Robert Van Varick’s Post

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Chief Design Officer - Michael Graves Design, Fast Company's "Most Creative People in Business"

I have been in love with the physical designs Rivian has brought to market since they first launched. The designs have tremendous personality. I disagree with the vision of a future without buttons, relying solely on voice commands. While voice commands can be great for accessibility purposes, it isn't my ideal scenario for navigating the settings and functionality of my car when a quick physical gesture driven by muscle memory can complete the job without distracting me from the road, or interupting a conversation that may be happening in the car or on speaker phone. Am I showing my age or am I showing my wisdom as a designer who has observed countless people interacting with the world around them? Curious to know the opinions of different camps when it comes to this topic of losing our analog inputs. Also, I still love you Rivian. #industrialdesign #iquitelikebuttons https://lnkd.in/em54T677

Rivian Declares War On Physical Buttons

Rivian Declares War On Physical Buttons

insideevs.com

Charles L Mauro CHFP

Founder and President of Mauro Usability Science / Neuroscience-based Design Research / IP Expert

1mo

Clearly, Rivian needs a professional human factors research team involved in interface development. Both screen-based and voice interfaces are slower, more error-prone, more difficult to detect and correct errors, and slower and more difficult to learn than simple analog controls. This has been well understood going back decades. My firm did the original testing on touch screens and later on voice interfaces in the late 1970's (not a typo). All of the UI systems employed by Rivian now and planned in the future have poor interface usability and are dangerous in terms of driver interaction and cognitive workload during driving.

Chris Whyte

Helping physical product companies hire top-tier design and engineering talent faster ▶ USA, UK & Europe 🇺🇸🇬🇧🇪🇺 ▶ Host of The Design Journeys Podcast! 🎙

4w

Couldn't agree more Robert. Touch screen controls are a distraction (especially if it requires multiple presses) and voice commands can get in the bin! It's bad enough getting annoyed with other drivers, let alone having an argument with your car ha! I too though am probably showing my age! Do you think there's a happy medium where digital and analog inputs can coexist in vehicle design?

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Matthew Esposito

strategy / product / tech / design / sustainability

1mo

I’m in the analog camp - buttons and better digital UX is so difficult to get right - but that’s not a license to give it up. Tapping glass and voice only is not the future I personally want. And not the designs I purchase.

Michelle Lamond

Product & UX Designer | Helping product teams drive value and innovation | Improving user experiences and outcomes

1mo

I have to wonder, what problems does it solve and what problems can it cause? I can see VUI being better and safer than a digital screen UI. But is it an improvement over analog controls? The digital display on my Nissan Rogue randomly and suddenly restarts while I'm driving, rendering digital controls inaccessible for a few minutes at a time. I probably need to look into whether this is a recall--and definitelely need to get it fixed-- but my point is that innovation can create new sets of problems and risks. Also, what is the cost of repairing a car's computer system vs. broken button or knob? All important to think about when making choices as a consumer, and which manufacturers aren't going to consider for you. (But should.)

Nigel Scott-Williams

Business Development Officer at Leland International

4w

Those who don’t understand the advantages of buttons are like designers who ignore the handicapped, or different needs of women. Older people, especially while driving, cannot switch their glasses in order to see what is on a screen. The eye prescription they need for seeing text and symbols on a dashboard is vastly different than the one they need to see the road ahead. Buttons become intuitive and can be used without having to review a ‘menu’ of screen options.

Scott Rayburn

VP, Marketing at DataArt

1mo

I can see this kind of voice UI as super convenient in the onboarding phase of owning a new vehicle. But it's not like we switch cars everyday. Familiarity with the physical buttons and muscle memory make a car feel more and more like home, and probably safer, as you drive it. I do like the idea of using AI-enabled voice UI to connect the synapses between all the different apps we try to use while driving. The current push toward large tablets and infotainment definitely strikes me as a dangerous direction for drivers, and voice seems like it could smooth some of these issues.

Scott Doty

Principal at Scott Doty - Industrial Design

1w

Well said. Buttons that can be located while keeping your eyes on the road, future highly accurate voice recognition with AI so you don't get road rage from having to repeat yourself, and heads up displays are all superior to touch screens in cars. We need data on what is distracting / less so and it needs to be shared to develop best practices. The flexibility of touch screen is great, but while driving eyes on the road needs to be priority. Tech should make things safer not more dangerous.

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Kevin Mercer (PhD)

Freelance User Experience Research Lead & Director at Go Figure Research. Owner and lead developer at Advocacy Data and Intelligence.

4w

You are definitely being driven by wisdom as a designer. Task efficiency, driver distraction and cognitive load all need to be considered. As you say, muscle memory and the haptic feedback of a physical control that does not require gaze focus is better than trying to remember the correct voice command and converse coherently with your car whilst driving, especially with others in the car.

Neal Munson

Making Custom AI Fast and Easy | Teaching Technical and Human Truths.

1mo

I hope there comes a day where we can have our cake and eat it too. I'm all about having AI take a shot at doing what I want to, but I still want the option of doing it myself or finetuning what the AI does with buttons and knobs. I'd even put in a kill switch to "turn off the AI" if I want.

Cathryn Mataga

Video Game Programmer at Aristocrat

1mo

Totally agree. Buttons are tactile, you can find them by feel while still looking at the road.

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