Ryan Woolsey’s Post

📊 New Research: 68% of marketers say landing roles is harder than 5 years ago. According to the latest CMI research, financial pressure on companies is making it harder to land jobs, with 75% of survey respondents citing this as the main reason. Ready to future-proof your marketing career? eCornell's online, 'Expert-Led' certificates align perfectly with today's demands: 🎯 Marketing AI Certificate - Navigate AI tools & strategy 👥 Leadership Essentials - Develop must-have management skills 📈 Marketing Analytics - Turn data into decisions With average marketing salaries down 3% to $108,380, investing in your skillset isn't optional—it's essential. Our online programs offer flexible, practical training to help you command higher value in today's competitive landscape. Explore our certificates: https://lnkd.in/d9qzGxu #MarketingCareers #LeadershipDevelopment #CareerGrowth #eCornell #ContinuingEducation #Leadership #Marketing #AI #Analytics #DataAnalytics #LeadershipDevelopment Source: https://bit.ly/40rv1CO

Excited to Share My Participation in the McKinsey Forward Program! I am thrilled to announce that I have been selected to take part in the McKinsey Forward Program, an exceptional initiative that is shaping future leaders with critical business and leadership skills. Through this program, I'm learning to navigate today’s fast-paced and ever-changing landscape with confidence and agility. The McKinsey Forward Program, a learning journey focused on building key skills like adaptability, problem-solving, and communication for impact—all critical for tech professionals today. This program helps bridge the gap between technical expertise and the soft skills needed to lead, collaborate, and make an impact. Key Skills I’m Developing: -Problem Solving: Applying McKinsey’s renowned structured approach to tackle complex challenges with a practical and strategic mindset. -Digital and Data Literacy: Sharpening my skills in digital tools and data analytics to drive smarter, more informed decision-making. -Leadership & Collaboration: Strengthening my leadership abilities with a focus on communication, inclusivity, and driving impact through teamwork. I am particularly excited about the opportunity to connect with an incredible network of professionals and mentors, while putting my learning into action through real-world scenarios. Looking forward to applying these valuable lessons to elevate my contributions in cybersecurity, strategy, and leadership! Stay tuned for more updates on this exciting journey! I encourage anyone looking to boost their leadership and career skills to explore this opportunity which is available internationally. Apply before October 1st: https://lnkd.in/g2BuqJVu #McKinseyForward #LeadershipDevelopment #ProblemSolving #Cybersecurity #GrowthMindset #ContinuousLearning #Tech #SoftSkills #TakeAStepForward

𝗩𝗲𝗿𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗹𝗹 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿𝗴𝗿𝗮𝗱𝘂𝗮𝘁𝗲𝘀 𝗮𝘀 𝘄𝗲𝗹𝗹 𝗮𝘀 𝘁𝗵𝗼𝘀𝗲 𝘂𝗻𝗱𝗲𝗿𝘁𝗮𝗸𝗶𝗻𝗴 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗰𝗼𝘂𝗿𝘀𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗬𝗼𝘂𝗿 𝗱𝗲𝗴𝗿𝗲𝗲 / 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝗹𝗹 𝗼𝗻𝗹𝘆 𝗼𝗽𝗲𝗻 𝗱𝗼𝗼𝗿𝘀 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝘃𝗲𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘀𝗸𝗶𝗹𝗹 𝘁𝗼 𝗮𝗱𝘃𝗮𝗻𝗰𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 - What exactly is critical thinking? It is not a super hard brain skill to master. Critical thinking simply means that you look at things from different angles and different perspectives so that you know the pros, opportunities as well as limitations which others may not see. Let's take an example. Let us say that in your company, there is a product which is not selling. The marketing team has done research and found that there are equally good competitor products selling at lower prices. Therefore, the marketing team is asking for a price cut to be competitive. It is a very reasonable request. If you are a management trainee, what would you recommend? Now, I am not going to say what you should recommend as that would depend on so many factors. What I am going to explain to you is the FACTORS to consider and the PROCESS of critical thinking you must apply in situations like this. What is the core issue here? The issue is not that our product is bad, or the brand is stained or a bad marketing decision was made. It is an issue where there are equally good competitor products that are selling cheaper. In this context, how can our product compete? 𝗗𝗼𝗻'𝘁 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 𝗽𝗿𝗶𝗰𝗲 𝗰𝘂𝘁𝘀: Cutting prices is not advisable in most cases as that would create a lot of knock-on effects, very unpopular with the finance guys AND could also force competitors to cut prices and create a price-war 𝗟𝗼𝗼𝗸 𝗳𝗼𝗿 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗷𝘂𝘀𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝗿 𝗽𝗿𝗶𝗰𝗲 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: So the only way out of a sticky situation like this is to find a way to make the customers believe that your product offers something more and justifies the price. 𝗗𝗼 𝗮 𝗱𝗲𝗲𝗽 𝗱𝗶𝘃𝗲: You will have to do a deep dive here into the actual product, its design, its features, the production process, how it is marketed in other countries (if it is imported) etc etc 𝗧𝗛𝗘 𝗔𝗥𝗧𝗜𝗖𝗟𝗘 𝗜𝗦 𝗖𝗢𝗡𝗧𝗜𝗡𝗨𝗘𝗗 𝗛𝗘𝗥𝗘 - https://lnkd.in/g-5V_ySj

