Linkedin Ads & Google Ads for B2B SaaS companies | Founder & Performance Marketer at Grouts Online
3440 LinkedIn Ads lead gen leads. Only 6 closed deals. It means a 0,17% lead to a closed won conversion rate. The conversion is poor, but it has "direct" attribution. And with the shift to demand gen, you sacrifice it. But you can still get data to compare direct results. Here are the results of LinkedIn lead gen and after: 👇 1. Leadgen The first example is LinkedIn Leadgen campaigns that target ICP in the cold audience. The offer was a webinar or ebook download. You have direct attribution in CRM. 2. Demandgen The second one had ads that deliver the message and show the product. You have only Self-Reported Attribution, organic, and paid traffic from LinkedIn. Here is the comparison with data from CRM: Linkedin Leadgen: Leads 3440 CR 3% Deals 101 Win Rate 6% Closed Won 6 Linkedin Demandgen: Leads 14 CR 43% Deals 6 Win Rate 33% Closed Won 2 Indeed, The second one is lower volume. But in a shorter period and with around 10% of the investment. Here, including only direct conversions. Not the other leads that LinkedIn influences. So, the impact of the campaigns will probably be higher. Which one seems more scalable? #linkedinads #performancemarketing #demandgeneration #b2bmarketing
The demandgen for sure, considering the win rates, scaling the campaign will impact roi positively The former builds lots of hope with minimal win rate Quality over quantity i guess Thoughts? Roman Krs
Appreciate the breakdown of the numbers between lead gen and demand gen campaigns, Roman! That clear comparison of CR and win rates is a real eye-opener—worth keeping in mind when reviewing campaign ROI.
That’s the nature of Demand Gen. But it’s also the part that drives senior leadership crazy early on. “What do you mean we’ll get less leads? Then why would we do Demand Gen? We need more leads to make these numbers make sense.” Fatal paradigm to have. Some of the best ways to kickstart a demand generation program and get some positive signals and early wins to show off is: - identifying wasted spend in all marketing initiatives -pool it into an experimentation budget for Demand Gen -get some quick wins -shove it in senior leaderships face 🤌🏽