Ryan Stericker’s Post

We see hundreds of UGC ad creatives every month on Ugvideo. Here’s what makes the top 1% stand out: Typical Brand Approach: - Conduct competitor research. - Provide creators with popular ad examples to mimic. - Rely on trending hooks that are overused in their niche. - Launch these UGC ads on Meta and TikTok, only to face high CAC. What the Top 1% Do Differently: - Instead of just researching within their industry, they explore ads from various fields and share innovative ideas with creators. Top UGC creators then transform these ideas into standout content. - Their instructions encourage creators to produce UGC that piques curiosity, making viewers think, "This is something different!" or "I haven’t seen this before." - Their ads blend with natural organic conversations, engaging viewers without appearing forced, similar to an engaging “Get ready with me” video. Want to make your UGC ads stand out? See our top creators on @Ugvideo or schedule a free ad creative strategy chat with us!

Why every company needs UGC ads: 1. Trust Factor: People trust recommendations from real people more than polished ads. UGC feels authentic and relatable, so it builds instant trust and credibility with potential customers. 2. Engagement Boost: UGC grabs attention because it doesn’t look like a typical ad. It’s more likely to get comments, shares, and real engagement, which helps your brand reach even more people organically. 3. Cost-Effective Content: Instead of spending big bucks on a professional production, UGC lets you create tons of content quickly and affordably. Plus, it’s versatile—you can use it across different platforms and campaigns.

In case you missed my humongous announcement yesterday… AdsRx and GridBank are OFFICIALLY partnering up 🤯🤯🤯 What does this mean? Well if you’re a Marketing Agency, Ad Creative Agency, Video Ad Production Company, Brand with In-house Creatives... This 1 resource is going to save you tens of thousands of dollars a year on UGC Content. How? GridBank is the VERY FIRST exclusively UGC Stock Library website for Marketers & Content Creators. You can literally search anything and get what you need for your ads or organic posts in seconds. Search “weight-loss” BOOM dozens of high-quality UGC clips at your fingertips. Then download and edit into your video. You just saved yourself a huge headache. You’re welcome. As I said in the previous post… AdsRx & EcomVids are exclusively partnering up to produce Direct Response UGC Content that cannot be sourced ANYWHERE ELSE ON THE INTERNET. These are the types of footage & clips that are going to help you: ✅ Test new hooks ✅ Recycle winning ads with new footage ✅ Create completely new ads All without spending money on video production, UGC creators or influencers AND without sitting around wasting time waiting for it… …. So yeah That’s officially happening. If you’re ALREADY shooting, editing and testing ads – GridBank is going to be your best friend. Do not sleep on this people. The first 5 Agencies/Brands to join AdsRx under this exclusive partnership will receive a set of FREE Direct Response Content. Book A Demo Below 👇 https://lnkd.in/gcRmwXsZ Let’s goooooooooo!!! PS. We've already booked 20+ Agencies/Brands in the last 24 hours, this is first come first serve pricing - don't be late to the game.

In 2023, 72% of marketers shifted more than 20% of their budget to this type of ad creative... Can you guess what it is? → UGC. Why? Because 70% of consumers trust UGC over "traditional" branded ads (According to Linearity). Consumers are fed up with seeing out-of-place brand messaging in their feeds. No one likes to feel like they're being sold to. Particularly not from faceless organisations. But UGC feels more native. When done properly, it'll entertain or educate your audience whilst leveraging social proof. That's a powerful combo. Static images and brand messaging still have their place (and it's a very important part of the mix). But the data is in and the facts are clear... UGC is no longer a "nice to have". It's a necessity.

UGC VS Static Ads Which is better for converting your product? Well let’s break down the benefits of them both: → UGC UGC is a great way to sell through storytelling. Where your viewer is taken through someone’s: - Pains - Desires - Things they’ve tried before - Solution to the problem - Ease to use the solution As a way of connecting to the viewer’s dream state. Making the viewer more likely to trust the individual and the effectiveness of the product. Which helps convert viewers more easily through that human-to-human connection. → Static Ads Static ads are nice ways of catching your reader and displaying the benefits of a product for a problem. Where social proof is often used as a way to improve the perceived value of the solution. Which can help push those “ready to buy” viewers over the fence if the product looks beneficial and credible for their problem. Price anchoring is often used in static ads as a way to spark urgency for the viewer to take action also. → Conclusion Both ad types are great ways of converting your viewer into a customer. However I’ve found that testing ad creatives to find what works best for you is a must. As expecting the first few ads you test to provide massive results isn’t always realistic. P.S. If you had to pick between UGC or static ads, which would you pick and why?

