RudderStack’s Post

Ever feel like your retargeting efforts are castles built on sand? Shopify CAPI and other default Conversions API connections limit your options for retargeting. First party data Ops can fix this problem! - 1PD Ops uses server-side 1P domain tracking for 100% accurate attribution & boosted ROAS. - First-party cookies that never expire help you understand your customers like never before with deeper insights. - 1PD Ops unlocks the power of your data to help you optimize the ad campaigns like a pro! Upgrade to 1PD Ops today and unleash your ad potential!

For any brand running ads on Google Ensuring you effectively drive non-branded traffic at scale is crucial to driving overall revenue growth. Without a well-structured Google account, you risk over-indexing spending on traffic that is likely to convert anyway, retargeting the same people over and over again. PMAX campaigns are an E-commerce brand's best bet for Google ads performance, but adding brand exclusions & existing customer exclusions is key to ensuring you are creating new revenue month-on-month.

Looking to increase conversion rates on your display campaigns? Our shoppable feeds solution pulls your product, pricing and retailer data into ad creatives - turning them into a truly dynamic experience. Take a look at this recent shoppable feeds campaign we ran with Lego which takes this one step further with geolocation - the perfect retargeting campaign doesn’t exi…

The Power of Ad Retargeting Step into the realm where the ordinary becomes extraordinary, and every click tells a story—welcome to the power-packed universe of Ad Retargeting. In the vast landscape of digital marketing, this strategic tool emerges as the magician’s wand, turning casual browsers into committed customers. Click on the link below for more https://lnkd.in/dS9TXcd7 #retarget #blogging #advertising #ads #digitalmarketing #adstargets

💥 Want to boost engagement and show shoppers exactly what they’re looking for? Dynamic product ads on Meta and Google can help your brand do just that – without lifting a finger. These smart ads automatically display the most relevant products to each shopper, making your campaigns feel personal and driving stronger results. Dynamic ads pull from your product catalog, showing each customer items they’ve previously viewed or similar products they’ll love. With automated updates, they stay in sync with your stock levels, prices, and promotions – so your ads are always current without the need for constant updates. This is especially powerful for retargeting, reminding potential customers of what caught their eye and encouraging them back to your site to complete their purchase. Dynamic product ads are a game-changer! #DynamicAds #EcommerceTips #OnlineShopping

🚨 Meta now has advanced insights for Advantage+ Shopping Campaigns. 🛒 eCommerce marketers can readily gain clarity on performance from new, current, and engaged prospects—a great improvement for retargeting and pushing shoppers through their buyer's journey. Learn more about the update here. ➡️ https://hubs.ly/Q02tG9jk0 #Meta #Facebook #Instagram #Advertising #ECommerce #Marketing #ECommerceMarketing #BreakingNews #AdvantagePlus #ShoppingAds

why google display ads important for ecommerce business !! ✪ ✪ Increase brand visibility. ✪ ✪ Reach potential customers across the web. ✪ ✪ Influence purchase consideration. ✪ ✪ Enable retargeting for abandoned carts. ✪ ✪ Offer cross-selling and upselling opportunities. ✪ ✪ Provide cost-effective advertising solutions. #googleads #googledisplayads #ecommerce #ROI #bannerads #Digitalmarketer

why google display ads important for ecommerce business !! ✪ ✪ Increase brand visibility. ✪ ✪ Reach potential customers across the web. ✪ ✪ Influence purchase consideration. ✪ ✪ Enable retargeting for abandoned carts. ✪ ✪ Offer cross-selling and upselling opportunities. ✪ ✪ Provide cost-effective advertising solutions. #googleads #googledisplayads #ecommerce #ROI #bannerads

Thrilled to share a case study on how LS Digital assisted a travel brand in leveraging the Criteo Commerce Growth Platform, resulting in a 32% improvement in their Cost Per Transaction (CPT) compared to other retargeting strategies. Criteo Prasad Shejale Rupak Ved Anand Bhadkamkar Anshuman Misra Vinay Tamboli Manesh Swamy Maanesh Vasudeo Shantanu Bhattacharyya Tejas Thakkar Anuraj Gupta #CaseStudy #CampaignSuccess #DigitalMarketingTransformation #ChallengeTheNow

Post 6: One thing you learn everyday ✨ Are you making the most out of your campaign tracking? ✨ With our advanced pixel tracking solutions, you can effortlessly monitor both online and offline actions. From site visits and purchases to specific button clicks, our pixel solution can track multiple conversions across all your campaigns with a single placement. 🚀 Key Updates: Enhanced Pixel Solution: Now supports hashed email addresses for better attribution and customer reach, while ensuring user privacy. Universal Tracking: Place one universal code across multiple pages to track various events, simplifying conversion and retargeting. Offline Tracking: Measure the impact of your digital campaigns with TV Tune-In and In-Store Visit tracking. Whether you're aiming to optimize app installs or retarget users effectively, our DSP's pixel tracking solution has got you covered. Start leveraging these insights today to elevate your campaign performance! #DigitalMarketing #AdTech #PixelTracking #CampaignOptimization #OnlineTracking #OfflineTracking #MarketingStrategies #CustomerAttribution #PrivacyFirst