Rahul Saraswat’s Post

GEEIQ is thrilled to announce our new partnership with Century Games. 📣   Century Games is the studio behind some of the most popular experiences on Roblox, including Livetopia and Metro Life. 📊 This partnership will enable GEEIQ users to access rich data behind Century Games’ portfolio of Roblox experiences, further ensuring that brands activating in this new marketing vertical of virtual worlds and gaming are making data-driven decisions. 🕹 Founded in 2010, Century Games is a global leader in delivering exceptional gaming experiences, distinguished by its creation of leading titles across multiple genres, including casual, role-playing and strategy games. 📈 Over the last six months, both Metro Life and Livetopia saw a combined 34 million monthly active users (MAU), with over 630 million total sessions. This makes these experiences attractive entry-points for brands considering Roblox, with GEEIQ partner L'Oréal Paris previously integrating into Livetopia in Q4 '23. “We’re thrilled to have partnered with GEEIQ who has the proven platform, insights and experts to provide a deeper understanding of KPIs to our partners across our portfolio of games. GEEIQ's solution will now enable brands entering Century Games experiences to measure and optimize their activations. We look forward to our continued efforts to lower CPMs and contribute to a company’s bottom line.” - Jason Steyaert - Head, Global Brand Partnerships & Integrations | Roblox at Century Games. To find out more, follow GEEIQ and download our bi-annual report, The State of Virtual Brand Experiences Part II, which includes an interview with Jason Steyaert. Link in comments. 👇

Have we seen all of this before? It's 1995 and Chex has just licensed the game engine from DOOM to release Chex Quest 🤯! But I am getting ahead of myself. Are we reinventing the wheel? Brand activations through gaming has been around since the 90's. Sure, back then you got a copy in your cereal instead of having to register a crypto wallet (not in all cases). The beauty of 90's branded games is that it brought to life a brand that consumers had already bought into. - 7Up brought Cool Spot Sega Genesis to life - Cheetos brought "Chester Cheetah: Too Cool to Fool" to life. - Chex brought Chex Quest to life (again, by licensing DOOM) 6 Million Boxes sold in 6 weeks! I forgot to mention that their team could not figure the game out so they had to hire a 17 year old who worked on the game after school. Imagine a team of developers waiting for a 17 year old to finish school so they can start working 😅. Last but not least.....PEPSI MAN! Although it was only ever released in Japan, it's one of the most beautiful things I have ever seen from a brand 😂. Users would play a Pepsi themed version of Temple Run, while also receiving side quests through dialog with police officers (side quests along with all quests required supplying more Pepsi to.....you guessed it, Pepsi Town) What do these activations have in common? They were all cancelled. Not because they weren't successful. I mean it's safe to say that Chex never sold nearly as many boxes after the hype had subsided. Brands rode the hype.....did short campaigns with limited offers and tapped out when they had enough because it was NOT their brand identity. The point is.....brand activations through gaming work! They always have, which is why the current blueprint of web3 gaming is a successful one. Successful? You may ask. Given the fact that most of the attention has been garnered by the biggest luxury brands to have ever existed. I mean, were they ever going to fail? Can we judge the longevity of web3 gaming and web3 brand activations on the success of these super star brands who were following their brand personalities and archetypes when entering the space? Just like luxury, everyone would like to have a taste but very little can afford to even so much as enter the front door before being ushered away. A mature web3 will see the everyday person interacting with it. To conclude: A brand experience on Roblox is NOT the answer to every brand entering web3, because if your consumer does not recognize, need or want the experience, you risk losing existing customers for the chance at competing for the attention of GenZ. So this is why top brands do not look to build massive communities of spam accounts farming the next free something. They get in.....they get out......they continue doing what they do best! But yes, we have seen all of this before and we will see it again. Stay tuned....... - Edward Regue | Philosopher of Web3 #ingame #web3gaming #web3marketing #BrandActivation Dan Barry

