The power of sound. An often overlooked distinctive asset, but research from Ipos Views supports that sound is one of the most effective drivers of brand growth through increasing brand recognition. I believe many marketers hear the word *sound* and instantly think *jingles*. Who can blame them, we all have our favourites, but the world of sound offers a wide range of possibilities, from cuing category entry points to reinforcing reasons to believe. Could a tummy rumble cue lunch? Could a sharp knife scrap across a crispy texture reinforce a RTB? Note to self: don't write content close to lunchtime. As with all distinctive assets, they need to be carefully managed and measured with sensitivity but I would encourage those who have historic vibrations to get them out for a test drive. #sonicbranding #distinctiveassets #Ehrenberg-Bass
NEW SOUND DESIGN REEL We’re delighted to share our sound design reel from Echoic’s recent rebrand. Enhancing the detail of moving image. A showcase of our exploration into the art of immersive sound, from the tactile and visceral to the conceptual and abstract, bringing visuals to life. A massive thanks to all the studios and artists we work with for their stunning film making. Gunsmoke Onesal weareseventeen Viasat World Limited SeenVision Tendril Studio Ian Frederick Tigrelab Design Bridge and Partners Sekani Solomon Unit Motion Design Shawn Wang FutureDeluxe Roman Kaelin ❤️ #reels #musicstudio #musicproduction #soundformotion #soundforpicture #foley #musicforfilm #musicformotion #score #rebrand #animation #design #render #cg #3D #motion #digital #showreel #music #sounddesign #rebrand #soundtrack #newwebsite #SD #sfx