In a recent survey, the Graduate Management Admission Council reported that although MBAs were strong in analytical aptitude, quantitative expertise, and information-gathering ability, they were sorely lacking in other critical areas that employers find equally attractive: 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈, 𝒘𝒓𝒊𝒕𝒕𝒆𝒏 𝒂𝒏𝒅 𝒐𝒓𝒂𝒍 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏, 𝒍𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝒂𝒅𝒂𝒑𝒕𝒂𝒃𝒊𝒍𝒊𝒕𝒚. Are these mutually exclusive? Must we trade one for the other? The 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐚𝐥𝐥 𝐫𝐞𝐚𝐥 𝐬𝐤𝐢𝐥𝐥𝐬 is this one: the confidence and permission to talk to one another. Not to manage, belittle, intimidate, or control. Simply to seek to be understood and to do the work to understand. Real skills can't replace vocational skills, of course. What they can do is 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 the things you've already been measuring. #RealSkills #Leadership| #Management #InterpersonalSkills

In a recent survey, the Graduate Management Admission Council reported that although MBAs were strong in analytical aptitude, quantitative expertise, and information-gathering ability, they were sorely lacking in other critical areas that employers find equally attractive: 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈, 𝒘𝒓𝒊𝒕𝒕𝒆𝒏 𝒂𝒏𝒅 𝒐𝒓𝒂𝒍 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏, 𝒍𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝒂𝒅𝒂𝒑𝒕𝒂𝒃𝒊𝒍𝒊𝒕𝒚. Are these mutually exclusive? Must we trade one for the other? The 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐚𝐥𝐥 𝐫𝐞𝐚𝐥 𝐬𝐤𝐢𝐥𝐥𝐬 is this one: the confidence and permission to talk to one another. Not to manage, belittle, intimidate, or control. Simply to seek to be understood and to do the work to understand. Real skills can't replace vocational skills, of course. What they can do is 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 the things you've already been measuring. #RealSkills #Leadership| #Management #InterpersonalSkills

In a recent survey, the Graduate Management Admission Council reported that although MBAs were strong in analytical aptitude, quantitative expertise, and information-gathering ability, they were sorely lacking in other critical areas that employers find equally attractive: 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈, 𝒘𝒓𝒊𝒕𝒕𝒆𝒏 𝒂𝒏𝒅 𝒐𝒓𝒂𝒍 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏, 𝒍𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝒂𝒅𝒂𝒑𝒕𝒂𝒃𝒊𝒍𝒊𝒕𝒚. Are these mutually exclusive? Must we trade one for the other? The 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐚𝐥𝐥 𝐫𝐞𝐚𝐥 𝐬𝐤𝐢𝐥𝐥𝐬 is this one: the confidence and permission to talk to one another. Not to manage, belittle, intimidate, or control. Simply to seek to be understood and to do the work to understand. Real skills can't replace vocational skills, of course. What they can do is 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 the things you've already been measuring. #RealSkills #Leadership| #Management #InterpersonalSkills

