Sales managers, good chance you’re making this silent killer mistake: Asking your reps “what happened” in their meeting. When you ask a rep what happened, it tends to be the beginning of a 10-20 minute exchange recapping what the rep thinks is important. Your follow-ups include questions like: - What are the objections? - Did you identify the economic buyer? - What is their decision criteria? Three big problems with this. 1. Even great reps get the answers wrong, because human memory is a buggy system. Plus, plenty of reps under-communicate the bad news because they don’t even want to admit it to themselves, let alone their scary manager. 2. It’s a massive time suck. 20-minute “what happened” conversations snowball into 10s of hours per week. 3. The real killer: Given that the information is incomplete, and or wrong, it usually leads to flawed and rushed deal strategy advice (you have to get to your next meeting!). What do you do instead? In 2024, you have, or should have, access to generativeAI to answer these questions before talking to the rep. Before I ask a rep what happened, I use Revenue.io's trained generativeAI assistant to interrogate the deal in question, or the conversation in question, every question I can think of. Then, I talk to the rep. Don’t start with “what happened.” Start with: “Sounds like the buyer is concerned about timelines, because they need to make a change, but IT resources are sucked into a competing project. I saw that your followup suggested a meeting with our Implementation lead - what else are you thinking we do next?” Then, you spend the 10-20 minutes only on strategy. Use the generativeAI tools around you, or obsess over bringing them to your team. PS - no AI was used in drafting of this post 🤣
Ryan, thanks for sharing!
Founder & CEO at Revenue.io - Powering High-Performing Revenue Teams with AI, Revenue Science & Real-Time Guidance @Revenue.io
4moLove this Ryan Vaillancourt 👂🏻👂🏻