Rosie Reynolds MCIM’s Post

Social media influencers have become a powerful marketing tool for brands. A recent ruling by the Advertising Standards Authority (ASA) in the UK highlights the grey area we have now entered when it comes to business owners creating their own promotional content. Because of Grace’s commercial interest in Tala, the ASA banned six ads she had posted for failing to label them as such. This case serves as a cautionary tale for both influencers and brands. By clearly disclosing sponsored content, social media teams can: - Protect their brand reputation: Nobody likes feeling misled. Transparency builds trust, the cornerstone of any strong brand-audience relationship. - Earn audience trust: When you're upfront about partnerships, your audience respects your honesty. This fosters a more genuine connection. The bottom line? Influencer marketing is powerful, but failing to disclose sponsorships is a recipe for disaster. #Socialmedia #Brand #Reputation

This read is a GOOD one! 📈 Influencer marketing is booming as brands recognize its vital role in social media strategies. Recent research highlights that 81% of social marketers now see it as essential. Social media and influencer marketing are interdependent, with influencers enhancing authenticity, reaching new audiences, and boosting engagement. Budgets for both are increasingly unified, reflecting their interconnectedness. Key platforms include Instagram, YouTube, and TikTok, while macro and micro-influencers drive significant impact. As personalized content becomes crucial, influencers help brands stand out and build lasting connections. Is your business using influencers? 🔗 https://lnkd.in/eQ9JsRSm

Content is about people. “[I]t’s not just about brands or influencers; it’s about the people who follow both, who trust both, who believe in the stories they tell and the reasons they share them.” - Karen Robinovitz for ADWEEK Influencer marketing is about “finding the sweet spot where influencers can be both brand ambassadors and genuine advocates.” In this great piece on influencer marketing, Karen argues for finding the right balance with paid posts to leverage the value of organic content. This. Is. Why. Content. Strategy. Matters. I’m not just talking about content marketing strategy. Having a strategy for marketing your content on social channels is a great way to drive awareness through specific campaigns. But it does not necessarily connect your content meaningfully to either your audiences or your brand vision. Content strategy is about taking a holistic, integrated approach to content. Your brand must be instantly recognizable on every channel, IRL and digital, no matter when and where your audiences encounter it. This is not just a job for your brand strategy or marketing team. Content strategy is essential. Your brand content needs to reflect your brand vision and values but also the needs and values of your target audiences. Otherwise, you’re just screaming into the void. Influencers can be great brand advocates and can help your brand find new, more personalized ways to connect with consumers. But you need to empower influencers as part an integrated part of your brand marketing strategy with an omnichannel content strategy at its base to drive the right content to the right people in a way that feels consistent, on-brand, and authentic. If you do not have a centralized content strategy to drive content decision-making across teams and channels, you’re missing out on important opportunities to sell your products and communicate with your core consumers. https://lnkd.in/e8NthgEG #influencermarketing #contentstrategy #contentmarketing #contentmarketingstrategy #luxurystrategy #luxury #fashion #fashionstrategy #marketing #marketingstrategy #socialstrategy #socialmediastrategy

Check out our latest article revisiting FTC’s 2023 updates to its Use of Endorsements and Testimonials in Advertising Guides.

Free People is experimenting with Substack influencers as a part of their "test & learn" strategy for influencer marketing in 2024. This shows incredible ingenuity and confidence. I have always maintained that at least 25% of your consumer marketing efforts (and budget) should be allocated to "experiments & moonshots". A huge part of customer acquisition is cutting through the chatter to make an impression. If you are running the same playbook as everyone else (ehem instagram influencer marketing), how will you even get noticed? Round of applause to Free People's Director of brand marketing, Libby Strachan, PMP. Read this article to get more of her insights. https://lnkd.in/eSQj-T5b #InfluencerMarketing #Substack #DigitalInnovation

Content creators and influencers are finding themselves increasingly pulled in multiple directions. Beyond simply creating content, they are now also managing their own e-commerce stores, selling their own branded products, and having to offer support based services to their audience. Find out more on how Banky Alao, CEO at MyPeppa.co.uk, is trying to solve some of the pain points content creators face: https://lnkd.in/eWWGdTFg #Content #PainPoints

#InfluencerMarketing is thriving as brands shift from transactional to long-term partnerships with creators. A vital part of a brand's social strategy, influencer marketing is driving impressive results and forging authentic connections with targeted audiences. #InfluencerMarketing #DigitalMarketing #BrandStrategy #MarketingTrends #SocialMedia

🚀 TikTok is shaking up the game, and influencers and agencies are swiftly hopping on the ride! Ever thought about what happens when the world's hottest social platform launches a new monetization program? 🌐 The answer is seismic shifts in strategies. We're talking agencies and influencers drastically pivoting towards search content plans. Before, you'd scroll through endless dances and funny clips on TikTok. Now, prepare to see more tailored, SEO-optimized content popping up on your feed. It's a brave new world where influencers are turning into SEO wizards. Want to dive deeper into this exciting shift? Find out how the heavyweights in influencer marketing are redefining their game plans right here 👉: https://lnkd.in/g4uxjnvr Are you ready to adapt your strategies for this new TikTok era? If you're not, it's time to buckle up and embrace the ride! 🚀

With the rise of TikTok in recent years proving to be one of the biggest steps in social media development, brands are finding new ways to connect with consumers and influencers. One of the most recent developments is TikTok Shop, a platform where users can discover, buy, and sell products directly within the app. With the potential to completely redesign e-commerce, TikTok Shop has sparked a debate, will this rise in social commerce impact traditional brand deals? Let’s take a closer look at the history of brand partnerships, how TikTok Shop fits into the picture, and whether it will change our existing marketing strategies. #tiktokshop #influencermanagement #talentmanagement #socialmediamarketing #digitalmarketing #socialmedia

The ad industry and the creator economy are constantly debating the difference in terms between creators and influencers. As the industry evolves and takes up a bigger slice of the marketing pie, there are now more ways to differentiate between the two types of talent — one term seen as a more premium way of marketing, and the other focusing more broadly on creating content across different platforms. There’s perhaps a need for more clarification and updating too, as the types of content grow across channels, from artificial intelligence to virtual avatars. Another way of looking at the distinction falls along performance marketing versus branding creators. Let’s dive more into specific types of creators and influencers — and some of the sub-categories of both groups. In this piece by Antoinette S., we speak to Ana Arnet of Wpromote, Becky Owen of Billion Dollar Boy, Zac Hunter of Vladimir Jones, Amy Luca of Monks, and Nate Harris of CreatorIQ.