Is making user-generated content coming to an end? It's not necessarily dead, but it's definitely evolving. What's changed? UGC has become extremely common, leading to content saturation. It's becoming harder to make content that stands out - the good thing is that brands still value UGC for its authenticity. Calvin Klein and Apple engage their communities and showcase user content creatively. For example, Calvin Klein's #MYCALVINS campaign features user photos on their website for a personal touch. UGC will remain important, and quite effective as long as you leverage the latest trends on platforms like TikTok to ensure content stays relevant and engaging.

I cracked the code on UGC ads. I generated $1 million in sales for an ecom brand through targeted ads. Here’s how I gave my ads an edge over the competition: 1) Storytelling with a twist: Traditional UGC ads often follow a predictable structure: Hook → Features/Benefits → CTA. Instead, I start with a problem and hook to capture attention, then introduce the solution (the brand) before diving into features and ending with a strong CTA. This directly address consumer problems, making the ad more relatable and engaging. 2) Screen Recordings: Screen recordings allows viewers to step into the creator’s shoes, seeing the product from their perspective. This not only humanizes the content but also makes the ad feel more like a genuine recommendation. - Address common pain points or questions directly, resonating with the audience. - Adds a native, relatable touch, making the ad feel less intrusive. 3️) Dynamic Visuals: - Use quick cuts, animations, and text overlays to keep the ad energetic and engaging. - Text overlays highlight key points without overwhelming the audience. - Stand out in a cluttered feed and convey information quickly. Result: The ad captures attention instantly, reducing the risk of viewers scrolling past.

Traditional ads are becoming easier to avoid, (we see you, ad-blockers) but VPP offers a workaround by embedding products directly into the content viewers already love. It’s a subtle way to increase engagement, drive revenue, and reach global audiences, all while keeping the narrative intact. Learn how VPP is shaping the future of advertising and why it’s becoming essential for brands and content creators alike. Read our latest article here https://lnkd.in/e4H9sKyj #virtualproductplacement #advertising #revenue #adspective

UGC, by its very nature, is authentic and relatable. When real customers share their experiences and stories, it resonates with potential customers far more effectively than traditional advertising. This authenticity builds trust, as consumers are more likely to believe and engage with content created by their peers rather than branded content. According to Nielsen, 92% of consumers trust organic, user-generated content more than they trust traditional advertising. Additionally, UGC increases the diversity of content, showcasing different perspectives and uses of your product or service. This variety not only keeps your content fresh and engaging but also broadens your reach by appealing to a wider audience. Platforms like Instagram and TikTok thrive on UGC, with algorithms favoring content that garners genuine engagement from users. Furthermore, UGC is a cost-effective marketing strategy. Encouraging your customers to share their experiences requires minimal investment compared to producing high-quality branded content. The return on investment is significant, as UGC not only drives views but also fosters a community around your brand, enhancing customer loyalty and advocacy. Incorporating UGC into your marketing strategy is not just a trend; it's a necessity in the era of digital transformation. By harnessing the power of authentic content created by your users, you can achieve greater visibility, trust, and engagement. #MarketingStrategy #UserGeneratedContent #DigitalTransformation #ContentMarketing #BrandEngagement

I made over 3M from memes. You heard that right. This methodology I am about to share with you converts 8.8x higher than ads that don’t implement this. How does this apply to ad creative ? The secret is in combining both influencer content and ad creatives. I am sure you have seen ads which are memes. Why do companies do this? What is the science behind this? The science behind this is called ‘native advertising.’ Well the process is as follows: Step #1 is to determine the content your audience is seeing on their feeds Step #2 is to is identify how they feel about a given subject Step #3 is to draft a headline/copy that would be meme aligned with both how the audience feels and what they would see on their feeds. This lets us bypass the reptilian brain which will instinctively reject ads on the feed as a survival mechanism and appeal to the mammalian part of the brain which makes buying decisions. According to a study by Nielsen, the ad creative is 47% of the reason why someone buys a product or service. So implementing a creative strategy which by-passes the part of the brain that leads people to reject your ads is critical. Doing this is how we consistently achieve lower than average CPMs for our clients. What is the most memorable meme ad you have ever seen?