Huge congratulations to Diwesh Dishu, Associate Creative Director at Saatchi & Saatchi India, for being featured in the prestigious #IMPACT '30 Under 30' list for 2024! This recognition is a testament to Diwesh’s exceptional creativity, dedication, and the inspiring work he brings to every project. Here’s to many more milestones ahead! Paritosh Srivastava Snehasis Bose Kartik Smetacek Rohit Malkani Ekta Relan Atin Wahal Prachi Bali Samir Shanbhag Debarjyo Nandi Hindol Hindol Purkayastha Roshni Kavina Ameya Joshi Girish Joshi Tejal Shastri Mayur Shetty Publicis Groupe India Saatchi Propagate IMPACT Weekly Magazine #Impact30Under30
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🎉 Celebrating 2 Years at dentsu! 🎉 Today marks two years since I joined dentsu, and what a journey it’s been! Reflecting on the growth, challenges, and wins along the way, I’m filled with gratitude for the opportunities that have come my way. ✨ Key Lessons: Collaboration is Power: Working across teams and disciplines has shown me the true value of collaborative thinking. The best ideas often come from diverse perspectives. Adaptability is Key: The marketing world is dynamic, and dentsu has taught me the importance of staying flexible and ready to pivot. Client-Centric Approach: Every campaign begins and ends with understanding the client’s needs. It’s a skill that I’ll continue to build and carry forward. 🚀 Wins Along the Way: From executing high-impact campaigns to seeing my strategies drive measurable results, each project has been a step forward. Whether it's been bringing unique concepts to life or fostering strong client relationships, I’m proud of what I’ve achieved with the dentsu team. 🌟 Overcoming Challenges: Navigating tight deadlines and adapting to an ever-evolving industry has kept me on my toes. But each challenge has pushed me to think creatively and strategically—traits that dentsu embodies and encourages every day. Thank you to everyone at dentsu who’s been part of this journey. Here’s to more growth, innovation, and success in the years to come! 🚀 #WorkAnniversary #Growth #Marketing #dentsu
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💡 Reflecting on My Time at Dentsu Creative 💡 As I wrap up my two-year journey at Dentsu Creative, I’m filled with gratitude for the experience and skills I've gained. I've had the privilege of witnessing the work of multiple creative people, from writers to designers. Key takeaways from my time at DC: • The Craft of Writing: I've developed my writing skills, understanding how to tailor content to different audiences and have become more confident. • Project Management: Balancing multiple projects while meeting tight deadlines has improved my multitasking and time-management abilities. • Team Collaboration: I’ve learned the value of cross-functional teamwork to bring ideas to life. • Adaptability and Innovation: Staying updated on trends has been key to delivering top-notch content. A huge thank you to the colleagues and mentors who have guided me and helped shape my career. I’m excited to take these skills forward and keep growing. Here’s to new challenges and opportunities ahead! #DentsuCreative #CareerGrowth #CreativeIndustry
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Just watched the latest Titan Eye+ ad by Ogilvy and couldn't help but admire the brilliance behind it! 🎯 This ad is a masterclass in understanding the practical aspects of a User Journey Map. It captures every moment of confusion, curiosity, and delight. Kudos to Ogilvy and Titan Eye+ for bringing the UX framework to life in such an engaging and relatable way. If you haven't seen it yet, I highly recommend checking it out! #TitanEyePlus #UserJourney #Ogilvy #UserExperience #AdvertisingDoneRight
OGILVY BANGALORE - TITAN EYEPLUS (WORLD SIGHT DAY) - 'EYE TEST MENU' CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak CCO, South: puneet kapoor ECD: Kishore Mohandas Creative Team: R Karthik, agastya manmohan, Prem Thyagarajan, Kanickaraj S Executive Chairperson, India: Hephzibah Pathak CEO, India: Rajesh VR CSO, India: Prem Narayan President and Office Head, South: Tithi Ghosh Account Management Team: Priyank Vaghela , AYUSHI HALDAR, Sahana Y CSO, South: Easo John Brand Strategy Team: Saurabh KV Kamalakaran, Ashwin Rasquinha Head, Experiential Marketing and Branded Content: Krishnakant Mishra Experience and Activation Team: Kishor Manjrekar, Jay Thacker Team Titan Eyeplus: https://lnkd.in/dgyd-VXQ Production House: Absolute Productions Director: Amit Kumar Mishr Executive Producer: Prafull Sharma Producer: Zahoor Qadir Music Director: Dub Sharma Activation Partner: Timeslider Pvt. Ltd. #OgilvyBangalore #OgilvyIndia #TitanEyeplus #TataGroup #WorldSightDay2024 #EyeTestMenu
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Titan Eye plus as a brand recognizing the importance of many overlooked essential factors has been a success. While many are now implementing creative strategy campaigns and extending beyond store space, it's crucial to recognize the importance of doing so. The seamless integration of eye test letters into the ordering menu is a creative touch. The emphasis on the importance of regular eye checks for drivers and delivery personnel is particularly noteworthy and aligns well with the product. The brand visually resonates with the target audience through its color scheme and font style. The logo is memorable and effectively appeals to the target audience. Overall, I feel the campaign is checking all boxes in terms of Advertising, Experiential Marketing, Public service campaign. #oglivy #oglivybanglore #EyeTestinghashtag #Drivershashtag #RoadSafety #BrandActivation #MarketingwithImpact
