RZAIN’s Post

Redefining Engagement: ZBD's Ben Cousens shares the evolving landscape of mobile gaming monetization and user acquisition. In a market demanding innovation, discover why revenue sharing might just be the golden key to unlocking deeper player engagement and skyrocketing profits in 2024. Explore Ben's vision for a future where gamers are rewarded for their play, transforming the industry's approach to incentivized gameplay.

by Revenue: Key Insights 📊💸 The top 10 mobile games by revenue highlight the importance of player engagement, monetization, and diverse gameplay. Let's break down the leaders and what makes them stand out: 1. Honor of Kings ($153M Revenue, 1M DAU) 🏆🇨🇳 Honor of Kings remains a leader with $153 million in revenue. Its robust monetization model and engaging gameplay keep players hooked despite a slight drop in downloads. 2. Royal Match ($124M Revenue, 5.6M DAU) 👑🧩 Royal Match thrives with its addictive match-3 mechanics, appealing to casual gamers with $124 million in revenue and frequent updates that maintain interest. 3. Last War: Survival ($117M Revenue, 1.9M DAU) ⚔️🛡️ Last War: Survival blends resource management with survival elements. Despite a decline in downloads, its strong revenue shows loyal player support. 4. Whiteout Survival ($112M Revenue, 3M DAU) ❄️🏔️ Whiteout Survival grows with $112 million in revenue, attracting players with its strategic cold-environment challenges. 5. Roblox ($104M Revenue, 68M DAU) 🏗️🌍 Roblox generated $104 million in revenue, driven by its player-driven content and massive 68 million daily active users. 6. PUGS MOBILE ($97M Revenue, 4.3M DAU) 🔫🚁 PUGS MOBILE brought in $97 million, combining battle royale excitement with engaging events. 7. Candy Crush Saga ($89M Revenue, 53M DAU) 🍭🌀 Candy Crush Saga earned $89 million, maintaining its popularity with timeless puzzle gameplay. 8. MONOPOLY GO! ($82M Revenue, 2.9M DAU) 🎲🏢 MONOPOLY GO! earned $82 million, combining nostalgic board game elements with digital events. 9. Dungeon & Fighter: Origins ($59M Revenue, 0.3M DAU) 🏯⚔️ Dungeon & Fighter: Origins brought in $59 million, maintaining a niche audience with high spending per user. 10. Coin Master ($52M Revenue, 5.5M DAU) 🎰💰 Coin Master generated $52 million with its blend of slot mechanics and village building. These games showcase the variety of genres and strategies that succeed in mobile gaming. Consistent player engagement, updates, and effective monetization are key to staying at the top. Source: Data taken from AppMagic #MobileGames #RevenueLeaders #GamingInsights #HonorOfKings #RoyalMatch #SurvivalGames #Roblox #CandyCrush #CoinMaster

"The industry has become more complex and competitive, and scaling games today must be collaborative. Some of the most successful games work because they appeal to a variety of user segments. To build games that have broad appeal, it’s essential to team up with growth partners to see what works, and we expect to see more collaborations like this in the coming year." Segmenting seems to have been an oft neglected item for the games that I have worked in the past, and there is clearly value in a system that enables to accurately model and predict audiences that maximize engagement. #gamesindustry #mobilegames #games #gamedesign

🔍 Mobile gaming in 2024 - sample market report generated with MarketMind: "The trend towards hyper-casual games will likely continue, with developers focusing on evolving their gameplay to include more depth and progression to improve retention rates." https://lnkd.in/grijyyjj #marketing #ai #mobilegames

