⚡️Ryah Ysabela’s Post

21 Marketing lessons most brands learn the hard way (but are completely avoidable)... 1. Your Unique Value Proposition isn’t unique. It’s cliché. 2. Your audience IS on social media. Even if your CEO isn’t. 3. Blog articles are a waste of time (when you don’t know what you’re doing). 4. Most of your website traffic is people who already know your brand. 5. And they still don’t convert. 6. Your email list won’t care about your newsletter. Unless it’s all about them. 7. Nothing goes viral because a brand wants it to. 8. Email isn’t dead. 9. Your website is a conversion tool. Not a product brochure. 10. Words are the most important thing on your website. Get them right. 11. You can waste time and money with a budget of any size. 12. You have way more competitors than you think. 13. AI is a great way to turn a piece of bad content into loads more. 14. Buyers don’t care about your product. They care about their problem. 15. Your website launch isn’t the end of the project. It’s the beginning. 16. If you’re not measuring _____, it’s getting worse. 17. It doesn’t matter what your competitors charge. If you make them irrelevant. 18. All buyers care about price. But they care more about value. 19. Most of your ideal customers are unhappy with their current solution. 20. The best product doesn’t always win. The best customer acquisition does. And, perhaps the one that sums it up best... 21. You don’t need to figure out marketing on your own. Because high-growth brands have already done it. Just do what they did. Here’s how: https://lnkd.in/gcKE5hcS I’m Carter Edsall and I help B2B brands scale by doing the right things, in the right order. Share your thoughts. 💬 Share with your network. ♻️

#Concepts of Marketing There are 5 different concepts of marketing, each of which vary in the function that they deal with. For example – production concept deals with production and selling concept deals with selling. Each of the concept was developed as per the need of the market. #Production #Product #Selling #Marketing #Societal #Production Concept – Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept. The basic proposition of the production concept is that customers will choose products and services that are widely available and are of low cost. So business is mainly concerned with making as many units as possible. By concentrating on producing maximum volumes, such a business aims to maximise profitability by exploiting economies of scale. It is natural that the companies cannot deliver quality products and suffer from problems arising out of impersonal behavior with the customers. #Product Concept – Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company.Two companies which stand apart from the crowd when we talk about the product concept are Apple and google. Both of these companies have strived hard on their products and deliver us feature rich, innovative and diverse application products and people just love these brands. #Selling Concept – Consumers will buy products only if the company aggressively promotes or sells these products. Off course, in this era of marketing, we know that selling is not the only tactic to sell your product. You have to focus on marketing as well.So organizations should undertake selling and promotion of their products for marketing success. #Marketing Concept – Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing.The marketing concept is the most followed ideology by top companies. This is because, with the rise of economy, consumers have become more knowledgeable and choosy as a result of which the organization cannot concentrate on what it sells but rather it has to concentrate on what the customer wants to buy. #Societal Marketing concept – Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being. The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare.

Great product marketing is just great brand marketing in disguise. Your biggest competitive advantage in B2B today is to become better at creating content and telling stories. Most people have no idea how. Your competition probably doesn’t know how. B2B product marketing has historically been a game of numbers. Buying the right ads, tweaking funnels and moving budgets around. However, most tools have evolved to use algorithms to do a lot of this work for you. The playing field is level. As a result, the best teams are figuring out that telling great stories is the only way to stand out. Furthermore, the technical tricks you learn quickly become outdated - the space moves quickly. The fundamentals of marketing stay the same. Learning the art behind marketing is way more important in todays landscape. And it takes time to build style, taste and a strong creative muscle. Study Airbnb, Arc or thirdweb (I might be biased ;) Learn the art first, and the science second.