OGILVY BANGALORE - TITAN EYEPLUS (WORLD SIGHT DAY) - 'EYE TEST MENU' CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak CCO, South: puneet kapoor ECD: Kishore Mohandas Creative Team: R Karthik, agastya manmohan, Prem Thyagarajan, Kanickaraj S Executive Chairperson, India: Hephzibah Pathak CEO, India: Rajesh VR CSO, India: Prem Narayan President and Office Head, South: Tithi Ghosh Account Management Team: Priyank Vaghela , AYUSHI HALDAR, Sahana Y CSO, South: Easo John Brand Strategy Team: Saurabh KV Kamalakaran, Ashwin Rasquinha Head, Experiential Marketing and Branded Content: Krishnakant Mishra Experience and Activation Team: Kishor Manjrekar, Jay Thacker Team Titan Eyeplus: https://lnkd.in/dgyd-VXQ Production House: Absolute Productions Director: Amit Kumar Mishr Executive Producer: Prafull Sharma Producer: Zahoor Qadir Music Director: Dub Sharma Activation Partner: Timeslider Pvt. Ltd. #OgilvyBangalore #OgilvyIndia #TitanEyeplus #TataGroup #WorldSightDay2024 #EyeTestMenu
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How do you engage a customer segment that doesn’t yet recognize their need for the solution your brand provides? Beautiful campaign by Titan EyePlus, which effectively reaches truckers in India. This must have involved deep ethnography, diving into the lives of these truckers to truly understand the pains and gains of these long-haul truck drivers.
OGILVY BANGALORE - TITAN EYEPLUS (WORLD SIGHT DAY) - 'EYE TEST MENU' CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak CCO, South: puneet kapoor ECD: Kishore Mohandas Creative Team: R Karthik, agastya manmohan, Prem Thyagarajan, Kanickaraj S Executive Chairperson, India: Hephzibah Pathak CEO, India: Rajesh VR CSO, India: Prem Narayan President and Office Head, South: Tithi Ghosh Account Management Team: Priyank Vaghela , AYUSHI HALDAR, Sahana Y CSO, South: Easo John Brand Strategy Team: Saurabh KV Kamalakaran, Ashwin Rasquinha Head, Experiential Marketing and Branded Content: Krishnakant Mishra Experience and Activation Team: Kishor Manjrekar, Jay Thacker Team Titan Eyeplus: https://lnkd.in/dgyd-VXQ Production House: Absolute Productions Director: Amit Kumar Mishr Executive Producer: Prafull Sharma Producer: Zahoor Qadir Music Director: Dub Sharma Activation Partner: Timeslider Pvt. Ltd. #OgilvyBangalore #OgilvyIndia #TitanEyeplus #TataGroup #WorldSightDay2024 #EyeTestMenu
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I recently had the privilege of delivering a session on creating effective social media content and integrating it with Publicis Sapient objectives, and it's been a truly reflective experience for me. 🌸 It's incredible how what started as my passion for content creation and majorly because I wanted people to focus on little joys in life amidst our chaotic lives, both professionally and personally, has come full circle. 🌻 Sharing insights on social media content creation wasn't just about the tips and tricks; it was about sharing a piece of myself, my journey, and what I've learned along the way. It's about being authentic and genuinely finding your true passion and working towards it. 🌟 As I stood there, sharing my experiences and knowledge, I couldn't help but feel a sense of confidence in what I was saying. Because it wasn't just theory; it was real-life experiences, failures, and successes that I was sharing with my colleagues. 🪄 Being able to connect with each one of you, to see the spark of inspiration in your eyes, and to know that I've contributed even a tiny bit to your journey, fills my heart with immense joy. 💗 Thank you, Gayatri Hazarika & Rebecca Heins for giving me this opportunity to share, to learn, and to THRIVE together. And of course my lovely peers Dr. Richa Mohan and Nitika Garg (she/her) for all your support! 🤗❤️ Sharing a glimpse of a quote that I live by and included in my session yesterday! 🌟 #ThriveAtPS Here's to many more moments of reflection, growth, and learnings! 🚀🚀 #ContentCreation #SocialMedia
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"What has always remained constant, no matter the medium, is the ability to trigger emotions through content. Digital creators have embraced this, shifting from purely aspirational narratives to relatable stories that resonate with everyday experiences. In today’s world, it's no longer just about having the perfect product—it's about adding the right emotional layers that create a connection with the audience. When your content strikes a chord emotionally, it has the power to turn simple products into meaningful experiences, fostering deeper relationships and lasting loyalty." Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Limited at the 7th Edition of ET Now Iconic Brands of India 2024! #IconicForAReason #ETNowIconicBrands #ETNOWIBI2024 #IconicBrandsOfIndia #Innovation #Sustainability #IndustryLeaders #BeIconic
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Very good initiative and thought.
