Rosie Davies-Smith’s Post

Greetings on World Radio Day to all the broadcasters and listeners community around the world. As official radio nerds, we’re chuffed there’s an official and international day to celebrate this wonderful way of broadcasting: #WorldRadioDay. Radio made the world go round. It brought us voices from far & near, It entertained & informed, It inspired & transformed, It was the soundtrack of many a year. 📌 Radio stands out as a trusted medium that fosters companionship and connection with listeners. 📌 Radio establishes deep emotional connections with its audience, leaving a lasting impact on brand perception. 📌 Radio drives attention, nurturing brand memory and recall, thereby enhancing overall brand performance. 📌 Radio empowers creative storytelling and ignites listeners’ imagination. 📌 Sonic branding carves a distinctive identity in the auditory landscape, making the brand more memorable in the listener’s mind. 📌 Radio’s unique capabilities extend beyond traditional 30-second spots, offering opportunities for creative and original brand experiences. 📌 Radio seamlessly amplifies other advertising channels. A cross-media marketing strategy amplifies brand awareness and recognition. Thierry Mars, radio director for egta, said, “Radio fosters companionship, triggers emotions and captures the listener’s attention effectively. It is an ideal partner for marketers aiming to connect with a huge potential audience and build their brands in a safe and trustworthy environment.” Lucy Barret, client director for Radiocentre UK, said, “Radio is often only thought of as an activation medium, best for getting tactical messages to air quickly and building frequency. However, the high reach of radio combined with its mood-enhancing effect on listeners and the fact it can be easily accessed and listened to, accompanying a wide range of listening occasions, means that it can play a broader and more ambitious role for brands, especially brand-building. And this is proven the world over. Broadcasters, it’s your time. World Radio Day celebrates the audio-only medium in all its glory.

Lessons in Communications, Marketing, and Leadership from Coldplay Lesson #3 🌒🌓🌔🌕🌖🌗🌘 📵 When scrolling through my photos from the Coldplay concert that inspired this post, I was initially dismayed that I did not have that perfect video or photo to share with you. But you know what? It was my son’s first concert, and my priority was making memories. Days after when I asked my son what he remembered most, this was in his top 5. Although it seems counterintuitive to say this in our content-obsessed world, this request has a lesson beyond the obvious. Today, algorithms are constantly finding new ways to keep us engaged (addicted even), but just as previous generations got desensitized to TV commercials, there will come a time (if it isn’t already upon us), when today’s platform de jour becomes stale. In those moments, most will turn to the next digital platform, and there is a place for that. But I always loved the idea that when everybody “zigs,” it is a good idea to “zag.” In our uber-digital world, also consider how to engage consumers in the most analog of ways. Not only will you stand out from the crowd, but you will appeal to the part of us that deserves attention. The human. Stay tuned for Lesson #4 tomorrow.  🗣️ Video credit to our Tik Tok friend @dimitriszoz #coldplay #novideo #enjoythemoment #whenotherszigyouzag #digital #analog #stayhuman #powersforgood Hi! 🌟 I'm Effie Delimarkos, an accomplished communications strategist with a rich background spanning two decades, encompassing corporate and non-profit roles in-house and at leading global PR agencies. 💪🏼 I am passionate about using my strengths to help those using their powers for good. If you're on a mission to make a difference, let's chat! Send me a message, and let's explore how we can work together to amplify your positive impact. 🌏✨

Building Strong Relationships with Advertising Clients: Why It Matters I’ve been writing and selling music my entire adult life. My relationship with my fans has always been of the upmost importance. I’m creating something that’s personal and awesome to me with the hopes that it connects with others. When I came into the Radio business, it was all the same for me as far as my goals, I was there to be creative and push the conversation forward, dare I say provoke thought. What was new to me was directly helping others sell their creative products. I’ve learned so much over the last 10 years on our morning show. From my very first client which was a local mattress company to my dozens of clients today, certain things remain the same. Yesterday I had a phone call with a new agency for one of my clients and after the call it was so clear that what sets us apart is not only the desire to have the relationships with clients but follow through on really caring about what they’re trying to accomplish. In today’s media landscape, success isn’t just about creating great content—it’s about building strong, lasting relationships with our advertising partners. I’ve seen firsthand how a solid partnership can elevate both the show and the businesses we work with. For 10 years, I’ve had the privilege of working with clients who trust us to connect them with a dedicated audience, and that trust has driven incredible results for everyone involved. When advertisers feel heard and understood, we’re able to craft campaigns that resonate with our listeners in an authentic way. It’s about more than just airtime—it’s about collaboration, shared goals, and creating value together. That’s why maintaining open communication, delivering on promises, and being proactive are so critical in fostering those partnerships. A strong relationship doesn’t just benefit the business—it builds a foundation for long-term success. By truly investing in our clients, we create opportunities that go beyond short-term gains and lead to sustained growth for everyone. I’m stoked to be doing what I’m doing and after 10 years it’s cool to still feel like I’m learning, even though most of these things are the standards and the basics. #Advertising #ClientRelationships #MediaMarketing #Collaborations #BusinessGrowth #Radio

