Saar Zacharish’s Post

Breaking News! In 2020, we posted about the Israel Tax Authorities’ groundbreaking recognition of donor-advised funds (DAFs). Since then, Israel's leading DAFs, JGive and Keshet have meaningfully expanded the scope of their activities. Now, the Tax Authority has provided important clarification regarding the donation of appreciated shares that allows both capital gains tax exemption and a 35% tax credit for individuals. You can read more about the benefit of gifting appreciated assets via DAFs in our new post at https://lnkd.in/eMG4rAV6. Kudos to Maya Natan, Keshet Donor-Advised Fund, and רשות המסים בישראל Israel Tax Authority, for their work promoting philanthropy during these crucial times for Israeli society.

Professor Daniel Kahneman has taught me a very valuable lesson: There are 4 types of spenders: 💰 People spending their own money on themselves - will get what they want the most, for the least money possible. 💰 People spending other people's money on themselves - will get what they want the most, regardless of the cost. 💰 People spending their own money on other people - will get what is easiest for them, for the least money possible. 💰 People spending other people's money on other people - will get what is easiest for them, regardless of the cost. In order to make sure people will get what is best, for the least money possible, there has to be a sense of ownership in the purchasing process. Can you think of examples?

The best way to learn is by doing 📊

Exploring new thoughts, could I be a #founder? Every session with #JACAhub teaching me more. But even better, restore some of my #hope for a better tomorrow. The room was buzzing with one the most diverse groups I have been part of, which always helps me be creative and think more clearly about complex issues. Looking forward to the next steps.

Brands inevitably emerge in response to a predominant cultural environment. But never underestimate the reciprocal power of brands to shape and define culture as well. For more on this fascinating topic, give this a listen 👇🏻

Save the Date

A real asset

The Stages of Product Engagement – and What It Feels Like to Reach the Top 🙌  Building a product is one thing; building a relationship with your customers is something else entirely. Over the past few months, FirstRead has seen incredible feedback from users who truly "get it" – they understand the potential of AI to transform the way legal work gets done. But there’s something special about customers who don’t just use your product but actively share it with others. 💡  Take this recent post from one of our customers. It got me thinking about the journey of product engagement:  1️⃣ Awareness: A customer hears about your product for the first time.   2️⃣ Adoption: They try it out and start seeing its value.   3️⃣ Paying Customer: They see enough value to invest in your product, committing to making it part of their workflow.   4️⃣ Advocacy: They give feedback, connect with your team, and begin to see themselves as part of your growth story.   5️⃣ Evangelism: This is the holy grail – a customer who doesn’t just use your product but actively promotes it to others, driven by their own success. This customer reached stage 5. They’ve not only integrated FirstRead into their workflow and become a paying customer but also recommended it widely. For us, seeing this kind of engagement is a reminder of why we do what we do.  And yes, sometimes a small gift (like a great bottle of whiskey 🥃) is the least we can do to say thank you for their ongoing trust and support.  To all our customers: your success fuels ours. We’re building FirstRead to help you work smarter, faster, and more effectively – and when you share your stories, it’s the ultimate validation 🚀  

In recognition of Multiple Sclerosis (MS) Awareness Day, we're proud to present the #ConqueringMS = #כובשתטרשת campaign, a powerful initiative designed to raise awareness of the disease in Israel and empower those living with it. The campaign centers around the personal stories of Dana and Matan, two real people living with MS. Through short videos and additional content, Dana and Matan share their experiences, challenges, and the unique ways they manage their condition and live full, active lives. The campaign's core message is: "Conquering MS is about living with it, not letting it control you." It aims to emphasize that managing MS successfully is possible, even from the comfort of your home, without long waits at clinics. We believe Dana and Matan's stories will inspire many and help them live better lives alongside MS. 🎥 Watch Dana and Matan share their journeys and tips for managing MS: https://lnkd.in/dViT57tR Special thanks to Dana and Matan for their courage and honesty. We're proud to be part of this important campaign Navit Vishky, Ravit Rotstein Ashkenazi, Tal Vardi, Rotem Lishansky, Guy Golan, nava roeh and thank all the partners who helped bring it to life Gitam BBDO, Maayan Dauber, Idan Blum, Oriya Benita, shachar wasserman, David keyak. Novartis #WorldMSDay #MS #MultipleSclerosis #MSAwareness #MSWarrior #ReimaginingNeuroscience