Senior Business Development Executive @ connective3 | Digital Strategy | Marketing Solutions Provider | Creative Solutions Provider
🤳 Macro Vs Micro Influencers - Authentic Content ✍ Now, I'm no expert in the field of Influencer strategy, but I've had this question thrown at me a lot recently when talking to prospects. Whether they want to combine this with a Digital PR strategy, or bolster it to their Paid campaigns, there's a few things I've learnt. The main aspect you want from any influencer strategy, is authenticity and connection. Influencers are great as they bridge the trust gap between brands and their consumer, but which type of Influencer is right for your brand? 🌐 Macro influencers are fantastic for their reach, amplifying messages on a large scale. They bring widespread visibility and can create a hype that spans across diverse demographics. Their influence can elevate brand awareness whilst also tapping into mainstream culture. 👥 Micro influencers, on the other hand have the smaller following, but boast higher engagement rates and often times, conversions. Their audience tend to follow the influencer based on their content and relatability, in comparison to a 'popular' mainstream influencer, who might be seen as a celebrity rather than an everyday person. This closer relationship with their audience comes across as trustworthy and honest, but doesn't have that widespread visibility of macro influencers. There's massive benefits to both but of course, they are vastly different in price. If you're curious of using influencers, or haven't had any luck so far, drop me or any of my colleagues below a message! Josh Kerr William Brittain Katie Lovel Molly Bartram #influencerstrategy #macrovsmicroinfluencers #leedsagency #digitalmarketing #authenticity #brand #viral
