RX Greater China’s Post

SUPERCHARGE YOUR GROWTH IN CHINA. HOTPOT LAUNCHES NEW WEBSITE AND CASE STUDIES China is currently been discussed in the media as one of the main reasons that luxury brands are struggling to deliver up to their growth expectations. Obviously, it does make a difference when the market and key luxury consumers that were behind the growth of recent years (not to say decades) are softening. That makes it even more impressive to witness the extraordinary success that Together Group’s China Marketing specialist Hot Pot China has achieved in the recent months - developing smart strategic blueprints for a successful market entry for new brands into China and implementing effective marketing strategies that seamlessly integrate retail activation, digital and influencer marketing. Delivering impressive results such as for the premium cycling and lifestyle brand Rapha or the high-end skincare brand Noble Panacea, for example. Once again, it proves the point that China does have the potential, however it all depends on the right commercial strategies and their skillful execution. And while it might be challenging for leading luxury brands that already have a well-established presence and organisation in China, it might be just about the perfect time for challenger brands to enter the market with the help of a trusted partner that can navigate the complexities of the region and help finding the best way forward - eyeing both on premium and luxury brand positioning and commercial success. That being said, I have seen what impact Hot Pot China can generate when repositioning and elevating established brands, so it really comes down to the know who and know what, and to the quality of execution. Congrats to Jonathan Travers-Smith 乔升 and the entire Hot Pot China team, I am truly impressed, and great to see the relaunch ans update of your website with some of these impressive case studies. Proud to see you growing at times where many others are struggling with one of the world’s most relevant consumer markets. Visit www.hotpotchina.com Rob G. Angus Cross Anastasia Grawe Tim Hill Lindsay Cornell Suzanne Walters Felix Meston Frankie Harrison Rachel Ingram Harley Pethybridge Vipul Dev Adam Sandzer #strategy #luxury #lifestyle #China #London #Shanghai #marketing #influencer #tmall #agency #fashion #beauty #hospitality #hotpotchina #togethergroup

Kicking off our new series, "The China Edition," where we highlight the journeys of Swiss companies navigating the Chinese market. In our first edition, we explore how ALPINE WHITE, a Swiss oral care brand, has built a successful presence in China with a "delicate but sustainable" approach. From targeting niche markets to leveraging Swiss quality, and maintaining agility in their strategy, Alpine White shows how to thrive in a competitive landscape. Check out the full article to learn how Alpine White continues to grow in the world’s largest consumer market. 👉 https://lnkd.in/eQZ4eHEw #ChinaMarket #ThinkEast #AlpineWhite #BrandStrategy #DigitalMarketing

🐉OK, this post is a bit late now that Chinese New Year is behind us, however, we wanted to share a bit with the rest of the world about how these campaigns worked in China. 🌟 Red Envelope Campaigns & CRM: A Match Made in Heaven for Chinese New Year 🌟 For weeks, luxury brands were celebrating CNY by launching RED ENVELOPE campaigns on WeChat Moment ads! 💎 These digital red envelopes, which users could click to open, featured unique designs by brands like Cartier, OMEGA, Tiffany & Co., and essentially 98% of the industry. They offered digital red envelope covers for users to share, along with heartfelt New Year’s wishes, social media profile backgrounds, and limited edition promotions. 🧧 Why were these red envelopes so IMPACTFUL in China? With DIGITAL TRANSACTIONS on the rise, China's cherished tradition of gifting money in red envelopes has transitioned smoothly to platforms like WeChat, allowing CNY celebrations to take a digital form, complete with monetary gifts and well wishes among friends and family. 🎁 By offering specially designed red envelope covers on WeChat Moments, brands not only celebrated with the LOCAL market, but also effectively engaged with consumers and promoted their brands during one of China’s key cultural festivals. ✨ Furthermore, some brands seized the opportunity to distribute red envelopes exclusively through one-on-one CLIENTELING leveraging #WeCom. These limited edition envelope campaigns, sent directly to Very Important Customers (VIC), achieved impressive OPENING RATES of up to 98%. This approach provided a unique opportunity for brands to connect with their users. Timing these distributions wisely was crucial to avoid competition with multiple other brands simultaneously. 💡Red envelope campaigns help effectively blend the brand elements with local cultural aesthetics, enhancing public image and strengthening customer relationships. They underscore the importance of CULTURAL understanding in successful marketing strategies. 🤔 What do you think about the role of cultural understanding in attracting customers? How can brands better connect with local markets? A big thank you to Jing Daily, Sekkei Digital Group, and WeChat Course for sharing these insights. #ChineseNewYear #WeChat #MarketingCampaigns #China 

🌟 Red Envelope Campaigns & CRM: A Perfect Duo for Chinese New Year 🌟 Luxury brands recently embraced the tradition of digital red envelope campaigns on WeChat Moment ads during CNY. These envelopes, featuring unique designs by top brands, offered users a digital spin on the tradition of gifting money. This shift to digital platforms aligns with China's growing preference for digital transactions, enabling brands to engage with consumers while honoring cultural traditions. Some brands leveraged clienteling via #WeCom to send exclusive red envelopes to VIP customers, achieving impressive opening rates. These campaigns blend brand elements with local culture, emphasizing the importance of cultural understanding in successful marketing strategies. #ChineseNewYear #WeChat #MarketingCampaigns #China 🧧🎁✨💡🤔

