication with your customers. 6. Make Data-Driven Decisions Use data insights to refine your email marketing strategies and improve ROI. 📈 Tip: Regularly review performance reports and adjust your tactics based on the data. Maximizing your email marketing ROI requires a strategic approach and ongoing optimization. Start implementing these strategies today and watch your ROI grow! 📌 What strategies do you use to maximize your email marketing ROI? Share your tips in the comments! #EmailMarketing #eCommerce #ROI #Highstation #MarketingStrategy #DataDriven #EmailOptimization"

Crush the chaos of your data! B2B marketers in 2025 face increasingly complex challenges in turning analytics into actionable strategies. With advanced tools like GA4, the potential for meaningful insights is immense, but many marketers struggle to fully harness them due to common roadblocks. The reality for B2B marketers today: -Data overwhelm: Mountains of metrics can feel impossible to prioritize, leaving marketers unclear on what really drives performance. -Cross-channel confusion: Tracking user journeys across devices is difficult without unified tools, resulting in fragmented strategies. -Low engagement clarity: Traditional engagement metrics, like pageviews, don’t always reveal how audiences interact or where they drop off. -How smart marketers are solving these challenges: Event-based tracking for precision: By capturing meaningful actions like scrolls, clicks, and form submissions, marketers uncover the “why” behind the data. -Cross-platform tracking for seamless journeys: Tools like GA4 provide unified views of how prospects interact across devices and channels, making targeting far more accurate. -Enhanced measurement for actionable insights: Automated tracking of critical behaviors—like video views or outbound clicks—streamlines the setup process and ensures no detail is missed. 8 strategies to stand out and drive better decisions: 1.Implement funnel analysis: Find drop-offs in your customer journey and refine their experience. 2.Use custom dimensions: Track unique KPIs like engagement scores or customer lifetime value (LTV) that matter most to your business. 3.Leverage Google Signals: Unlock demographic insights for smarter cross-device remarketing. 4.Integrate GA4 with Google Ads: Build ad campaigns based on real-time behavioral insights for maximum ROI. 5.Personalize dashboards: Highlight only the metrics your team needs to stay focused and productive. 6.Build audience segments: Prioritize engaged users to concentrate your resources where they’ll have the most impact. 7.Turn insights into action: Connect analytics to multi-channel strategies, from LinkedIn to email campaigns. 8.Use enhanced measurement tools: Track actions like scrolls, video plays, and outbound clicks with zero coding required. In 2025, standing out in B2B marketing means transforming data into decisions that drive real results. With the right strategies and tools, your analytics can be the ultimate growth engine. #B2BAnalytics #GA4Strategies #DataDrivenMarketing #EcommerceTips #B2BInsights #MarketingInnovation #FutureOfB2B #CustomerEngagement #DigitalMarketingTips #MarketingStrategy

📧 Did you know personalized email campaigns can increase transaction rates by 6x? Start customizing your emails today! Steps to Get Started: 1. Collect Relevant Data Sign-Up Forms: Ask for names, birthdays, and preferences. Surveys and Polls: Gather additional insights. Behavior Tracking: Monitor website and email interactions. Segment Your Audience 2. Demographics: Group by age, gender, location, etc. Behavior: Segment based on purchase history and engagement. Preferences: Use data to create segments based on interests. Personalize Your Content 3. Dynamic Content: Insert tailored content like personalized product recommendations. Personalized Greetings: Use the recipient’s name and friendly greetings. Tailored Offers: Customize offers based on purchase history and preferences. Create Engaging Subject Lines 4. Use Names: Incorporate the recipient’s name. Be Specific: Mention specific products or interests. Create Urgency: Use phrases like “Exclusive Offer Just for You.” Optimize Send Times 5. Test Different Times: Use A/B testing to find optimal send times. Time Zones: Consider the recipient’s time zone for better timing. Automate Your Campaigns 6. Welcome Series: Automate welcome emails for new subscribers. Abandoned Cart: Send automated reminders for items left in the cart. Re-Engagement: Create automated campaigns to re-engage inactive subscribers. Analyze and Optimize 7. Track Performance: Monitor open rates, click-through rates, and conversions. A/B Testing: Continuously test subject lines, content, and send times. Adjust Strategy: Refine segmentation and content based on insights. 8.Use the Right Tools Email Marketing Platforms: Use platforms like Mailchimp, HubSpot, or ActiveCampaign. CRM Integration: Integrate email marketing with your CRM for effective personalization. By following these steps, you can create highly personalized email campaigns that resonate with your audience, driving higher engagement and increasing transaction rates by up to six times. Start customizing your emails today and see the difference it makes! #digitalmarketing #marketing #emailmarketing #emailmarketingtips #emailmarketingstrategy #emailmarketing101 #ecode