✪ Ryan Slipakoff’s Post

I’m thrilled to share “MedXD: Catalyzing a Medical Omnichannel Mindset via Experience Design.” At Klick, we’re transforming how medical affairs organizations tackle omnichannel engagement, turning barriers like knowledge gaps, resource limitations, and resistance to change into practical, actionable steps. In this piece, Mike Melnick and I explore how Klick’s MedXD™ approach leverages experience design (XD) techniques—such as card sorting, rapid prototyping, and usability testing—to create personalized, efficient, and impactful interactions with healthcare professionals. Our goal is to shift teams from intimidation to motivation to foster a true omnichannel mindset. Read more: https://bit.ly/3yoytmj #ExperienceDesign #MedicalAffairs #Innovation #Healthcare

Check it out! In “MedXD: Catalyzing a Medical Omnichannel Mindset via Experience Design,” Tim Mitchell and I explore ways of overcoming omnichannel engagement barriers within medical affairs organizations through Experience Design (XD). Together, we look at practical XD techniques like card sorting to understand healthcare professionals’ mental models about information organization, rapid prototyping for design iteration, and usability testing for effective design evaluation. These methods turn complex challenges into actionable steps, creating personalized, efficient, and impactful interactions. Check out how MedXD™ can elevate your medical engagement strategies. Read more: https://bit.ly/3yoytmj #ExperienceDesign #MedicalAffairs #Healthcare #Innovation #UserCenteredDesign

Learn the Latest Trends: https://ow.ly/y57A50SNh1B #Brandplanning in pharma can be challenging, but with the right insights, it doesn't have to be. In this POV, Tim Lewis SVP, Strategic Development, and Anna Cojocaru, VP, CX Strategy, dissect five key trends shaping the future of healthcare and the customer experience. Learn how these insights can optimize your brand strategy, enhance patient engagement, and drive market success. #PharmaMarketing #patientengagement #brandstrategy #cx

Medical affairs teams often struggle to integrate omnichannel strategies due to knowledge gaps, commercial biases, and resistance to change. Klick’s MedXD™ approach dismantles these barriers, transforming obstacles into practical, actionable steps. By leveraging experience design (XD) techniques like card sorting, rapid prototyping, and usability testing, medical teams can create personalized, efficient, and impactful interactions with healthcare professionals. See how to take your medical engagement strategies to the next level, with our latest POV: https://bit.ly/3LXHd5I #ExperienceDesign #MedicalAffairs #Innovation #Healthcare  

Simplifying Healthcare: The Key to Effective Patient Care I recently watched a video featuring Saurabh Patel, a leader in Customer Experience and Digital Transformation at IHH Healthcare. He discussed how they are redefining patient care with a focus on patient-centricity and omnichannel marketing. Alongside Guillaume Villard, they explored innovations, apps, that simplified the patient experience and highlighted the strategic use of data to improve care metrics like NPS and CSAT. Here are some takeaways that I liked the most: 📍 Customization and personalization are the future; 📍 All this technology and data, AI, sounds great, but I think it's also important to keep things simple. 📍 Don't try and do too much; deliver a few great things but really do them well. 📍 Don't get carried away with the technology or the data for the sake of it; instead, really focus on a few basic problems you're trying to solve for the patient or consumer. This video is good for healthcare professionals because it dives deep into practical and innovative approaches to patient care. If you're keen to understand how to integrate these strategies better, let's connect and discuss this further! 😉 Link to the video → https://lnkd.in/d-X8SK_f #pharma #NPS #CSAT #customerexperience

Only 1% of Medical Affairs professionals at the 18th Annual ISMPP Meeting used archetypal segmentation. Gary, Chief Transformation Officer, breaks down why this approach is a game-changer, including the benefits of archetypes in creating tailored content and engaging healthcare professionals effectively. Get the full article now: https://bit.ly/48UBdom #AvalereHealth #Omnichannel #MedicalAffairs ISMPP (International Society for Medical Publication Professionals)

