🎙️ Selling to Enterprise as a Startup Founder: Insights from Zoltan A. Vardy from the Pod! Selling as a startup founder? You should look for specific advice. It's a completely different game compared to selling with the backing of a big company’s established reputation and resources. Zoltan breaks it down: 💼 Large company sales: You rely on brand recognition and infrastructure to close deals. 🚀 Startup sales: As a founder, you are the brand. You’re selling your vision, your solution, and yourself. Customers aren’t buying a logo. They’re buying your expertise and the value you bring. While it’s a challenge for founders, as Zoltan says, it’s also deeply rewarding. Successfully closing deals isn’t about inherited resources. It’s about personal impact and solving real problems for your customers. How do you approach enterprise sales as a founder? Do share your thoughts with us! For more from Zoltan, check out the full episode on Spotify: https://lnkd.in/dp3u5cFd
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Did you catch the 6th and final episode of Perfect Pair yesterday? WHAT a truly fascinating chat that was! Perfect Pair is a 6-episode 45-minute webinar series that brings together experienced Fractional Execs from across the C-Suite to talk about how partnering with a seasoned expert is the key to a growing company unlocking the biggest return from their software investments. We had each guest choose a tool that they love and tell us why that product is great for a growing company and how Fractional expertise can help to implement it properly. Caroline and I never know in advance which piece of software our guest is going to be talking about and James Conroy-Finn blew our minds talking about his favourite tool - the mind itself. James is a technology leader and entrepreneur with a background in Physics and his deeply self-reflective thoughts on how to build the best software using YOUR best software (or it it hardware? Can't wait to continue that debate!) was the perfect end to the Perfect Pair series. Caroline and I will be back in 2025 with a brand new content series that we're very excited about (and not just because she let me give it an alliterative pun name again...) Catch the recording of our chat with James here: https://lnkd.in/ec9qAJTt --- #startups #strategy #operations Hi, I'm Milly and I help founders win. I’m a Fractional COO and Business Coach. I build accessible and affordable ways to help you beat the odds and build a business that’s destined for success, without breaking the bank. If you're struggling with overwhelm and you'd like to get more of the right sh!t done in your growing business, head to my profile to book a free, no-strings, zero-stress chat with me. Liked this post and want to see more? 🔔 Hit the bell icon on my profile for more content like this ➕ Connect with or follow me
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Nick Fogle is the CEO and founder of Churnkey, a company focused on customer retention. Nick has a background in building businesses, including a podcasting tool that faced significant churn issues exacerbated by COVID-19. Nick Fogle's highlights include founding Churnkey to address churn issues for subscription-based businesses. The company shifted from targeting small businesses to focusing on larger organizations with significant churn problems. Churnkey has refined its product through iterations and secured funding aligned with its long-term profitability vision. Nick discusses high churn rates in his previous business, worsened by COVID-19, and ineffective solutions for small businesses. He faced market fit challenges, scaling issues with a small team, and tough decisions between bootstrapping and seeking funding. Nick gives a shoutout to his co-founders, Rob Moore, Baird Hall, and Scott Hurff, for their key contributions to Churnkey's success. He also appreciates the insights from consultants and beta testers that validated Churnkey's approach. 🚀🚀Is your company ready to scale up? Take our FREE assessment to find out! Discover your Growth Readiness, identify potential blockers, and see where you are in your launch transition. ➡https://lnkd.in/gDk4g_y3⬅ 🚀🚀Join our Growth Readiness Workshop to become a growth walker and master effective scaling strategies for increased profitability and rapid business growth: ➡https://lnkd.in/g4-ebebz⬅ 🚀🚀Supercharge your outreach with the advanced tools from outreach.withmoku.com. Seamlessly enhance your communication strategy and achieve your business goals!🌟📈 #gaspodcast #withmoku #toddwestra #businessgrowth #customerretention #churnmanagement #churnkey #nickfogle #startupsuccess #entrepreneurship #scalingup #fundingstrategies #podcastingtools #businessinsights #growthhacking #startupjourney
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I’ve consulted 50+ startups and one of the most common mistakes I see is founders wanting to outsource sales too soon. All early stage Founders should prospect and close deals The good news - it's not as hard as most think Here's a simple formula 1. Build target list of ICP (LinkedIn Sales Nav., Apollo) 2. Start as many conversations as possible with your ICP Use (email, text, phone, events, podcasts) 3. Set discovery meetings Then (ask questions, find problems, expose pain) 4. Proposal review meetings (don't email proposals over - review them together on Zoom) 5. Build pipeline (Goal: 3x revenue target) 6. Close deals (at least 30% of your pipeline should close) Do this for your first 10 or so deals This will give your startup a 10x chance of success ✌ P.S. do you agree? #sales #founders #marketing
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"other than our startup circle, noone is talking about demand gen. and social. All the enterprise companies are still doing ebooks, white papers. etc." 💡agree? disagree? our chat with Emir co-founder of HockeyStack , is now live on spoti! - If you're following B2B tech and startups, chances are you've heard of the HockeyStack team and Emir who's the co-founder and CRO. His journey from college dropout to Y Combinator is a rollercoaster ride of grit and determination. Hearing how he and his team built the business from the ground up, and pivoting until they hit the jackpot with their revenue attribution tool for B2B, is nothing short of inspiring. But one thing that really hit home for me was Emir's take on the importance of having a bond between co-founders. He likened it to a marriage, and boy, ain't that the truth! It's all about that long-term vision and having each other's backs through thick and thin. We chat about founder-led sales, product market fit, sales and marketing innovation with Emir on this episode of Sales Therapy. So grab your headphones and tune in! #marketing #sales #podcast #buyerenablement #demandgen
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I enjoyed a top class networking event last night with Tech-Connect London. It was full of the positive energy of Startup founders and potential Entrepreneurs figuring out... - their direction - how to get started - how to start pitching their ideas - whether it will fly - and in some cases when / how to quit their jobs and go full time I wanted to share two excellent sources for people just trying to figure out how to get started. (There's plenty more good ones, but I do like these two) April Dunford talks about "Positioning" - how to understand exactly what your offering is - what your prospects need - how you are unique and different, who your prospects are, and how to communicate it them. https://lnkd.in/g8U-Se4v There's workshops you can do on the site and an excellent Podcast. While April talks a lot about SAAS businesses these rules apply anywhere, even to a brand new start-up in your front room. Another great starting point is Dan Priestley, an Aussie Entrepreneur in London. Look up his "Key person of Influence" concept. He's on lots of podcasts so you can hear him explain it, buy the book, or hoover up his great concepts here: https://lnkd.in/g_Smz5Vg https://lnkd.in/g2bx8M4t If you're trying to get started in business, want to know how to build a strong pitch and how to develop a reputation so people come looking for you - these two sources are an excellent starting point. And it works equally well for an established busienss that wants to pitch better, and grow faster. Do tell me below if you have any other favourite sources of guidance like this. And good luck with that amazing business idea and soon to be start-up!