Relevant. There is nothing “soft” with respect to the skills needed to be a quality leader, mentor, facilitator, educator, and change advocator. People management is hard. But “management” is only a small percentage of the requirement to be an effective leader. Leadership is a difficult skill to acquire, and often not taught. We need more leaders to share their leadership knowledge journeys to foster the next generation of leaders. Thanks for sharing Patrick Ho.

In a recent survey, the Graduate Management Admission Council reported that although MBAs were strong in analytical aptitude, quantitative expertise, and information-gathering ability, they were sorely lacking in other critical areas that employers find equally attractive: 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈, 𝒘𝒓𝒊𝒕𝒕𝒆𝒏 𝒂𝒏𝒅 𝒐𝒓𝒂𝒍 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏, 𝒍𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒂𝒏𝒅 𝒂𝒅𝒂𝒑𝒕𝒂𝒃𝒊𝒍𝒊𝒕𝒚. Are these mutually exclusive? Must we trade one for the other? The 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐚𝐥𝐥 𝐫𝐞𝐚𝐥 𝐬𝐤𝐢𝐥𝐥𝐬 is this one: the confidence and permission to talk to one another. Not to manage, belittle, intimidate, or control. Simply to seek to be understood and to do the work to understand. Real skills can't replace vocational skills, of course. What they can do is 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 the things you've already been measuring. #RealSkills #Leadership| #Management #InterpersonalSkills

Here’s a thought: A degree is just the beginning—it’s real-world experience that sets you apart. 📚✨ If you're only looking at someone's diploma to gauge their potential, you might miss out on the person who's already turning ideas into impact. I've learned that it’s not just about what you studied; it’s about how you bring that knowledge to life in dynamic, practical ways. From strategy to execution, the difference maker is the ability to roll up your sleeves and deliver results. Ready to make an impact where it counts! 💼🔥 #ExperienceMatters #DegreeAndBeyond #HireForResults

🎉🙌 A huge thank you to everyone who attended our live #LearningAtWorkWeek sessions! We’d like to give a special shoutout to our 'Leadership Learning Two: Power of Understanding How to Work With Others' workshop. The engagement from our attendees was exceptional! Don’t worry if you missed it—you can still book today to access all 13 sessions from May 13th–19th. Watch on demand at your convenience until June 28th, 2024. Sign up today so you don’t miss out! 👉 https://bit.ly/3wFr5SE 👏 👏 👏 A big thank you to all our excellent speakers! Kath O'Dwyer, RUTH CANE LIMITED, Juliette Alban Metcalfe, Trudy Birtwell, Gail Porter, Emma Marinos, Joyce White OBE, Gamile Yafai, Liz Hodgson, Averil Price, Adrian Pritchard and Alex Thomson. If you couldn't join the live sessions, here's a reminder that you can still access the entire programme on demand: 🔄 Preparing for Change: Three Steps You Can Take Now 🧪 Solace Skills and Behaviour Diagnostics 🎯 Review, Refresh & Reflect: A Career Stocktake Opportunity 🌱 Leadership Learning One: Power of Learning About Ourselves 🤝 Leadership Learning Two: Power of Understanding How to Work With Others 🌅 Fit For Future: Evolution Not Revolution 🌍 Embedding Diversity, Equity and Inclusion for High-Performing Teams 🚀 An Ultimate Guide to Coaching 📚 Higher Level Apprenticeships: A Different Way to Learn 🌟 The Power of Action Learning 💼 Learning to Embrace Commercialism in the Public Sector 🌐 Leadership Learning Three: Power of Learning to Work Across the System 💪 The Power to Influence Don't miss out on a fantastic learning opportunity to help you in your leadership journey 👇 ✨Sign up here: https://bit.ly/3wFr5SE Campaign for Learning #LocalGov