Good chance that if you're seeing me in your LI feed, right now there’s a committee somewhere working on designs for your life next year. Sales & BDR quota, marketing budgets, partner targets- your livelihood and your ability to do your best work are being negotiated over a series of strategy sessions, furious deck & data swapping, and ultimately, your model of next year’s plan. Your post-SKO job is being drawn up in a spreadsheet right now. *** I’ve been in the room for annual planning at a ~20k, ~2k, and now a 200 person company, and the complexity/maturity of the process varies but the feeling is the same. Done wrong, planning can devolve into departmental leaders squabbling to duck stretchy commitments and seize resources- headcount, budget, territory, etc. Leaders should advocate for their teams, but viewing planning through a departmental lens is guaranteed to poison the overall plan. Done right- everyone shows up to listen more than talk, to work together on a common plan, and to commit to winning or losing as a team. Everyone's got their role to play, but there’s no such thing as departmental success. The business either succeeds or it doesn’t. The naked culture of the company comes out in the planning process and gets baked into next year’s plan. *** Planning isn’t leadership. But good GTM leaders understand their relationship and are deeply invested in planning. If you’re in the room, take that spreadsheet seriously.
Couldn’t agree more, being behind on planning puts you behind on everything. Very slippery slope!
Spot on 😎 Sam Gong..
Chief Partner Officer | B2B SaaS | Industry Pioneer & Thought Leader | Ecosystems & Partnerships | Video Podcast Host | Market Evangelist
2moWhat a great post Sam! Budget + resources = priority. And diving into the details, the data, the model, and assumptions takes time, effort, collaboration, and patience. It's work! And the experience is 1,000% better in your "done right" scenario. 😀 Awesome collaborating with you and our LT team with a "planning done right" mindset.