OGILVY BANGALORE - TITAN EYEPLUS (WORLD SIGHT DAY) - 'EYE TEST MENU' CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak CCO, South: puneet kapoor ECD: Kishore Mohandas Creative Team: R Karthik, agastya manmohan, Prem Thyagarajan, Kanickaraj S Executive Chairperson, India: Hephzibah Pathak CEO, India: Rajesh VR CSO, India: Prem Narayan President and Office Head, South: Tithi Ghosh Account Management Team: Priyank Vaghela , AYUSHI HALDAR, Sahana Y CSO, South: Easo John Brand Strategy Team: Saurabh KV Kamalakaran, Ashwin Rasquinha Head, Experiential Marketing and Branded Content: Krishnakant Mishra Experience and Activation Team: Kishor Manjrekar, Jay Thacker Team Titan Eyeplus: https://lnkd.in/dgyd-VXQ Production House: Absolute Productions Director: Amit Kumar Mishr Executive Producer: Prafull Sharma Producer: Zahoor Qadir Music Director: Dub Sharma Activation Partner: Timeslider Pvt. Ltd. #OgilvyBangalore #OgilvyIndia #TitanEyeplus #TataGroup #WorldSightDay2024 #EyeTestMenu
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How purpose can create the difference in outcome
OGILVY BANGALORE - TITAN EYEPLUS (WORLD SIGHT DAY) - 'EYE TEST MENU' CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak CCO, South: puneet kapoor ECD: Kishore Mohandas Creative Team: R Karthik, agastya manmohan, Prem Thyagarajan, Kanickaraj S Executive Chairperson, India: Hephzibah Pathak CEO, India: Rajesh VR CSO, India: Prem Narayan President and Office Head, South: Tithi Ghosh Account Management Team: Priyank Vaghela , AYUSHI HALDAR, Sahana Y CSO, South: Easo John Brand Strategy Team: Saurabh KV Kamalakaran, Ashwin Rasquinha Head, Experiential Marketing and Branded Content: Krishnakant Mishra Experience and Activation Team: Kishor Manjrekar, Jay Thacker Team Titan Eyeplus: https://lnkd.in/dgyd-VXQ Production House: Absolute Productions Director: Amit Kumar Mishr Executive Producer: Prafull Sharma Producer: Zahoor Qadir Music Director: Dub Sharma Activation Partner: Timeslider Pvt. Ltd. #OgilvyBangalore #OgilvyIndia #TitanEyeplus #TataGroup #WorldSightDay2024 #EyeTestMenu
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#TitanEye+ exemplifies Peter Drucker’s philosophy that effective marketing hinges on truly understanding the customer. They shed light on the travails of the common truck driver and serves as a compelling case study in effective customer profiling. The campaign characterises genuine empathy, shifting perceptions of truck drivers from stereotypes—like the overworked or reckless drunk driver—to a more compassionate view that recognises many struggle with visual impairments much like a student with bad grades whose real ailment is the possibility of an inability to read the blackboard. The Titan Eye+ campaign shows us that the core of successful marketing lies in prioritising genuine humaneness, treating real people with real needs rather than approaching a market segment as mere prospects. #Ogilivy #Empathy #BreakingSterotypes #HumansingMarketing
OGILVY BANGALORE - TITAN EYEPLUS (WORLD SIGHT DAY) - 'EYE TEST MENU' CCOs, India: Kainaz Karmakar, Harshad Rajadhyaksha, sukesh nayak CCO, South: puneet kapoor ECD: Kishore Mohandas Creative Team: R Karthik, agastya manmohan, Prem Thyagarajan, Kanickaraj S Executive Chairperson, India: Hephzibah Pathak CEO, India: Rajesh VR CSO, India: Prem Narayan President and Office Head, South: Tithi Ghosh Account Management Team: Priyank Vaghela , AYUSHI HALDAR, Sahana Y CSO, South: Easo John Brand Strategy Team: Saurabh KV Kamalakaran, Ashwin Rasquinha Head, Experiential Marketing and Branded Content: Krishnakant Mishra Experience and Activation Team: Kishor Manjrekar, Jay Thacker Team Titan Eyeplus: https://lnkd.in/dgyd-VXQ Production House: Absolute Productions Director: Amit Kumar Mishr Executive Producer: Prafull Sharma Producer: Zahoor Qadir Music Director: Dub Sharma Activation Partner: Timeslider Pvt. Ltd. #OgilvyBangalore #OgilvyIndia #TitanEyeplus #TataGroup #WorldSightDay2024 #EyeTestMenu
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Chief Creative Officer at L&K Saatchi & Saatchi
6dGo Diwesh!!! Super news!