🌟 Customer Experience (CX) in Pharma: The Game Changer for 2024 🌟 In today's pharmaceutical landscape, creating a seamless, personalized experience for both patients and healthcare providers (HCPs) has never been more critical. 💊 Here’s why CX is at the forefront of pharma marketing strategies: 🔹 Patient-Centered Journeys: Patients expect more than just medication—they want personalized care, digital health tools, and support systems that guide them through their treatment journeys. 🔹 Omnichannel Engagement: HCPs now demand valuable, consistent information across all touchpoints—whether in person, through virtual interactions, or via digital channels. Delivering a unified experience is key! 🔹 Data-Driven Personalization: Leveraging AI and predictive analytics allows pharma companies to offer tailored experiences that meet the unique needs of every patient and HCP, driving better outcomes and loyalty. 🔹 Virtual Care & Telemedicine: As digital healthcare continues to expand, the ability to provide remote patient support, virtual consultations, and real-time health monitoring is transforming the CX landscape. In the world of pharmaceuticals, CX is no longer a "nice-to-have"—it's a strategic imperative! Companies that focus on creating meaningful, connected experiences will lead the way in enhancing patient outcomes and building trust with HCPs. How is your organization optimizing the customer experience? Let’s discuss the latest trends and best practices! 👇 #PharmaMarketing #CustomerExperience #CX #DigitalHealth #OmnichannelMarketing #PatientEngagement #HealthcareInnovation

📢 📢 Featured Panel Session 📢 📢 Redefining the Omnichannel Patient Experience Right customer, right channel, right content, right time..., right? Many companies try but fail to build an omnichannel experience for every channel and customer. And in pharma, the patient experience is becoming more and more important as expectations rise for experiences though personalized and preferred channels at the choice of the patient. This panel will address unique patient experience integration challenges and strategies, understand different approaches to designing and delivering unique experiences and understanding how to implement this across the organization and brand. It will also identify learnings from other customer-centric industries with regard to customer experience, engagement, and the use of AI to predict what patients need – before they ask. 2024 Pharma CX Marketing Summit (3 weeks from now) 📅 Tuesday October 29, 2024 4:00pm EDT 🏨 Hilton Philadelphia @ Penn's Landing Mark Bard Co-Founder, Managing Partner Digital Health Coalition Michel Q. Former Director, Global Customer Engagement Lead Biogen Joyce Ercolino Archinow Director, Digital Excellence & Customer Experience Harmony Biosciences David Murawski Director, Digital Strategy & Operations Bayer Radiology https://lnkd.in/ei5KPCDY Planning to attend later this month in Philadelphia? 👉 Save 10% on your ticket (including early-bird rate and available 3-for-2 group packs) with code SWOOP10

📢 📢 Featured Panel Session 📢 📢 Redefining the Omnichannel Patient Experience Right customer, right channel, right content, right time..., right? Many companies try but fail to build an omnichannel experience for every channel and customer. And in pharma, the patient experience is becoming more and more important as expectations rise for experiences though personalized and preferred channels at the choice of the patient. This panel will address unique patient experience integration challenges and strategies, understand different approaches to designing and delivering unique experiences and understanding how to implement this across the organization and brand. It will also identify learnings from other customer-centric industries with regard to customer experience, engagement, and the use of AI to predict what patients need – before they ask. 2024 Pharma CX Marketing Summit (3 weeks from now) 📅 Tuesday October 29, 2024 4:00pm EDT 🏨 Hilton Philadelphia @ Penn's Landing Mark Bard Co-Founder, Managing Partner Digital Health Coalition Michel Q. Former Director, Global Customer Engagement Lead Biogen Joyce Ercolino Archinow Director, Digital Excellence & Customer Experience Harmony Biosciences David Murawski Director, Digital Strategy & Operations Bayer Radiology https://lnkd.in/ei5KPCDY Planning to attend later this month in Philadelphia? 👉 Save 10% on your ticket (including early-bird rate and available 3-for-2 group packs) with code SWOOP10

Discover the role of #medicalinformation in meeting HCP preferences: https://ow.ly/T6Jz50T26aR #DYK that nearly 80% of HCPs seek access to accurate, up-to-date medical education content and accredited learning activities over "overwhelming" and "biased" promotional material? This shift is significantly transforming HCP engagement, highlighting the crucial role of Medical Information in #omnichannel strategies, digital channels, automation, #AI and content development.