Bob Lord’s Post

🚀Asaf Yanai, CEO, and co-founder of Alison AI explores the future of advertising in an exclusive interview with Jerome Knyszewski, VIP Contributor to Valiant CEO Magazine. Asaf shares his journey of integrating AI into creative processes, setting new benchmarks for productivity, efficiency, and conversion rates in the digital advertising landscape. Learn how AI is reshaping the industry and empowering brands to navigate complexities with precision and agility. Don’t miss out on this insightful discussion! Link in the comments. #AI #Advertising #Innovation

“If AI can end humanity, just imagine what it will do for marketing!” 🤯 David Jones, our founder and CEO, is taking to the stage at the Association of National Advertisers’s Marketing Technology Changemakers members conference on 18 Sept in New York - delving into the details of that statement. 💥 And it’s not even about imagining, it’s the reality of what marketers can already achieve with real Gen AI platforms like Pencil ✏️ now. 💥 The only end-to-end Gen AI marketing platform, Brandtech’s Pencil ✏ is creating ads today from insights to ideation to image generation to prediction performance to media delivery. 💥 We’re incredibly proud to be ANA’s Official AI and Data Partner. #ANAMarketingTech #GenAI #Brandtech #AIpowered #FutureofAI

Is AI the future of ad creativity or just a tool for faster ideas?   As AI models increasingly influence the creative aspects of advertising, experts are exploring whether these technologies are enhancing or threatening creativity. In an industry story by exchange4media, AI is highlighted as a transformative force, accelerating idea generation and offering data-driven insights for scalable content creation.   Anees Merchant, EVP - Global Head of Innovation, IP, and Analytics Consulting at C5i, discusses how AI is transforming the advertising landscape—not by replacing human creativity, but by enhancing it. AI enables faster, more effective ad concept generation while still relying on human insights for emotional and strategic depth.   Read more about how AI is revolutionizing ad creativity here- https://lnkd.in/dfWWDEw2 #C5iHumanAIImpact #C5iCompass #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact

#AI is more than just a silver bullet—it's a transformative force in marketing and technology, acting as the catalyst for innovation and success in #advertising. Through real-time analysis of vast data sets, AI algorithms can discern patterns, preferences, and trends among consumers. This allows marketers to craft advertisements with unparalleled precision. Discover how AI is reshaping the #adtech landscape, breaking barriers, and unlocking new possibilities in our latest webinar in the Course5 Compass: #GenAI Series - '2024: Digital Advertising Transformation Led by AI' with Anees Merchant, Executive Vice President, Course5 Intelligence. Unlock the full potential of AI in advertising by watching the webinar recording now! https://lnkd.in/dRGzSzDe #FutureOfAdswithGenAI  #Course5ToTransformation #Course5AI #Course5Analytics #Course5ToGrowth #Course5i #TransformativeIntelligence #Course5Compass 

AI Center Stage at MWC The Mobile World Congress (MWC), one of the year's biggest tech conferences (hosted by GSMA and CEO Mats Granryd — one of the leader's of our friends at The B Team), clearly has concerns about AI. There will be at least five panels on just the first day of the four-day event: * Is Generative AI Overrated? * The Interplay of Political Instability, AI, Marketing, and Advertising * Will AI Be Unethical Like Humans? * Bridging the Gap Between Social Impact & AI * Perfecting Profitability with AI Expect a wave of thought leadership this week on digital topics — look for the hashtag #MWC24 on social channels

At the DanAds 2024 Summit, industry leaders delved into the transformative impact of AI and automation on advertising. The event highlighted how these technologies are reshaping ad operations, enhancing efficiency, and driving innovation. Bryan Szekely, our Head of Ad Strategy, actively participated in these discussions, sharing insights on leveraging AI to tackle current challenges in ad strategy. His contributions underscored the importance of integrating advanced technologies to stay competitive in the evolving digital landscape. If you're looking to navigate the complexities of modern ad strategy, don't hesitate to connect with Bryan. His expertise can provide valuable guidance in addressing your advertising challenges. Read the full article here: 🔗 https://lnkd.in/eftrD47V #AdTech #AI #ModernAdStrategy #SigmaSoftwareUSA

V2, LLC's very own CEO, Aaron Cole breaks down some seriously cool new #AI features recently released by ON24. Check out this interview to see how you can leverage these in your virtual events!

71% of marketers believe that companies that don't embrace #AI will lose their competitive edge. 👀 We’re hosting a webinar on April 24 to discuss the trends we uncovered after surveying 600+ marketers and creatives on the future of AI and its impact on the industry. Andrew Fingerman, PhotoShelter CEO, and Christina Kyriazi, SVP of Marketing, will dive deep into the facts and figures. Sign up today and join us live to learn about: • The challenges marketers and creatives face standing out from the competition and keeping up with content creation • The latest trends in #artificialintelligence and how marketers and creatives are using this technology • The future of AI in #marketing, including ethical considerations, how #DAM plays a role, and more ➡ Register here: https://bit.ly/3xnHL0L #PhotoShelterAI #aiforbusiness #aiforgood #digitalassetmanagement

NEXT WEEK! Tune in to our NICE Talk on the 7 Key AI Practices for Successful CX Brands with Robin Gareiss, CEO and Principal Analyst at Metrigy, and Jennifer L. Wilson, Director, Product Marketing—AI & Platform at NICE. They'll be covering hot topics like: ✅ Top projects for CX transformation ✅ The importance of investing in technology AND people ✅ Insights on how AI is fast tracking innovation for organizations Don't miss it: https://bit.ly/4dLv13L #CustomerExperience #ArtificialIntelligence

Publicis Groupe introduces BSBot before Cannes Lions, offering client-exclusive AI insights and debunking industry hype. Learn about real AI impact and solutions with Publicis. Arthur Sadoun,  Chairman & CEO of Publicis Groupe commented: “The only thing more widespread than AI at the moment is the noise surrounding it. Cannes will only amplify it further. AI is already helping to deliver some outstanding creative work and I’m sure we’ll see more of that on the Croisette. But as an industry, we are at risk of trying to make AI everything, everywhere, all at once.” read more: https://lnkd.in/dQvzt5wi #Cannes #BSBot #AI #Advertising #Marketing #Tech #Innovation #Adtechtoday