Ross Homden’s Post

Why User Input Is Important for Design The goal of design is to make things function for users. Customer feedback enables us to improve that. It functions similarly to a guide. explains what functions well and what doesn't. Small adjustments can have a significant impact. It all comes down to improving and simplifying things for the user. The secret to good design is to listen to criticism. Let's keep things basic and user-oriented. Your ideas are important. Let's consider them when we design. P.S. The next great invention might start with a straightforward idea. Create an open feedback loop! #DesignSimplicity #UserFeedback #BetterDesign #UserFeedbackMatters

IN & OUT FORMULA While streamlining checkouts often gets the spotlight, neglecting check-ins creates a leaky faucet of potential customers and engagement, hindering long-term business health. By prioritizing early engagement, data collection, frictionless onboarding, proactivity, and feedback loops, businesses can build stronger relationships, improve overall customer experience and ultimately drive growth and profitability. But businesses prioritize smooth checkout experiences for immediate conversions. How many failed sign-ins do we have? What is the conversión rate? Are there any refinement possibilities? If we look at the volume of searches on Google, the term checkout triples in number, which indicates the transactional mentality that still prevails. But the conversion rate starts in IN, not in OUT. Remember: Engagement first, then monetization. Onboarding is the seed that grows if you take care of that from the beginning. Sometimes, we may be unsure of how to approach a task. One effective tactic is to start by identifying what not to do and avoiding potential pitfalls. Traps to avoid according to Gainsight in comments. Key points to consider: ·       Focus on the "Why": Identify the purpose of each check-in point. ·       Minimize Data Collection: Collect only the essentials. The less, the better. ·       Make it easy and convenient: Offer multiple check-in channels. ·       Personalize the experience: Tailor your approach from the customer lifecycle stage. Learning with Adobe example shared by Dan Benoni and Louis-Xavier Lavallée on Growth.Design. Another jewel piece I share in comments focused on ONBOARDING from Samuel Hulick and Yohann Kunders from UserOnboard. More than 60 onboarding analyses from best-known companies. It is a must-read for learning. Mostly digital ones, but with a bunch of ideas you can weigh for any type of business. #onboarding #checkin #checkout #customerexperience #customerjourney #revenue #growth https://lnkd.in/d6mXYFPn

Did you know that 30% of users abandon loan applications that ask for too much data? Yes, while it’s essential for lenders to gather crucial information before giving out a loan, it’s also important to deliver a smooth user experience that doesn’t place a major cognitive burden on the customer. It’s a fine balance, and it can be achieved by incorporating the Account Aggregator framework into user journeys that involve data sharing. Read more on this here: https://lnkd.in/gtx7iFfr #lending #accountaggregator #ux #loanapplication

Hey👋 Designers! Check out these tools for user testing and user research : 1. Maze.co 2. Hotjar.com 3. UXCam.com 4. Userlytics.com 5. UserTesting.com 6. UsabilityHub.com 7. UXArmy.com Do repost and Share with fellow designers!

I recently came across this website image that was requesting a death certificate asking the user to specify who the certificate was for: Self or Someone Else. While this may seem like a minor oversight, it highlights a bigger issue in the tech world: the tendency to prioritise functionality over customer experience. When companies focus too much on getting the technical details right, they sometimes forget to put themselves in the shoes of the end user. The result? Unintuitive, and sometimes downright absurd, user experiences, which lacks emotional intelligence. In business, especially in technology, we must remember that our goal is to serve real people. A truly successful product doesn’t just function correctly—it resonates with the people who use it. Let’s not lose sight of the human element in our drive to innovate. #CustomerExperience #SoftwareDesign #BusinessInnovation #salecology

Strategic Framework for Designers For everyday tasks Its a more practical framework. It's adaptable and can be scaled up or down It helps you follow a structured process Its considers user and business needs every step. Give it a go 🤙 #uxdesign #uxprocess #designthinking #designstrategy #designleadership #designcoach #uiux #productdesign

Requirements can be redefined based on research and problem statement! #uxdesign #uxresearch

I've just completed the Digital Skills: User Experience Course by FutureLearn!

This is one of the best part of my design process for product development ..... I don't erase, and I don't cancel. - #UXDesign - #IdeationProcess - #DesignThinking - #Wireframing - #ProductDesign - #MidFidelityWireframes - #UXSketches - #UserExperience - #CreativeProcess - #DesignShowcase - #UXJourney - #SketchToPrototype - #DesignStrategy - #ProblemSolving

Results of asking and articulating one question. It's important to ask yourself questions as it opens doors to know what the user prefers and what you're designing for #uxprocess #calendly #sms #schoolmanagementsystem #doriansms