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The next podcast from Revenue Ramble is about sales techniques for startups in 2024. Craig Rosenberg, currently the chief platform officer at Scale Venture Partners, shared his insights on how founders should approach sales. Here are the key takeaways summarised: 1. Founders should spend time talking to customers (ideally 10 calls per week) to understand their needs and challenges. 2. Founders should transition from selling themselves to building a sales team. Ideally, they should start hiring 2 SDRs followed by 2 AEs. 3. Founders can play a supportive role in the sales process by being solution engineers on calls and closing big deals. 4. The traditional 70/30 rule (70% of the buying decision is made before a buyer talks to a salesperson) is no longer accurate. Buyers are more informed but also confused due to the abundance of information. Salespeople need to add value by acting as trusted advisors. 5. Product-led buyers are a new trend. They expect to see the product early on in the sales process. Companies need to adapt their sales approach to cater to these buyers. 6. Founders should build their personal brand on social media (like LinkedIn) to position themselves as thought leaders and attract potential customers. #RevenueRamble #salestips #salestraining #B2Bsales #startupsales #closingsales
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I recently shared my entrepreneurial journey with Eric Melchor for the Innovators Can Laugh Podcast 🎙 Thanks, Eric, for the fantastic chat where we explored various topics from the challenges of building a marketplace to sales strategies for B2B software companies. From sharing insights and learnings from my first entrepreneurial experience to how I started my second venture Metrikflow, with the mission of helping industrial companies in decarbonizing their supply chains. 🌍 From closing our first partnerships to our client acquisition strategies, including tips for outbound campaigns, and sharing our exciting plans for the future. Big thanks to Eric for being a great host, I really like what you are doing! 🙌 Link to the episode in the first comment. #Entrepreneurship #Sales #PersonalGrowth #SaaS
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Looking for scale advantage inside your SaaS company? This daily reflection will give you an idea that could be your breakthrough. It's my reflection on a quote that Matt Van Itallie, CEO of Sema, shared with me in my podcast interview with him. Be Remarkable #saas #entrepreneurship #startupstrategies
- Value Inspiration
https://valueinspiration.com
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Jeremy Krell: “Those that do a really good job also tend to do a good job of embracing vulnerability. Where are the challenges? Where are they still struggling? And also are embracing learning, right? When they hear feedback, they're responding really well to that feedback, because at the base of all of these investments is people, right? You can have a great product or you're developing a great product, you don't even have one yet, at the end of the day, we have to believe in the people, right? Because the business part is tough and I've got to have great people around that business that we think are really going to be successful and that's who we're empowering.” 🗣️ Successful startups often excel at embracing vulnerability and learning from feedback. At the heart of every investment is the belief in people. 👪 While a great product is important, the real differentiator is the team behind it. When founders openly address their struggles and adapt based on feedback, they cultivate an environment ripe for success. Want to dive deeper into how embracing vulnerability can empower your startup journey? Tune in to the latest episode of The Dental Economist Show, where Jeremy N. Krell, the Managing Partner of Revere Partners, explores how acknowledging challenges and actively responding to constructive criticism can drive growth and innovation. 👉 Apple - https://apple.co/3zUBmMa 👉 Spotify - https://spoti.fi/3BCCCEi 👉 YouTube - https://lnkd.in/eC4YEddk #DentalBusiness #DentalGroup #TheDentalEconomistShow
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It’s impossible to build a successful startup without the right strategies and insights. (and developing the right strategy takes time) So, here's what you can achieve today: You can learn how to turn competitors into partners. You can discover the secrets to building a top-tier sales team. You can find out how to balance product innovation with sales growth. You can gain insights from someone who’s walked the entrepreneurial path. It’ll only take you one episode. [link in the comments] By the end, you’ll know: How to leverage strategic partnerships for growth. The key elements of a high-performing sales team. Practical tips for scaling your product. What it takes to build a unicorn. Don’t just think: "I want my business to be successful" Pick actionable insights over abstract ambitions. Tune into our latest episode with Melvyn Lubega, co-founder of Go1, and get inspired by his journey from Y Combinator to building a $2 billion unicorn.
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