21 Marketing lessons most brands learn the hard way (but are completely avoidable)... 1. Your Unique Value Proposition isn’t unique. It’s cliché. 2. Your audience IS on social media. Even if your CEO isn’t. 3. Blog articles are a waste of time (when you don’t know what you’re doing). 4. Most of your website traffic is people who already know your brand. 5. And they still don’t convert. 6. Your email list doesn't care about your newsletter. If it isn't relevant to them. 7. Brands don’t make content go viral — audiences do. 8. Email isn’t dead. 9. Your website is a conversion tool. Not a product brochure. 10. Words are the most important thing on your website. Get them right. 11. You can waste time and money with a budget of any size. 12. You have way more competitors than you think. 13. AI is a great way to turn a piece of bad content into loads more. 14. Buyers don’t care about your product. They care about their problem. 15. Your website launch isn’t the end of the project. It’s the beginning. 16. If you’re not measuring _____, it’s getting worse. 17. It doesn’t matter what your competitors charge. If you make them irrelevant. 18. All buyers care about price. But they care more about value. 19. Most of your ideal customers are unhappy with their current solution. 20. The best product doesn’t always win. The best customer acquisition does. And, perhaps the one that sums it up best... 21. You don’t need to figure out marketing on your own. Because high-growth brands have already done it. Just do what they did. Here’s how: https://lnkd.in/gJ9rGdwr ------- Thoughts? Drop a comment. 💬 
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Imagine your marketing strategy as a capsule filled with powerful ingredients: Development (capsule shell): This is the foundation – your website, app, or product itself. Branding (active ingredient): This is what defines you – your unique voice, values, and message. Support (fillers): This ensures user satisfaction – excellent customer service and a smooth user experience. Marketing (coating): This attracts attention and drives engagement – targeted campaigns and promotions. But swallowing a capsule with an uneven mix could be a recipe for disaster! Too much shell (development) and not enough active ingredient (branding)? Your product might be functional but forgettable. All fillers (support) and no coating (marketing)? People won't even know your amazing product exists! So how do you get the perfect marketing mix? It's all about balance! Analyze your stage and goals: Startup: Focus on filling the capsule (development) and defining the active ingredient (branding). Growth Stage: Increase the coating (marketing) and ensure the fillers are effective (support). Established Brand: Maintain a balanced formula, constantly innovating in all areas. Remember: Every ingredient is crucial, but the right dosage is key. Feeling like your marketing mix is a dud? Share your business goals in the comments, and we'll help you create a marketing strategy that's potent and effective! #marketingbudget #businessgoals #growthhacking

The Digital Age Has Transformed Marketing, But One Principle Remains Constant: People buy from people, not faceless entities. That's the Importance of Human Connection I've seen technologies come and go. But the brands that consistently win are those that forge genuine connections with their customers. Think about it: Have you ever felt truly loyal to a big company with no personality? or a perfectly targeted but impersonal advertisement moved you? Probably not. We connect with stories, with shared values, with empathy. Here's how to stay human in a digital world: Personalization: Use data to understand your customers' needs and preferences, not to manipulate them. Offer tailored recommendations, not just generic blasts. Authenticity: Show the faces and stories behind your brand. Let your customers know who you are and what you stand for. Responsiveness: Engage in real conversations, not just broadcasts. Respond to comments and questions, and be open to feedback. Empathy: Address customer pain points, not just product features. Show that you care about their challenges and are there to help. Consistency: Align your online and offline experiences. Ensure your brand values and messaging are consistent across all touchpoints. Remember how Warby Parker disrupted the eyewear industry? They didn't just sell glasses online; they built a community. Here's how they did it: Started with a problem: The founders were frustrated with the high cost of prescription glasses. They knew there had to be a better way. Offered a solution: They created an online platform that offered stylish, high-quality glasses at a fraction of the price of traditional retailers. Went beyond transactions: They shared their story, values, and commitment to social good (their "Buy a Pair, Give a Pair" program). Engaged authentically: They responded to customer inquiries on social media, shared user-generated content, and fostered a sense of belonging. Created a seamless experience: Their website was user-friendly, their home try-on program was innovative, and their customer service was exceptional. By focusing on human needs and emotions, Warby Parker built a loyal following that propelled them to success. So you see, Even in a digital world, genuine human connection is what truly matters. Remember: Technology is a tool, not a strategy. Your strategy should always center on human needs and emotions. Repost this :)

