RSM US LLP’s Post

As the economic landscape evolves in 2024, food and beverage companies are facing growing pressure from economic uncertainty, prompting consumers to tighten their budgets. The shift in consumer behavior—marked by increased price sensitivity and a tendency to trade down to less expensive goods—poses a direct threat to revenue. To counteract these trends and drive sales, businesses must invest strategically in promotional activities. However, striking the right balance between meeting the needs of more frugal consumers and maintaining profitability is crucial. Read more in our industry outlook: https://rsm.us/4eeeqpy

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Interesting perspective on the evolving challenges for the food and beverage industry. Striking the right balance between consumer demands and profitability is key.

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