Congratulations to Carlos Alcaraz and Barbora Krejcikova for clinching the Wimbledon 2024 singles titles! 🏆🎾
Incidentally IBM’s analytics had Alcaraz as a 61-39% favourite against Djokovic in the final. IBM has been an integral part of The Championships for 35 years now, underlining a trend of tech giants making massive investments in sports sponsorships since it enables them to become more experiential. 👍
In the early years, IBM's role primarily focused on providing basic IT support for Wimbledon as a tech partner. In 2000, they launched Wimbledon’s official website, offering fans real-time scores, player statistics, and match schedules.
As the decade progressed, the focus shifted towards enhancing the digital experience for fans. In 2012, IBM introduced Slamtracker, revolutionizing tennis with real-time match statistics and predictive analysis. They have developed dedicated software applications designed for 100% accuracy, capturing 2.7 million data points every year. (Fun fact: One of those who interned inputting such real time data from courtside into IBM computers - Henry Patten - won the men’s doubles title this year with Will Jennings!) 🙌🏽✨
In recent years, the partnership has emphasized sustainability. IBM has helped Wimbledon in its efforts to reduce its carbon footprint by optimizing energy usage and streamlining operations using AI.
This year, IBM introduced the "Catch Me Up" feature, enabling users to personalize it by adding their favorite players. This feature includes an analysis of recent performance and likelihood-to-win predictions, extending coverage to lesser-known players, especially those in junior or wheelchair events.
All of this makes the brand, which is no longer into the consumer tech space, and operates only B2B, a great platform to both showcase what its tech can do, and become part of one of the biggest talking points of the sporting calendar. 🎾
#Wimbledon #IBM #TechnologyandSports #AI #SportsSponsorships
Regional Sales Leader chez IBM
4moInnovative! Can’t wait to see how ‘Catch Me Up’ transforms the fan experience at Wimbledon.