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🚀 Unlock the power of GTM standardization with Sam Jacobs, Sangram Vajre, and 🐶 Jacco van der Kooij at SaaS Metrics Palooza 2024! 🔑 Last year, Sam shared his insights with Ray Rike on the importance of human connection in building lasting relationships: "Content is CAC and relationships are lifetime value. People come to learn something or to discover some kind of insight, but they stay or leave based on the strength of the relationships that they build." This year, Sam, Sangram, and Jacco dive deep into the benefits of GTM standardization in their session: "The Benefit of GTM Standardization" 📈💡 Don't miss this opportunity to learn from three industry leaders and take your GTM strategy to the next level! 🌟 Register now 👉 https://lnkd.in/eGa5_VMi #SaaSMetricsPalooza2024 #GTMStandardization #ContentMarketing #CommunityBuilding

We’re excited to partner with Tidemark on the first-of-its kind Vertical & SMB SaaS Benchmark Report! Congrats to Michael Tan, David Yuan, Andrew Walsh and Courtney Mullin for putting this together. If you are a Vertical SaaS CEO or executive looking for benchmarking data to help make product/strategy decisions, then this report is a must read for you. Just leave a comment "Vertical SaaS" in this post, and I'll share the link to the full report in your DM.

Last week, we unveiled Tidemark’s inaugural Vertical & SMB SaaS Benchmark Report. We surveyed 246 vertical SaaS vendors representing a mix of sectors, ARR ranges, geographies, and funding stages to quantify the Vertical SaaS trends we’ve seen over decades of investing and arm founders and executives with the tools they need to make data-driven decisions. We're pretty excited about what this survey uncovered! You can check out some key survey findings below and dive into the full report here: https://lnkd.in/gViMvG6j

Need help navigating the complexities of your SaaS GTM? On May 8th I'll be joining these great marketing minds: 👉 Maja Voje - Founder at GrowthLab 👉 Emilia Korczynska - Head of Marketing at Userpilot 👉 Samantha Ali - Growth Marketer at Usersnap We'll be dissecting GTM myths and reveal the core truths that drive success. 🗓️ Wed, May 8th ⏰ 3:00 PM London-time / 4:00 PM CET Register here: https://lnkd.in/demTpQF2 #Marketing #GTM #SaaS

Knock knock? Who's there? - It's Spendflo at The Montgomery Summit! Catch Siddharth Sridharan's presentation at 2PM - a deep dive into the cracks in the status quo of SaaS procurement and the solution(Spoiler alert: https://www.spendflo.com/) Say 'Hi' to Nivas Ravichandran to discuss all things SaaS, Marketing and innovation in business and technology!

This one hit home, right? 🙃 Let’s make sure you’re the function no one can overlook. How? By soaking up insights from industry leaders (yes, even your competitors), sharpening an ever-growing, niche skillset, and gaining the confidence to secure your seat at the decision-making table. That’s not just wishful thinking - that’s the reality SaaS Alliance membership brings to life. And we’re not the only ones saying it. 👇 “Once you find something that works, there’s not really any reason to keep shopping around.” Ready to give your Victoria a run for their money? It's time for SaaS to be understood! Become a member today: https://lnkd.in/d-jz4xXt #SaaS #GrowthStrategy #Innovation

A common question we hear from VSaaS executives is: “If I launch X product, what kind of attach rates can I expect?” Our 2024 Vertical & SMB SaaS Benchmark Report has some answers! The chart below shows median attach rates over time for three selected expansion products. If you’re a founder or operator and would like to see attach rate data for other products, please reach out to us at [email protected]! And, of course, you can learn more in the full report, available here: https://lnkd.in/gViMvG6j

Would you like to bounce some ideas off me and other industry experts concerning effective revenue generation strategies for 2024? I will be sitting on the startup panel at 2 pm CET. Join us! #saas #saasgrowth #roundtablediscussion #revenuegrowth #saleseffectiveness

Ep. 145 - The Death of the MQL: A New Playbook for SaaS CROs. Traditional marketing tactics are losing their edge, with MQLs falling short as costly, outdated signals of real buyer intent. In this week’s episode, we explore tactics for CROs to tackle the “great ignore” with guest Randy Likas, Head of North America Go-to-Market at Nektar.ai, a revenue efficiency platform that unifies customer interaction data and helps you discover new revenue opportunities. Randy discusses how CROs must reevaluate their playbooks and processes, focusing on how to re-engineer strategies and redeploy technology to align with emerging trends in buyer behavior–positioning the CRO role as not just operational but transformational. Key insights you'll gain: ☝ How changing buyer behaviors, like the "great ignore," are reshaping outreach strategies ☝ Why MQLs are losing relevance and how to focus on buying groups instead ☝ How breaking down silos between sales, marketing, and success boosts revenue efficiency https://lnkd.in/gQgdxqhB

Being in sales, I often get asked for #references on many sales deals. A reference conversation gives the prospect the ability to talk to someone not in sales, get an inside look at the product and support of our organization. After a reference conversation the customer "usually" makes a decision to move forward or not. This checks the reference box! We will discuss: *Service Pro - Product *Customer Success & Service - Support *ROI & ROT - Value *Process & Communication - Partnership Hearing from Tarrell Graham & Shannon Ruffing will give anyone who attends a first person account of their service transformation with MSI Data. Join us, hear from them, laugh at me, and soak up an awesome story with Piedmont Door Solutions! #FieldService #Partnership #FieldServiceSuccess #DoorSolutions