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Cognitive Science Meets SEO: Why True Localization Matters: Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.

Cognitive Science Meets SEO: Why True Localization Matters https://ift.tt/wolGcJ2 Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise. via moz (en-US) https://moz.com/blog March 25, 2024

International SEO is more than just hreflang. Connect with global audiences by balancing technical precision, localization, and trust-building. Read more! https://lnkd.in/gJbkyD-j #seo #tech #translation #internationalseo

eCommerce localization is always more than just translating your online store content from one language to another. You must adapt it to your target market's search habits and shopping experience—or several of them, if necessary. Therefore, it is necessary to localize a few elements to resonate with your foreign clients. Let's explore what these elements are. ✅ Language Consider the language specificities for a certain area to ensure that descriptions, reviews, and all information on goods and services sound according to local terminologies, tastes, and even slang. ✅ Domain When you localize, the key domain options to consider are country-code top-level domains, subdomains, subfolders, and their combinations. Select the right structure according to your business goals and resources. ✅ SEO Developing the appropriate SEO strategy based on proper keyword research and adapting the other SEO elements is critical to your store's credibility and visibility. ✅ Understanding and implementing hreflang tags These are HTML attributes that allow search engines to see the geographic target and language of the webpage. Using hreflang tags provides more relevance for search results and helps to avoid duplication. ✅ Images Imagery is another powerful tool to make your audience feel engaged and interested. I usually use AI to find appropriate visuals, and A/B testing to refine them according to local values and customs. ✅ Prices and currencies People are more eager to buy when they see how much they will pay. So adjusting pricing according to local currency is crucial, as is including shipping costs and local taxes in the prices displayed. ✅ Promotions Considering local traditions, holidays, and peak shopping times, you can make your promotions more effective. ✅ Navigation Online navigation habits differ in different cultures. So, it is really important to adapt it to your foreign buyers to make your store feel intuitive. You can use special tools and strategies, including Figma and A/B tests. ✅ Payment methods Their adjustments are essential for a positive customer experience. You are to investigate the most common methods and provide technical flexibility to ensure that payments pass smoothly. ✅ Dates and times This information is also crucial for the customers. It should be clear and visible. Want to know how to make your online store a success on the foreign market? Just contact me! #localization #localizationservices #translation #globalization

Why True Localization Matters

Internationalization is far more than translation. Search users demand better. The intersection of cognitive science and SEO reveals a truth we can't ignore: true localization is key to connecting with global audiences. It's not just about translating content; it's about resonating deeply through local culture, context, and language. Dive in with Myriam Jessier 👇

Why True Localization Matters - Moz https://bit.ly/4aufMe6

Why True Localization Matters - Moz https://bit.ly/4aufMe6

"Go global with your e-commerce! 🌍 Dive into our latest blog on the top 5 game-changing practices for multilingual e-commerce success, including SEO strategies and localization tips. Perfect for brands aiming for international markets. #EcommerceTranslation #GlobalEcommerce #TranslationsinLondon https://bit.ly/3THrIlZ

📊 How do you measure the success of your localization efforts? 👉 If you’re just looking at the number of translated words and the cost, you are not getting the big picture! There’s a more accurate way to analyze ROI. In today’s article, we share the KPIs you should consider to get the most complete view. These include conversion rates, SEO improvement, consistent website traffic, and more! https://lnkd.in/eQjDWkhQ #ROI #SEO #Localization #l10n