For a while now I have been thinking about the topic of positioning related to product. How product people, designers and marketing can work together to have a coherent experience across the messages we use to sell our product and the product itself. And how the opposite can make our users so confused that they leave our product before we have the chance to convince them of our brilliance. We only have a few touchpoints to make that first impression a coherent one. Like April Dunford describes user behavior in "Obviously Awesome": “When we encounter something new, we will attempt to make sense of it by gathering together all of the little clues we can quickly find to determine how we should think about this thing.” Those clues are in our messages on our website, in social media posts we share and in app store screenshots. And in the first touch points of the product: the login page, the loading screen, the top part of the home screen and our most prominent features. If these clues point in opposite directions, we will leave the users confused. They got one idea about the product from a post on Instagram, and when they open our product they see something that doesn’t match that idea. Confused users don’t tend to stay for long. I have been with a few products that have had this issue, where we didn’t consistently coordinate the clues we present to the users. Those were products that struggled… I think we as product people are responsible for aligning the first touch point of the product itself with the core position of the product. That is something we need to discuss with our designers. We also need to coordinate with marketing that we don’t have a mismatch with their thoughts on the position and the key messages that they promote. We need to help each other get all the ducks in a row. 

Personalisation is a key 🗝️ element for successful marketing efforts. Through personalised products and packaging, you can establish an extraordinary manner of communication with your customers. The strategy focuses on their individual needs and preferences, which is why it is so effective. Directly and personally appealing to your customers can lead to more frequent interactions and increased brand loyalty 📈. A well-known manner of implementation is including names in your label/product design. Thanks to the so-called cocktail party effect 🍹, putting names on products will surely catch people’s attention. The theory behind this is that seeing your name on a supermarket shelf has the same effect as hearing someone say your name at a busy cocktail party 🗣️. You may not have been paying attention to the person who called your name before, but they sure have your attention now. The same goes for names on products. Supermarkets are busy environments: lots of people, lots of products, and you can impossibly pay attention to each one of them. Boom! Then you see your name, and suddenly, you are drawn to that certain product. However, this is not the only way to personalise your products. You can include QR codes in your label or packaging design and use them to individualise your products. These codes can lead to different digital content: a video, a specific website, or a game. Anything goes. Thus, they offer not only a pathway into the digital sphere but also hold great creative potential. If you are interested in finding out more about this intriguing topic, go ahead and read our latest blog post. It explains why and how personalisation works and provides you with some more incentives to start integrating this type of product design into your marketing strategy.     💻 https://lnkd.in/ewK-V87V

Using FOMO to Sell Your Products and Services. One of the greatest marketing ideas ever propagated by marketing gurus is "The Fear of Missing Out" (FOMO) strategy. This concept taps into people's natural desire to be part of something exclusive or time-sensitive. By creating limited-time offers, exclusive products, or events, brands trigger URGENCY and the fear that people will miss out on something special if they don’t act fast. Here’s how you can understand how it works: Imagine walking past a store and seeing a sign that reads: 'Only 50 of these exclusive, one-of-a-kind shoes left! Don’t be the one who missed out!' Suddenly, your heart races. You picture everyone else snagging those shoes, flaunting them, and YOU—left out. In marketing, this powerful technique—making you want something you didn’t know you needed just because it’s scarce—has sold everything from real estate properties, automobiles, concert tickets to luxury handbags. It’s FOMO, and it’s made ordinary moments unforgettable, just because you didn’t want to miss the magic.

On Thursday, I learned that marketing consists of the 4P’s in the marketing mix. Product, price, place and promotion. These categories help companies determine how to market a product in an organized and effective way. Marketing also helps to adhere to the customers' needs, preferences, and demands. Companies need to have products that are up to standard as they reflect their reputation and customer perception, known as Production Orientation. Selling orientation is the mindset of promoting and increasing sales. Marketing Orientation is the vision that companies create for themselves to advertise their product. Showcasing that one’s product is more unique than another will entice a customer to make a purchase. Some businesses are profit or non-profit and have the objective to usually benefit society or the Earth. This is referred to as Caused Marketing. Many of the reasons why the types of items consumers buy is based on Consumer Behaviour. These consist of the social, psychological, cultural and behavioural influences such as their family, beliefs and age. People are also influenced by the opinions of others on social networks and necessities of consumers will differ. When someone decides to purchase an item, they will go through the Buyer Decision Process. The item needed will have to be well known, it will then be searched online for reviews and second opinions. The buyer will then choose and decide whether to purchase item A or item B depending on its quality, brand recognition and reliability. Before purchasing an item, individuald’s tend to follow the Buyer Decision Process without knowing. This educational discussion with John Ribeiro had new and detailed concepts!