In today’s rapidly evolving media landscape, cutting through the noise is essential. At Boathouse, we help businesses break down complex ideas and build compelling narratives that drive measurable impact. Our success lies in crafting powerful, relevant narratives that align to the CEO's vision and goals.  Our work with clients emphasizes leadership and visionary thinking. Through strategic broadcast placements and communications, we deliver narratives that resonate deeply and build long-term relevance. Broadcast is a critical part of our communication strategy, contributing to both social and digital engagement. Here are just a few recent examples of our clients making waves in the news cycle: Yahoo Finance: https://lnkd.in/dD7fsZpG Fox Business Network: https://lnkd.in/dBERzjkf  Bloomberg: https://lnkd.in/dNWkub_b  Yahoo Finance: https://lnkd.in/d4tQUtZK These strategic segments don’t just tell stories—they amplify reach, ensuring timely and impactful messaging across all channels. By staying ahead of trends and aligning messaging with a comprehensive content strategy, we ensure our clients' voices are clear, consistent, and resonant with their audiences. Interested in harnessing the power of strategic communications and broadcast for your brand? Let’s chat. https://lnkd.in/dmzNSGf5 

Brand authenticity 👇 It will always be crucial to your comms strategy. Why? 🤝 It helps you build trust - a transparent and consistent brand that remains true to its values will find it much easier to build strong connections and trust with customers ❤️ It humanises your brand - consumers are more likely to engage with brands that show genuine personality, empathy, and understanding 🚨 It makes navigating crises easier - being transparent and addressing issues honestly will help you mitigate the impact of a crisis and rebuild trust among your audience ⏰ It's future-proof - unlike chasing algorithms, authenticity will allow you to foster long-term, meaningful relationships with customers to help grow your business #branding #brandbuilding #pr #digipr #comms #storytelling

The evolution of our industry is undeniable. Communications, especially PR, is meeting the needs of today’s savvy, authenticity-driven audiences. This article is a compelling read, highlighting how brands are now turning to PR not just for narrative control but to build lasting trust and engagement. Advertising, of course, still has its distinct role. I see a dynamic balance emerging, with each playing to its strengths. Interesting read: "The PR Industry is Getting Ready to Disrupt Advertising" https://lnkd.in/dKCRKV-D #Communications #PublicRelations #Advertising #Brand

You only get one chance to make a first impression. What is the first news story that appears when you search your company name? 🤔 Is it positive or negative? How does it position your business? What would a potential client think about your company if they read it? If you Google One Nine Nine, you'll find our appointment release from late 2023, published in our regional business press, the leading music industry news site, and the go to platform for marketing and creative agencies in the North. What is the value of that? It's a positive, reasonably recent story that tells potential clients and creative marketing talent: We're growing 📈 We deliver for big name clients in relevant industries 🎺 We're bringing on high level talent 👨🦰 Positive PR coverage like this helps to make a good impression, boosts our reputation, and supports our commercial goals! Google your own business - and if you don't like what you see, we can help you change it! #pr #googlenews #mediarelations

At Agent99, we’re all about making an impact with our smart ideas. In this constantly changing PR landscape innovation is key to successfully driving impact and achieving PR that performs for your brand.    At our recent relaunch panel event, our founder Sharon shared what innovation means to her, and how to consider innovating as a brand.    “I think there's a real misconception around innovation in PR. Everyone thinks that that's a big activation, or a big spend, and I don't think that's the case at all,” Sharon says.   “Innovation to me in PR means trying new platforms, new things, and basically anything that you haven't already tried to do to connect with your audience.”   Speaking on the changing landscape of PR in the last 10 years, Sharon believes there’s still so much to explore. Although brands tend to be shy because they don't want to take the risks, there are so many cost effective strategies out there that can really help you engage with your audience in new ways without blowing out your budget.   Sharon's biggest tip? Keep experimenting. Trial, tweak, and then refine, and do it again.    Head to our website and drop us a line to find out what we can do for your brand - https://lnkd.in/g24FKeqd   #InnovationInPR #Agent99PR #PublicRelations #SmartIdeasWithImpact  

In today’s fast-paced digital landscape, PR marketing and branding are more important than ever. But it’s not just about traditional advertising anymore; it’s about building trust, engaging with your audience, and leaving a lasting impression. By actively managing perception, brands can avoid crises, build goodwill, and position themselves as trustworthy and reliable. It's not enough to just push out messages; real success comes from two-way communication. Whether it's through social media, personalized emails, or even influencer partnerships, brands need to connect with their customers on a deeper level. It’s not about selling your brand, it’s about selling an experience, which is exactly what you see Heineken has done though this very unique PR stunt. And it’s not just Heineken who has done this, you see world’s leading brands like Nike and Apple, they don’t sell you the product or brand only, they sell you the experience. A unique and memorable positive experience with a brand will keep loyal to that brand for a long time. So, what experiences has your brand tried to sell? #marketing #PR #branding #brandmarketing #experience #PRmarketing #b2cmarketing

The Taylor Swift effect: A masterclass in blending PR stunts with authentic engagement. Swift's recent public appearances at NFL games have sparked a media frenzy. Is it a PR stunt? Absolutely. But it's also a brilliant example of authentic engagement. Here's why it works: 1. It aligns with Swift's brand of sharing personal experiences 2. It creates a shared moment of excitement with her fanbase 3. It's followed up with genuine interactions and behind-the-scenes content The lesson for brands? When planning a high-profile moment, consider: • How does this fit your brand narrative? • What value does it offer your audience? • How will you maintain engagement beyond the initial buzz? In my experience leading integrated PR campaigns, the most successful strategies always balance short-term impact with long-term relationship building. What other brands do you think are nailing this balance? Let's discuss! #PRStrategy #BrandEngagement #AuthenticMarketing