Saaz Digital’s Post

We often get asked whether Google Ads or SEO is better for lead generation.   While both have their strengths, Google Ads stands out for generating leads through targeted advertising, whereas SEO is a strategic approach that supports your long-term performance. If you’re a small business owner in Australia looking to make Google Ads work for you, we’ve got you covered. Our beginner’s guide to Google Ads explains the basics and shows how it can help you reach local customers, increase visibility, and stay within budget. Learn more: https://bit.ly/3O3oaIv

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I think our approach to lead generation is quite rare in agency world... I've recently read a benchmark report that says for agencies, the most popular lead generation strategies are referrals, networking and LinkedIn. In the report, it went on to say that the LEAST popular is PPC and content marketing. The latter, along with SEO, are our MOST POPULAR at Trio! I mean I guess you'd expect that since that's what we do, but isn't that the whole point? If we weren't able to practice what we preach, we wouldn't be very good at what we do. So whilst we do get quite a few leads from referrals and networking, we get far more through our digital marketing channels. We're currently averaging 8-10 leads a week through PPC and SEO, with a nice uplift since our new website launched (which was what we expected). So are we missing a trick, or is everyone else? Let me know what your most effective lead generation channels are below! Also, you're welcome to reach out if you think you might need some help with PPC, SEO or content marketing. #leadgeneration #ppc #seo

What forms of Lead Generation you can do with Google's Search Engine 🔍 SEO: Boosts organic traffic and enhances website visibility over the long term without upfront costs. 💡 Google Ads: Offers immediate visibility through paid campaigns, ideal for targeted traffic with short-term goals. 📍 Local Service Ads (LSAs): Provides prominent placement for local businesses, perfect for attracting high-intent customers, with a pay-per-lead model.

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