Rupert Morris’ Post

Struggling to create posts that resonate with your buyer personas? 😓 Address their wants, fears, dreams, and frustrations to craft content that truly connects and watch your engagement soar! https://lnkd.in/eg3uTJyj #B2Bmarketing #ContentIdeas

Your solution is clearly superior to your competitor's, right? So it makes sense that you want to shout from the rooftops about its features and benefits. Unfortunately, that type of content only appeals to a subset of your target audience—and can be quite off-putting to others. Watch this short video ⤵️ for an explanation of why its appropriate to write about features and benefits some of the time, provided you've also published relevant, helpful content for prospects and customers at different stages in their buyer's journey. To learn more and to find out how we can help, visit the MessageUp company page or drop us a line in the comments. #b2bcontent #b2bcontentmarketing #b2bmarketing #customerfocus #buyersjourney #buyersjourneymapping

Your solution is clearly superior to your competitor's, right? So it makes sense that you want to shout from the rooftops about its features and benefits. Unfortunately, that type of content only appeals to a subset of your target audience—and can be quite off-putting to others. Watch this short video ⤵️ for an explanation of why its appropriate to write about features and benefits some of the time, provided you've also published relevant, helpful content for prospects and customers at different stages in their buyer's journey. To learn more and to find out how we can help, visit the MessageUp company page or drop us a line in the comments. #b2bcontent #b2bcontentmarketing #b2bmarketing #customerfocus #buyersjourney #buyersjourneymapping

To really connect and drive results, you need the right content at the right time. 👉 Here’s how you should approach the content marketing funnel: ✔ Awareness: Start by educating your audience about the problems they might not even realize they have. Show them the solution. ✔ Consideration: Now they’re comparing options. Help them see why your product or service is the best choice. ✔ Decision: They’re almost ready to buy—use customer stories, case studies, and real-world results to give them that final push. ✔ Revenue/Advocacy: Once they’re on board, keep the relationship strong with ongoing support, updates, and exclusive perks. This approach can help you build trust and turns leads into loyal customers. #b2bmarketing #contentmarketing #contentmarketingfunnel

Want to connect with high-value customers without spending a fortune on ads? Try the unconventional approach I shared below ⬇️ This strategy costs nothing in ad dollars but pays off in authentic relationships and valuable conversations. By adding value to your industry, you'll naturally attract the right people. They'll seek you out, curious about the person behind the valuable content. #ContentMarketing #CommunityBuilding #B2BMarketing

What’s missing from this digital ad checklist? ✔️ Compelling copy ✔️ Strong value prop ✔️ Clean design ✔️ A call to action …it’s so simple, but a lot of B2B marketers overlook it. It’s creativity. LinkedIn just published a report about how creativity impacts B2B ads. It shouldn’t be surprising, but it’s still a good reminder: B2B decision makers are 40% more likely to consider buying from a brand if their ads are seen as “creative.” Creative ads are viewed longer, get more engagement and strengthen a brand’s connection with audiences. So, when you go to build your next campaign, remember that a little bit of creativity can go a long way. #b2bmarketing #b2bdigitalmarketing #marketingstrategy

When your marketing is on point, sales become easy. Why? Because when you’ve built trust, credibility, and stayed front of mind, people are already saying yes before you even ask. Sales only get hard when your marketing isn’t doing its job. If you’ve delivered on your promises and shown results, the conversation shifts to, “How do we make this happen for you?” Short-form content taps into the attention span of your audience, grabbing them quickly and keeping you front and center when they’re ready to buy. 💥 #MarketingStrategy #BuildTrust #StayTopOfMind #SalesMadeEasy #ShortFormContent #AttentionEconomy #Credibility #BusinessGrowth #ContentMarketing #SocialMediaStrategy

When your marketing is on point, sales become easy. Why? Because when you’ve built trust, credibility, and stayed front of mind, people are already saying yes before you even ask. Sales only get hard when your marketing isn’t doing its job. If you’ve delivered on your promises and shown results, the conversation shifts to, “How do we make this happen for you?” Short-form content taps into the attention span of your audience, grabbing them quickly and keeping you front and center when they’re ready to buy. 💥 #MarketingStrategy #BuildTrust #StayTopOfMind #SalesMadeEasy #ShortFormContent #AttentionEconomy #Credibility #BusinessGrowth #ContentMarketing #SocialMediaStrategy

Understanding your audience is key to developing an effective marketing strategy. You need to ask yourself questions like: 👉 What does your ideal client look like? 👉 What are their needs, preferences, challenges, and motivations? 👉 What factors influence their purchasing choices? 👉 Where do they spend their time, both online and offline? 👉 How can you connect with them? We’ve prepared a free, downloadable guide, Five steps to creating B2B customer personas, to help businesses working in the construction sector to identity and target prospects effectively. Click here for your free download: https://lnkd.in/g4mZxbZS #B2BMarketing #DigitalMarketing #BuiltEnvironment #ConstructionMarketing