Brands who have not incorporated Roblox in their 2024 strategy are missing a huge opportunity. The current statistics are undeniable: -70M Daily Active Users -15M Active Experiences -4.8M current concurrent Users -6.27 min average session length Top Branded Experiences: 1. Vans World - 105M visits 2. Alo Sanctuary - 99M visits 3. Twice Square - 71M visits 4. Sunsilk City - 56M visits 5. Tommy Play - 48M visits 6. Gucci Ancora - 45M visits 7. NARS Colour Quest - 42M visits 8. Spotify Island - 37M visits 9. Festival Tycoon -34M 10. NikeLand - 33M 11. KSI Launch Party - 29M 12. Cartoon Network - 23M Your future customer base is on Roblox. -They’re not on Instagram -They’re not on Facebook -They’re not on LinkedIn -They’re not on Twitter -They’re not on TikTok They’re on Roblox. Brands, don’t be left behind. -Find a great partner -Build an incredible strategy -Develop an insane Experience -Unlock your future customer base When it comes to choosing the right partner… There are only 3 Roblox studios in the world that come highly recommended for Brands. My number 1 choice has to be Exclusible. -Never delivered anything less than diamond quality. -C-Suite are Ex-Execs from Fortune 500 Luxury Fashion. The team are permanent residents in Roblox… …. They don’t actually live on planet Earth. The biggest reasons why brands succeed when entering Roblox are due to these four Legends: Olivier Moingeon - CCO, Top 5 Immersive thought leaders in the world Sara Teixeira - Head of marketing, responsible for millions of viral views Nicholas Kovacich - Head of Product, The worlds best Roblox Storyteller Hugo Gesbert - Head of Production, was probably born in Roblox And behind every great leader, there is an even greater team: Thibault Launay - CEO Olivier Bureau - CDO Pierre Guigourese - COO Francisco C. - Head of Finance Catarina Gomes - People Ops & Culutre Manager Remy Donadelli - Head of Community Maggie Deris - Marketing Partner Janina Vinklere - Roblox Ambassador & BDM Andrea M. - Roblox Ambassador & BDM Anne-Liese Prem - Roblox Ambassador & BDM Ken Cato - Roblox Ambassador & BDM Elmira Mamriyeva - Roblox Ambassador & BDM And 40+ other incredible Ambassadors and BDMs. If you want to crush it on Roblox in 2024… Do it the right way… The Exclusible way. P.S. Comment “Roblox” below for a 100+ page report detailing the top brands Roblox strategies.

CHINA'S $66B GAMING GOLDMINE: ARE BRANDS MISSING OUT? Jing Daily Today, the country’s most popular video game titles rake in millions of users per day – Honor of Kings attracts 100 million daily players, while Genshin Impact boasts a monthly total of over 60 million users. “Luxury brands are definitely overlooking significant opportunities within China’s gaming ecosystem,” Philip Driver, founder and CEO of international game marketing agency The Game Marketer tells Jing Daily. “Chinese consumers spend huge amounts on brands, and the demographic of Chinese gamers includes a sizable portion of young, affluent individuals who are receptive to luxury brands.” Brands rushed into global gaming platforms, such as Roblox and Fortnite, en masse last year. According to metaverse data company GEEIQ, over 700 brands launched in-game and virtual activations – 400 of which were released in Roblox – in 2023. But with international platforms like Roblox, Minecraft, and Fortnite banned in the mainland, penetrating China’s siloed ecosystem is challenging. Luxury’s hesitancy stems from a lack of understanding, says Driver. “There’s a lack of awareness of the gaming landscape in China and the types of games Chinese players enjoy. There are games [in China] that have millions of players, but have never been heard of outside of the country,” he adds. Charles Hambro, CEO and co-founder of Geeiq echoes this. “There’s a huge education gap between China and Western brands regarding what channels are available for a brand that wants to enter the Chinese gaming market,” he says. “While global games leverage high screen time and addictive algorithms to keep audiences attached to screens, Chinese policy is leading the way in implementing play time limitations to protect younger audiences,” Richard Hobbs, founder of Brand New Vision tells Jing Daily. “Brands will need to consider longevity in the gaming market, rather than a reliance on short-term [activations] and high-hourly activity.” Tried and failed Also, slip-ups are landing brands in hot water. One cautionary tale is Burberry’s tie-up with Honor of Kings in 2021. Initially met with acclaim by netizens, the house’s stance on cotton from the Xinjiang region saw Tencent Holdings (the internet giant behind the game) terminate the deal just days after its release. Likewise, Bulgari x Honor of Kings’ collaboration on digital jewelry was widely anticipated across the mainland last July, before the brand mistakenly listed Taiwan as a separate entity to China. The blunder resulted in a countrywide boycott, with the Weibo hashtag “#BvlgariWho will be the first to terminate the contract” amassing over 34.8 million views. explore more: https://lnkd.in/gZtKjpn5 #ai #metaverse #gaming #investment #fashion

🌟 The Future of Brand Engagement on Roblox 🌟 With 77.7 million daily active users in Q1 2024, Roblox is revolutionizing how brands connect with audiences. Stephanie Latham, VP of Global Brand Partnerships at Roblox, recently discussed on Variety's Strictly Business podcast how the platform is a goldmine for experiential marketing. Why Roblox Stands Out: -Music and Sports: From virtual concerts with top artists to immersive sports events from all the top leagues, Roblox offers unparalleled engagement opportunities with real potential to highlight key Sports Moments! -Film and Entertainment: Interactive trailers and fan hubs, like Netflix Networld, showcase how media can captivate audiences in new ways. -Commerce and Safety: Roblox's robust safety measures and innovative shopping features provide users with a secure and engaging environment. At FreshCut, we’re excited about these developments. Our initiatives, such as digital integrations for the PGA TOUR, Zenni Optical and Dark Horse Comics, LLC and more branded interactive campaigns to come, align with Roblox’s vision of immersive engagement. Kudos to Stephanie Latham for her insights and for showcasing Roblox’s potential to transform brand engagement. 👉 Interested in leveraging Roblox for your brand? Let’s chat about innovative strategies! #Roblox #ExperientialMarketing #DigitalAdvertising #Innovation #BrandEngagement #Gaming #FreshCut https://lnkd.in/eUBdt85s

🌟 Exciting News from eNaming! 🌟 We're thrilled to announce that eNaming has been entrusted with the sale of a premium brand domain: Appetites.com! This is a rare opportunity to acquire a highly memorable and versatile domain, perfect for brands in the food, lifestyle, health, or e-commerce sectors. Why Appetites.com? 🔥 Brandable: Instantly resonates with consumers, evoking strong emotional connections. 💡 Versatile: Suitable for a wide range of industries, from food & beverage to tech startups. 🌐 Memorable: Easy to spell, easy to remember, and offers incredible SEO potential. If you’re looking to elevate your brand with a domain that stands out, Appetites.com is your golden ticket. For more details, check out the full press release here. Feel free to reach out if you have any questions or would like to explore this incredible opportunity further. #DomainNames #Branding #DigitalMarketing #eCommerce #PremiumDomains #Appetites

Which brands entered virtual worlds this month? Here are three honorable mentions 👇 ☕ Starbucks on Roblox. Multiple virtual cafés popped up across popular experiences like Bilberry City and Seaboard City RP. These shops not only capture the iconic look of Starbucks but also offer players in APAC real-world rewards like free coffee and discounted snacks. 🛒 Sam's Club with Obsess. Just launched, this GEEIQ partner’s virtual Christmas shop is one of the first holiday-themed activations this year. In Q4 2023, 21 holiday-themed virtual shops appeared across platforms like Emperia, ByondXR, and Obsess. 🐱 Dr. Seuss Enterprises, L.P. on Minecraft: Players can now interact with beloved characters like the Lorax and the Cat in the Hat on Minecraft, experiencing these stories in a fresh, interactive format. Platforms like Roblox have shown how successful book-inspired activations can be, with the Warrior Cats experience attracting 544 million visits since 2019. Check out GEEIQ’s Brand Activation Timeline below and see if you recognize a few other key brand activations. 👇

These brand ventures into virtual spaces signal something bigger than a digital play. They’re stepping into experience creation where engagement becomes more intimate and personal. Starbucks isn’t simply setting up virtual cafés; it’s bringing its familiar coffeehouse ambiance into players’ daily lives, letting the digital experience overflow into real-world perks. Sam’s Club adds to holiday tradition with a virtual Christmas shop, and Dr. Seuss revives classic stories in Minecraft, proving that nostalgia and imagination can thrive across unexpected platforms. This is no longer about traditional marketing; it’s a shift toward brands acting as co-creators of stories that resonate personally and culturally. These spaces become gathering points where customers and brands share a story where brand experience isn’t just consumed but lived. It’s the kind of dynamic space philosopher Gaston Bachelard might call a “poetic space,” where we’re drawn to the memories and dreams each interaction stirs, whether it’s in the warmth of a virtual café or the whimsy of a Dr. Seuss character in a new digital form. By entering these spaces with more than sales in mind, brands are moving beyond promotion to become part of the fabric of shared experience, where the most successful connections are born not from transactions but from meaningful, human interactions. The brands that truly thrive here are the ones that see customers not just as audiences, but as participants in a shared story.....one café, one holiday market, one adventure at a time. Edward Regue | Philosopher of web3 | Immersive Spaces Really appreciate the post GEEIQ

🎮 Why do brands create virtual items on Roblox? 👗 Salma Diaz Gil, who has built virtual strategies for L'Oréal Paris and Maybelline New York, explains it best: “This is how you expand what a brand is. In the same way that brands sell a product IRL, this is a new way for brands to market themselves and, in the long-term, a way for them to start monetizing.” In October, GEEIQ data showed items from brands like Starbucks (11.64k item claims), Coldplay (4.99k claims), and Reckitt's Dettol (3.47k claims) were trending. However, it’s Amazon that ranked first as October’s top-selling branded item creator, with 19.99k claims throughout the month. The data makes a compelling case for virtual items. GEEIQ partner H&M’s ‘Stranger Things’ virtual jacket was claimed 20,000 times in less than 24 hours. Another GEEIQ partner, Walmart, has seen over 1.5 million virtual items claimed on Roblox. Learn more about the results brands can see in virtual worlds through our Walmart case study. Link below 👇