Safebound Luxury’s Post

every thing is media. everything is marketing.

When advertising is art and vice versa.

Murray Street Perth unveils luxury with new Omega store - Ray White Commercial The opening of Omega’s ultra-luxury boutique at 317 Murray Street this week is not just another addition to Perth’s high-end retail scene, it marks the transformation of the historic precinct into what many are already dubbing Perth’s “Park Avenue.” Over the last few years it has become home to most tier-one, international luxury brands with Omega and Gucci now open and the much-anticipated Christian Dior superstore soon to follow. The strip already features Chanel, Tiffany, Louis Vuitton and Cartier. RWC WA agent Luke Pavlos, alongside Lease Equity’s Jim Tsagalis, facilitated the lease to Omega. Read more on COMMO - https://lnkd.in/gcASSqG4 Ray White Commercial RWC WA Lease Equity Jim Tsagalis Luke Pavlos Cassandra Glover James Linacre Nina Clarke Vanessa Rader Leteicha Wilson Tim Snell Bridgette Collis Brett Wilkins Stephen Harrison Peter Vines Tom Barr Paul Anderson Carey Smith Alex Tilbury Georgina Tannock-Jones Ben Jones Steven Shang Daniel McGrath Mark Whiteman #omega #WAretailmarket #RWC #retailleased #perthretailforlease #luxuryretailrealestate #retailleasing #perthcbd #luxuryretail

This is what happens when a company understands the value of marketing. Someone had to pitch this idea and then somebody else had to run with it. A smart move by some visionary marketers, in a very competitive landscape. The difference in cost between regular scaffolding and this installation must be staggering. I’ll bet you the return on the investment is as well.

Okay, as a business and marketing student, I have to say—this Louis Vuitton stunt is chef’s kiss marketing genius! Who knew scaffolding could be this glamorous? Turning a construction site into a 15-story stack of luxury trunks? That’s not just thinking outside the box—that’s turning the box into the main event! I love how they’ve turned a potential eyesore into a must-see attraction that’s blowing up on TikTok and Instagram. It’s like Louis Vuitton said, ‘Why put up a boring “Pardon Our Dust” sign when we can build something that stops everyone in their tracks?’ Tourists, influencers, and even curious locals are flocking to see it—it’s become the photo-op of the season. And let’s talk about the detail—chrome-plated corners, laser-cut locks, and a 40-foot-long handle? That’s the kind of extra I aspire to be. Plus, it’s such a clever way to keep their brand front and center during the holiday season while teasing the new flagship store. This isn’t just marketing; it’s a full-blown moment. Take notes, people—this is how you turn a construction project into a social media sensation. Bravo, LV. Bravo. #LuxuryBranding #ExperientialMarketing #LouisVuitton #MarketingGoals

Target VS Louis Vuitton Are you a Target real estate agent or do you embody the Louis Vuitton standard? Let’s take a quick self-assessment: Reflect on your approach to client service, attention to detail, and the overall service you provide. 1. Do you offer accessibility, practicality, and a broad appeal like Target? 2. Do you deliver exclusivity, meticulous craftsmanship, and luxury experience like Louis Vuitton? Understanding your image is key to aligning with your target market. Both are great brands, however, if you want to be a luxury agent, you want to follow the luxury brand lead. Share below which one you are currently in and why you believe that. #luxurystyle #luxurybranding #luxuryimage #styleguidesociety #aftonporter #styletips #luxuryagent

The Luxury Resale Value Hierarchy 📈 Hermès & Goyard resale value is >than retail price Resale value reflects the quality and demand of both products and brands, with Hermès clearly standing out in the luxury space.

🎨 How incredible is this? A stunning example of how large-format building wraps can create bold, unforgettable branding moments 🚀 At Sunbaba, we produce building wraps too—perhaps a bit more modest in scale, but no less impactful when it comes to delivering professional, eye-catching branding for your project or event. Whether it’s a building under renovation or a creative event backdrop, we’ve got you covered 😎 Get in touch to chat about how we can elevate your next branding opportunity. #BuildingWraps #EventBranding #LargeFormatPrinting #Sunbaba #BrandVisibility #CreativeMarketing

When someone mentions OOH do you think of billboards and messaging on the side of bus stops? Or do you think of showstoppers like this new piece from Louis Vuitton? Looking at this I'm reminded of two things: 1) OOH can be a great tool when it's complemented by other components of an integrated campaign. Cue the PR & social elements! 2) Creativity in any channel can elevate a brand’s presence when executed and aligned properly. And no, this isn't just for B2C; it's just as important for B2B to get - and keep - your buyer's attention. Kudos to this team for thinking outside the box (I couldn't help myself!)

Resale value reflects the quality and demand of both products and brands, with Hermès clearly standing out in the luxury space. The luxury resale hierarchy: