Saatchi & Saatchi India’s Post

Havas Creative Network has named Tanisha Sharma as Executive Vice President. With nearly two decades of experience, Sharma has held leadership roles at FCB India, Dentsu Impact, and Royal Enfield, shaping brand strategy and global marketing. A seasoned advertising professional, she brings a wealth of expertise to her new role. Read the full story with the link in Comments. #Advertising #Marketing #IndustryUpdates

Say what you want and you'll get it  Most of us don't know what we want and hence don't get it. But once we know .. it's game on 😃.  I love M & C Saatchi's new worldwide chiefs stance "life is "too complicated, for us, for clients, and for end customers", adding that "make things simple and you will cut through".I think it's gonna work and M&C Saatchi will be "back in the high life" just like Steve Winwood very very soon😃. Buoyed by Qassab'a missal "GET SHIT DONE - I wrote an article around it this morning - take a look and let me know what you think cheers paddy 😃Zaid Al Qassab, M&C Saatchi;s new worldwide chief, has a simple action orientated idea "just get F ng shit done!". It's an idea whose language may seem a bit offensive. However, the truth about us humans is we are all , without exception, lazy. So, whenever an idea is good (an idea is good when it asks us to perform an action, get off our butts), we find it offensive. I didn't like the idea when I first heard it - because I am intelligent, and therefore, by fundamental flaw, or design, I am lazy. But it grew on me and I realised I was becoming a victim of ANALYSIS PARALYSIS and needed an action orientated proposition such as "just get 'f' ng shit done" to move me to the next level! https://lnkd.in/gQTEbMJk

This creative ad from Saatchi & Saatchi, Israel, in collaboration with James Allen Rings, highlights the importance of picking the perfect engagement ring for that special moment. The commercial follows a man proposing to his girlfriend, but the message goes deeper. It shows how the ring becomes a cherished symbol that the woman proudly shares with her friends, family, and everyone around her—making where you buy the ring just as important as the proposal itself.   James Allen’s campaign beautifully emphasizes that the right ring isn't just a piece of jewelry—it's a story, a moment, and a symbol of love, which is why buying it from a trusted jeweler matters.   Why this campaign stands out:   Emotional connection: It taps into the excitement and sentiment of proposals and how the ring becomes a lasting symbol.   Relatability: The idea of showing off the engagement ring resonates with anyone who’s experienced or witnessed a proposal.   Brand awareness: It positions James Allen as the go-to choice for an unforgettable engagement moment.   This campaign is a perfect example of how brands can tie emotional storytelling with product importance. #CreativeAdvertising #EmotionalBranding #JewelryMarketing #ProposalGoals #EngagementRing #JamesAllenRings #MarketingStrategy #ConsumerConnection #AdCampaign #SaatchiAndSaatchi #BrandStorytelling #EmotionalConnection #AdvertisingExcellence

Have you ever wondered why some brands fails to deliver on the expectations of the consumers? How often this happens and what the impact it has? Check out our Experience Gap report from M&C Saatchi Consulting, the world’s largest brand experience study examining how well brands fulfill their promises across the entire customer journey and the real costs of each broken commitment. Download now 👉 https://lnkd.in/ethngHXh #mcsaatchi #experience #brands

Our culture is the glue that drives us to create iconic work and deliver our People Promise. With the following behaviors, we aim to deepen connections and celebrate our differences with open ears and bigger hearts. Lead with Love: "We lift each other up" Empathy and generosity create the next generation of icons. Be Brave: "We create beyond barriers" Creativity, safe spaces, curiosity, and courage help us see opportunities in ambiguity. Listen First: "We listen first. We raise every voice." Listening and understanding empower every voice and idea. Make it Happen: "We go all in. For all." With initiative, tenacity, and agility, we make it real. Together, magic happens. #interbrand #interbrandindia #iconicmoves #branding #marketing #advertising #lifeatinterbrand #peoplepromise Ashish Mishra Ameya Kapnadak Utpal Barve Sachin Mistry Eesha A. Mayur Gawkar Rahul Bansal Nikita Sharma Isnigdha Chaturvedi Sanjay Kasturi Dielle Dsa Sahil Mithaiwala Tanmayi Kamat Vedang Shidhore Neeti Nayak Shozab .

Saatchi seem to have delivered this Christmas. Saatchi & Saatchi have taken the baton from Adam & Eve/DDB, and the result is, well, delightfully watchable. With "Sweet Suspicion: A Waitrose Mystery," Saatchi have gone all in, turning the holiday campaign into a bit of a festive whodunit – and it works a treat. The casting is razor-sharp. Leading the charge, we’ve got Succession’s (or Spook’s for the oldies) Matthew Macfadyen playing the sleuth with a straight face that’s almost too good for this. Then there’s Joe Wilkinson, the “dubious uncle” we all recognize, bringing his signature scruffy charm to the mix. Rakhee Thakrar is a stroke of genius too, adding a layer of warmth and quiet humor that holds it all together. The cast feels both hilariously misfit and right at home for a Waitrose Christmas ad – familiar faces, but not so familiar you’re left questioning why they’re there. Of course, there’s the smart choice of tapping into that ‘90s nostalgia with a storyline that’s more mini-series than standalone. It harks back to the days of Renault’s "Papa and Nicole" and Nescafé’s Gold Blend couple, pulling us in to see what unfolds next. It’s classic storytelling, yet refreshingly unafraid to lean into a bit of quirky fun. The Christmas ad has turned into a campaign we look forward to – and with Saatchi behind the reins, this one’s got the goods to stick in viewers’ minds well beyond December. Incredible work. #waitrose #saatchi #christmasAds #Advertising #celebrity #casting #talent

John Lewis & Partners has brought back their iconic 'Never Knowingly Undersold' price promise, and based on our latest stats, this could be a game-changer for the upcoming Christmas shopping season 🎅. Here's what you need to know 👇 ❤️ In today’s competitive retail landscape, loyalty matters more than ever. 26% of British consumers said they feel more loyal to retailers offering a price match, and 43% mentioned it could sway them, even if it’s not the deciding factor. 🎁 With 19% already saying John Lewis' price promise has made them more likely to choose the iconic retailer over competitors, especially for high-value purchases like electricals, the shop floor is set for a busy Christmas at John Lewis. ✨  The return of the price promise isn’t just about deals—it’s about how shoppers perceive the brand. Now, two-thirds of Brits view John Lewis as the perfect blend of value and luxury, making it an attractive option for those wanting high-quality gifts without the hefty price tag. We can't wait to see how John Lewis & Partners shakes up this festive season with their price promise back in action. 👀🎄

In 2015, Ariel launched its #ShareTheLoad campaign, in which it reimagined its role as a household name by asking, 'Is laundry only a woman’s job?'. For 2023, the brand shifted its focus, looking at the potential consequences of not sharing the load. BBDO India and Ransom Films led the work and was one of only four White Pencil winners at D&AD Awards 2024, this one being in the Sustained Impact category. Harsh Kapadia, CCO at MRM New York, explains why the Sustained Impact jury was moved by the work: “In a world where our past has been marred with gender stereotypes and responsibilities, they very cleanly, very respectfully found a solution or found a way where households could actually talk about sharing their own load and sharing their responsibilities ... they were still able to strike a nerve that everyone's probably thought of.” There’s more to explore in Sustained Impact: a new D&AD Awards category focusing on campaigns, designs and initiatives that have pushed original ideas forward by generating increased behavioural, environmental, social or policy change over time. See the inaugural year's winning work here: https://bit.ly/4bDDgOd #dandad #sharetheload #ariel #sustainedimpact #socialimpact #socialchange #genderequality #creativeexcellence

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗕𝗥𝗨𝗡𝗢 𝗕𝗘𝗥𝗧𝗘𝗟𝗟𝗜 To conclude this series of videos on creativity in luxury communication, Bruno Bertelli, Global Chief Creative Officer at Publicis Worldwide, shares his perspective on what sets luxury brand communication apart. He tells us about the Bottega for Bottegas campaign, which won a Silver Lion this year at the Cannes Lions International Festival of Creativity and what it celebrates. Finally, he explains the qualities that young creatives need to work in the luxury industry. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis #BottegaVeneta

Ben Russell is Senior Strategy Director for Vivi, Jack Morton's our agency’s culture marketing practice. Ben brings with him 13+ years of strategic work transforming brands through human behavior, culture, and curiosity. He has developed impactful strategies and integrated marketing plans for renowned brands such as Diageo, P&G, Citizen Watch, Red Bull, and Circle K. Why is Ben’s voice with Vivi? “As marketing professionals, we have the opportunity to create spaces, content and opportunities that reflect the lived experiences of people who look like us,” shares Ben. “We know there is more power in how people are represented, than just in representation itself. Being a part of Vivi is the first time in my career that I am able to give voice to people who want it the most, and work with people who look like me and share the same ambitions for communities of color.” Check out how we’re embracing the intersectional future through culture-forward, brand experiences at heyvivi.com. #VoicesofVivi #TeamVivi #VivibyJackMorton #BrandExperience #Events #Community #Culture #identity #advertisingagency, #culturemarketing #multiculturalmarketing #talent #experiential