🌍 Ready to take your mobile game beyond familiar borders? Many mobile gaming marketers stay focused on known markets, but untapped growth opportunities lie across the globe. That’s why Moloco is thrilled to release our latest report, Beyond Borders: Mobile Gaming Insights for Global Growth — a deep dive into global data from thousands of mobile gaming apps to reveal where high-value users are located and how targeted acquisition strategies can drive real growth. What’s inside? 📊 Key data on global user acquisition spend and user value across markets and genres 💸 Insights into high-value users, with the top 10% of payers contributing 70-85% of in-app purchase revenue across countries 🌎 Regional breakdowns of acquisition costs, user value, and revenue potential by genre 🔍 Interactive tools to explore insights by country, genre, and operating system for tailored strategies that meet your app’s unique goals Don’t miss out on the hidden potential in emerging markets. This report will give you a fresh perspective on global growth opportunities and help you unlock new paths to success. 👉 Download Beyond Borders today and start expanding your strategy: https://lnkd.in/gwWp8UDY #MobileGaming #UserAcquisition #GlobalGrowth #Moloco #MobileGrowth #MobileMarketing #GamingIndustry #BeyondBorders

🎮🎲 In-app ads have become a cash cow, especially in the mobile gaming explosion of the past 20 years. With 2.66 billion gamers worldwide, games are not just about playing but have turned into social hotspots for advertisers. In 2021, mobile games were set to grab 45% of global gaming revenue, with hyper-casual games making up a hefty 62% of the top 30 by downloads. App developers can make a bank by showing ads (rewarded, banners, playable, or in-app purchases) to users. Revenue varies based on app popularity, user engagement, and ad types. In the gaming realm, the #CPM cost ranges from US$4.00 to US$12.00 – more eyes mean more dollars. 💬 Joining our esteemed professional team at https://lnkd.in/dkXdsA89 opens the door to a comprehensive understanding of ad revenue mechanics and operational dynamics. #inapp #adrevenue #mobile #games #gaming #programmatic #advertising #adtech #dsp #ssp #decenterads #vast

So, Sensor Tower released a report on the mobile gaming market. Here's what's notable: ✏ After the unpredictable and uncontrollable growth during the pandemic (2019-2021), followed by a decline and "hangover" period (2022-2023), the market is bouncing back! ✏ Growth is projected for 2024, and by 2025, we might see levels matching the "insanely" successful 2021, with the growth continuing rather than collapsing like in 2022. ✏ Midcore and hardcore games are still struggling to buy super-targeted audiences, while casual games have adapted better. ✏ The best adaptation was seen in midcore games that abandoned the "pay or leave" principle, such as Whiteout Survival. ✏ There is a clear trend for midcore and hardcore games to appeal to a broader audience and try to monetize it beyond just relying on 3-4-5 whales in a cohort. ✏ 4X strategies remain the most popular and profitable subgenre in strategy games, generating $7 billion from in-app purchases alone in 2023, not counting ad revenue and, most importantly, money through web shops. Also the report doesn't include last hits in 4x like Last War. "4X strategy games remained the highest-grossing sub-genre, with revenue nearing $7 billion in 2023, accounting for 47% of the overall revenue in the genre." ⚡ This report is very encouraging for us, considering we're targeting a broad audience and the blurred line between pure casual and midcore. Thanks to Whiteout Survival for confirming this trend and support from Legend of Mushroom and Top Heroes with Last War. #game #development #mobile #strategy #casual #midcore #hardcore #hypercasual #hybridcasual #4x #crossplatform #growth #market #revenue #trends

5 key Insights from the Mobile Gaming 2024 Report Following industry reports and news can help you:  - spot upcoming trends - notice new patterns in player preferences and marketing strategies - make data-driven decisions Recently, I went through the State of Mobile 2024 report by Data AI. Here are my five key takeaways about Gamedev: 1. Mobile Ad spending reached $362 billion in 2023 - larger than New Zealand's economy. 2. Puzzle and Hypercasual games were key download drivers. 3. Average downloads of past releases surpass volume by new releases, indicating mobile games have a longer life cycle. 4. Social and multiplayer gaming features evolve as consumers seek to stay connected with friends and family. 5. More developers are adopting a hybrid monetization approach, mixing In-App Purchases and In-App Advertising. What mobile gaming trends are YOU seeing? Let's chat. ↓ #MobileGaming #GameDev #Innovation #FutureOfGaming #MarketingStrategy

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