🚀 Maximizing Trade Show Impact: How Do You Boost Your Brand’s Presence? 🚀 Trade shows are invaluable for brands looking to expand their reach and impact. Here’s how you can leverage these events for significant brand growth: 🤝Focus on building relationships with key industry players like retailers, distributors, and other stakeholders. Networking at trade shows can open doors to new partnerships and opportunities. 🚀Use trade shows as a platform to introduce new products. This is a great opportunity to gather real-time feedback from attendees and gauge market reactions. 🎁 Ensure you have well-crafted promotional materials and samples ready to distribute. 🔍How has your brand leveraged trade shows effectively? What strategies have you found most beneficial? #TradeShows #BrandGrowth #Networking #ProductLaunch #MarketingStrategy Cosmoprof North America #beauty #lifestyle #businessdevelopment #business

🌟📊 Did you know the promotional products industry is worth over $24 billion worldwide? 💰 The U.S. is the biggest player, but China and the UK are also key contributors! 🌍✨ Discover the global appeal of promotional items and how they can elevate your brand! 🚀 We want to hear from you! 🎉 If we reach 50 replies, we’ll hold a drawing for a free spec sample for everyone who responds. Let’s make it happen! 🥳 👇✨ Check out the video below! 🎥👇 #PromoProducts #GlobalMarket #MarketingStrategy #BrandBuilding #PromotionalItems #BusinessGrowth #WatchNow #SocialMediaPost #PromotionalIndustry #PromoItems #Engage

Austin Li sales on the first day $359 million for 618 festival Impressive yes! But ... ⚠ - Brands have to pay a ticket 80k$-250k$ to be on his show-Program - Brands have to give their best deals ever , lower price possible -50% minimim dscount - Brands have to give 20-40% commission to him (or his agency Mei One) - 80% of brands do not sell well on his show Question Do you think use the service of this Genius of business will be profitable for most brands? 🤔 If you can share your feedback , it will be constructive During 6.18, there is an intense competition - 60 million products will participate in discounts - 3 million new products will be launched, - 1.45 million merchants will participate in the event #china #KOL #ecommercechina

Great tips here:

When you are a usb lighting manufacturer and you take a KOL to market your company... Chinese selling strategies are behind my expectation. 😓 Ok, you will have visibility with this uggly video , because it is Viral on oudyin (tiktok) to see in China a cute girl in factory playing dirty. It creates hundred thousand of comments, 90% critics... Millions of view for this video sadly. BUT , is there really professional buyers that will ask a quotation after seing this douyin video? in China or oversea 🙄 I am maybe a bit too idealist. - Marketers in this firm try and see, probably without much thinking. - They do not give any guideline to KOL Sometimes, better to use professionals, an agency to communicate More about best practices in B2B marketing in China https://lnkd.in/gY3SMxAj China, more than other countries, is a connected country. Statistics are awesome: more the 90% of Chinese buyers start their research on the Internet.  #kolinChina #influencer #B2B #factory

[Co-Hosted Event] 𝗘𝘂𝗿𝗼𝗖𝗵𝗮𝗺 𝘅 𝗕𝗲𝗟𝘂𝘅𝗖𝗵𝗮𝗺 𝗟𝘂𝗻𝗰𝗵𝗲𝗼𝗻: 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 & 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗧𝗿𝗲𝗻𝗱𝘀 𝟮𝟬𝟮𝟰 Canadian Chamber of Commerce Vietnam is pleased to co-host EuroCham Vietnam and BeluxCham Vietnam's event -----Event Details----- EuroCham and BeluxCham would like to invite you to our upcoming Luncheon Seminar titled “Vietnam Retail Market & Consumer Trends 2024” where we will be discussing the latest trends in the Vietnam Retail Market and Consumer Behavior. Vietnam’s Retail Market has been witnessing decent growth. According to the General Statistics Office of Vietnam (Tổng cục Thống kê Việt Nam), in the first four months of 2024, total retail sales of consumer goods and services at current prices were estimated to reach 2,062.3 trillion VND, an increase of 8.5% over the same period last year (same period in 2023). Our expert speakers will share their insights on the current state of the Vietnam Retail Market, including the latest trends and consumer behavior. Topics that will be covered include: Key talking points to be covered: • Consumer Trends in Vietnam • The rise of Social Commerce • Types of Retail Space in demand in 2023/2024 • Retail Space towards a Green economy • Expectations and Retail Formats in Development for 2024 and Beyond • Retail Formats that seem to attract shoppers • Consumer behaviors of different generations (Millenials, Gen Z…) Details of the event: • Date: Friday, 14 June 2024 • Time: 11:45 AM – 02:00 PM • Location: Sofitel Saigon Plaza, 17 Le Duan, Ben Nghe, D1, HCMC • Fee (lunch included):       EuroCham & Co-host members: 850,000VND/pax       Non–members: 1,150,000VND/pax • Register Link: https://lnkd.in/gTkEshKG • Contact: Ms Khanh at [email protected] for more information *Please note that cancellation must be made at least 48 hours before the event; otherwise, a full charge (850,000VND/pax for EuroCham members or 1,150,000VND/pax for non-members) will be applied due to obligation with the venue. We look forward to welcoming you to the event!