Ryan Meizinger’s Post

Time for some fun stats pulled from our hot off of the presses MLB Report: - Shohei Ohtani sparks US$4.3m in media value in a single day 🚀 - Total sponsor media value driven by 216 billion social impressions and 133 million total seconds of brand exposure 🤑 - Engelbert Strauss’ new helmet deal saw 30x growth in search interest during the playoffs 🪖 - Nike earns highest sponsor media value from 2024 regular season at US$1.1 billion, followed by State Farm (US$117.7 million), Progressive (US$86 million), Toyota (US$78.3 million) and Bank of America (US$73.8 million) ⚾ Dig into the data here: https://hubs.ly/Q02YKwxY0

⚾️ NEW MLB REPORT JUST DROPPED ⚾️ We analyzed 2,430 games to bring you data on where to find value. Over 130M seconds of brand exposure in the MLB $5.5B in total sponsor media value. But which placements, brands, teams and athletes will have generated the most? Download the report today to find out: https://hubs.ly/Q02YKwxY0 #MLB #Baseball #Sponsorship #SportsMarketing #MLB2024

The MLB postseason is right on the horizon. But how much value awaits? Get clued up, with our 2023 postseason analysis. We looked at last year's total Sponsor Media Value (SMV) by series, teams, placements and brands. We found Championship Series teams to be highly valuable for associated sponsors, and the Championship Series round drove by far the most SMV of all. Find all the data in our full report: https://hubs.la/Q02P-PpD0 How will teams and brands fare this year? Let's work it out together. #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports #MLB #baseball

QSR takes the top advertiser category on CBS NFL broadcasts so far this season. Check out some additional advertiser insights across The NFL on CBS below. As always, let me know if you have any questions or would like to see a complete list of every advertiser by network and sport. #sportsbusiness #sponsorship

Attention affiliate, please inform sports fans that even with the Brazilian Championship halted, there are still opportunities to bet on the sporting world. The NBA conference finals begin and the duel promises to stop the orange ball planet. This is just Game 1 and all eyes are already on the Arena. In addition, there are the return games of the Copa do Brasil and, of course, the meeting of machines, Formula 1 which always offers great chances, especially at the Monaco GP. And, for those who want to explore a different market, there is the famous American baseball. Share the tips with your players. #SuperAfiliados #OnlineBetting #SportsBetting

Spring Training is not just about baseball; it's about connecting brands with fans. 🤝💖 #ConnectingBrands #FanLove #socialmedia #marketing #branding #dakdan #sportsadvertising #sponsorship #MiLB #MLB

The NHL is back next week. So how do on-player assets perform for sponsors in the league? We crunched the numbers for you, with a particular focus on Jersey Patches. The results might surprise you... You can read the full report here: https://hubs.la/Q02RQ4fr0 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports #nhl

Interesting argument. I remain firm in my stance that the solution is to implement subscription-based models that are reasonably priced like the ones that are in place via DAZN and ESPN+, but also look to additional sources of revenue like advertising and sponsorships, which all can be used to effectively replace the pay-per-view model while making it more reasonable for consumers without pricing people out. Every major sports league makes significant revenues from advertising and sponsorships, there is no reason why Boxing, MMA, and other sports that do not necessarily use advertising/sponsorships as a way to gain revenue, can't. Prior to COVID-19, DAZN was succeeding in their no pay-per-view marketing and it would be successful again, the excuse of market changes caused by the epidemic is now not viable years on from the point where there were lockdowns and just about every network in every sport were looking for ways to recoup what was lost. Things need to change and there is no way really around it for those that were/are hold outs. #Boxing #NoMorePPV https://lnkd.in/eB8VHrzV

Our free-to-play BlockPicks game is slowly becoming a staple for every MMA fan's weekend. Introducing sports fans to web3 the right way, through incentivising participation & competition with weekly rewards, and leveraging word-of-mouth with our social sharing features. Setting up the perfect funnel for our upcoming product. Some key numbers, 4 weeks after MVP launch: ➡️ Total players: 5700 and counting. ➡️ Growth Rates: 77% increase from the previous week (UFC Vegas 91) and 209% increase from the first-ever edition (UFC 300). ➡️ Rewards distributed so far: 600k BLOCK or $70k USD. And we're still in early Beta, with new game types, sports, and features on the way real soon. With the Euros in June, McGregor's comeback at UFC 303, & the Summer Olympics, we're well on track to building the best & fastest-growing picks platform in the world.

🥊💥 The promotions around Francis Ngannou’s boxing fights have been strategically crafted to captivate audiences across the globe. Cross-sport appeal, strategic promotion, and social media amplification have made Francis boxing fights must-watch events.   Cross-sport appeal: Francis transition from MMA to boxing has ignited excitement within the combat sports community. In 2017, Francis recorded the hardest punch recorded at the UFC's Performance Centre (More powerful than a 12-pound sledgehammer from full force overhead), providing an immediate comparison between fighters.   Strategic promotion: Each fight has been accompanied by well crafted promotional content and activations to engage fans worldwide:   -Battle Of The Badest: With a captivating promo video (link: https://lnkd.in/eZgi_svz) and a Netflix documentary released before the AJ fight, to provide fans with a deep dive into Francis journey.   -Knockout Chaos: Featuring another thrilling promo video (link: https://lnkd.in/eBE7hm7H) and an innovative gamification platform (link: https://lnkd.in/eC9uy-me), this promotion leveraged multiple channels to heighten excitement.   Social media amplification: The promotion further gained momentum through collaboration with social media heavyweights like Cristiano Ronaldo, who shared content related to the fight through his partnership with Riyadh Season. With over 600 million followers on Instagram alone, the reach and engagement soared to unprecedented levels.   Would be great to get thoughts and insight on the evolving landscape of sports promotion and its impact on global audiences? #SportQuake #sponsorship