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🔍 Want to learn more about harnessing the potential of CTV for your advertising strategy? Check out Nielsen's on-demand webinar, "CTV Strategies: What Media Buyers Need to Know." Gain valuable insights and actionable strategies: 📈 Overcoming CTV’s measurement and attribution challenges 💡 Balancing quality and scale with CTV inventory 📺 Capitalizing on the converging media landscape  Watch now: https://bit.ly/43prNiA. Gracenote #CTV #TV #OTT #streaming #streamingmedia #advertising #marketing

FAST is a mandatory upgrade for linear TV broadcasters! Every linear broadcaster must embrace FAST distribution as a mandatory upgrade in today's digital age. The shift towards FAST distribution is not just a trend but a strategic imperative for broadcasters looking to remain relevant, reach wider audiences, and thrive in a rapidly evolving media landscape. By leveraging data analytics and audience insights, broadcasters can deliver more relevant and engaging ads to viewers, leading to higher ad revenue and better monetization opportunities compared to traditional linear advertising models. #FAST #FreeStreaming #AdSupportedTV #LinearTV #Broadcasters #TraditionalTV #CTV #OTT #TVIndustry #DigitalBroadcasting

Today, Estrella MediaCo introduced ‘Authentically Latino, Inherently American’ content and digital audience data at 2024 IAB Newfronts. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity. Estrella will program three new Curiosity content channels in Spanish, which will launch first on Samsung TV Plus: Curiosity Español, Curiosity Animales and Curiosity Motores. Hallmark Channel content in Spanish-language to launch cross-platform on EstrellaTV App and EstrellaTV linear channels. The presentation was made by Steve Mandala, Chief Revenue and Local Media Officer, and René Santaella, Chief Digital and Streaming Officer. EstrellaTV’s anchor and host, Nour Milla, presented audience insights. Sharing a photo from the panel: Photo from Left to Right: René Santaella, Chief Digital and Streaming Officer, Estrella MediaCo; Nour Milla Anchor and Host, Estrella MediaCo; and Steve Mandala, Chief Revenue and Local Media Officer, Estrella MediaCo. #digital #hispanicmarketing #hispanic #content #advertising #IABNewfronts #EstrellaMediaCo

Ever feel lost in a sea of acronyms like OOH, DOOH, CTV, SEM, OTT? 🤯 You're not alone! Navigating the advertising landscape can be confusing, but our team of media professionals at Verde Outdoor is here to help. We specialize in: 📍 OOH (Out-Of-Home) - Captivating billboard campaigns that drive results. 📺 CTV (Connected TV) - Reaching audiences on their favorite streaming platforms. 🔍 SEM (Search Engine Marketing) - Boosting your visibility on search engines. 📱 OTT (Over-The-Top) - Engaging viewers beyond traditional TV. Let us guide you through the complexities and create a powerful media strategy tailored to your business. Read more about how our expertise can turn those acronyms into actions that deliver real results: https://lnkd.in/g-jy-F4c

When you work with us as a partner, we deliver the impressions you need from a TV ad campaign, and you keep your fee. Advanced TV solutions from Centriply always find your priority audiences and drive results. You benefit from our integrated approach to your media goals. Your customers aren't only on one screen, you shouldn't be either. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

When you work with us as a partner, we deliver the impressions you need from a TV ad campaign, and you keep your fee. Advanced TV solutions from Centriply always find your priority audiences and drive results. You benefit from our integrated approach to your media goals. Your customers aren't only on one screen, you shouldn't be either. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

In Cynopsis’ Special Report, “Beyond Precision Reach: Locality's Path to Streamlining Local Advertising,” penned by E.B. Moss, Locality’s President of Streaming, Keith Kazerman, and President of Broadcast, Ann Pero Hailer, shared how Locality Reach+, the all-in-one convergent video ad solution, is revolutionizing local advertising by seamlessly integrating broadcast and streaming—in one buy. “We’re simplifying how brands connect locally. With one streamlined solution, we remove the complexity, making it easier for brands to engage audiences meaningfully,” – Keith Kazerman This approach empowers advertisers to maximize both platforms for optimal audience reach. “What sets Locality apart is customization. No two campaigns are alike—we tailor every solution to fit regional, seasonal, and demographic needs,” – Ann Hailer Discover how Locality is reshaping local advertising for today’s media landscape. >> https://bit.ly/4eiDc8u #WeAreLocality #LocalAdvertising #Broadcast #Streaming #AdvertisingSolutions #DigitalMarketing #AdTech #VideoAdvertising #Cynopsis #SpecialReport #ReachPlus #BroadcastTV #StreamingTV #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

Netflix is launching innovative ad-supported plans, offering unique opportunities for brands to connect with a vast global audience. This is BIG news. Plans include interactive QR code ads and binge ads, where viewers enjoy an ad-free episode after three consecutive episodes. The "Standard with ads" plan is priced at $6.99/month, providing Full HD streaming on two devices. This shift not only boosts accessibility but also enhances targeted marketing strategies. Are you ready to leverage Netflix’s vast reach for your brand? #NetflixAds #DigitalMarketing #AdvertisingInnovation #BrandEngagement #MarketingTrends #AdTech #ProgrammaticAdvertising #TheTradeDesk

🇺🇸 US agencies and marketers moved their ad budgets from traditional TV to Connected TV. What's more, the CTV market is growing fast - this year the US CTV market will grow almost 19% 📈 📺 Reach your CTV target audience with our data. Choose from over 180 segments. Contact us and let's talk about our taxonomy: [email protected] #CTV #audiencedata #advertising #datataxonomy

When you work with us as a partner, we deliver the impressions you need from a TV ad campaign, and you keep your fee. Advanced TV solutions from Centriply always find your priority audiences and drive results. You benefit from our integrated approach to your media goals. Your customers aren't only on one screen, you shouldn't be either. #ConvergentTV #PerformanceTV #wefindyouraudiences #TV #advancedTV #linearTV #CTV #omniscreen #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement