Rohit Vatwani’s Post

🚨 𝐓𝐡𝐞 𝟏𝟎-𝐌𝐢𝐧𝐮𝐭𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐓𝐡𝐚𝐭 𝐓𝐫𝐮𝐥𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬!🚨 Craving a snack? Getting it in 10 minutes is nice, but if it’s delayed, no big deal. 𝐍𝐨𝐰 𝐢𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬: 💔 You’re alone, unwell, and urgently need medicine. The nearest pharmacy is 20 minutes away, and every minute counts. 🚀 𝐒𝐰𝐢𝐠𝐠𝐲 𝐱 𝐏𝐡𝐚𝐫𝐦𝐄𝐚𝐬𝐲 🚀 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐞𝐝𝐢𝐜𝐢𝐧𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐈𝐬 𝐇𝐞𝐫𝐞! Medicine delivery on Instamart, designed for moments when time is critical! 🏥𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐀𝐜𝐜𝐞𝐬𝐬: Essential meds, right when you need them 💼𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐄𝐝𝐠𝐞: More options, better prices in online healthcare ⏱️𝐑𝐞𝐚𝐥 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞: Timely relief for urgent health needs 🔮 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐇𝐞𝐚𝐥𝐭𝐡-𝐓𝐞𝐜𝐡: Faster, smarter, accessible healthcare Because sometimes, 𝐢𝐭’𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞—𝐢𝐭’𝐬 𝐜𝐚𝐫𝐞, 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐟𝐚𝐬𝐭. 💊 Swiggy PharmEasy #Healthcare #10MinDelivery #QuickCommerce #Medicine

First Food. Then Essentials groceries. Now it's time for medicines to be delivered to our doorsteps. Recently, Swiggy Instamart collaborated with the online medical store Pharmeasy to launch an online medicine delivery service in Bangalore. Unlike food and groceries, things are not as straightforward for medicine delivery service providers. Senior executive of the Chemists and Druggists Association of Telangana, R Srinivas said “Medical shops follow high standards and mandatory infrastructure to maintain medicine quality. How will one ensure the standards and regulations with E-pharmacies?” In the end, there are both positives and negatives of growing instant delivery service companies. The obvious advantage I observe is relief to senior citizens and saving commute time. On the other hand, it’ll be difficult to verify the qualification, quality, and patient description with online E-pharmacies. #epharmacies #medicinedelivery #manufacturing #contractmanufacturing

I got to stumble up on an interesting post by Abhishek Kotekar up on my feed. This really indicates a brilliant issue i.e. disintermediation of channel partners, in the setup of quick commerce, which has been increasingly attracting the retail sector's big boys. Implementing a "shop-in-shop" model within Swiggy Instamart’s dark stores amplifies the benefits, enabling a closer collaboration between brands and platform operators. But why would brands possibly opt for this operating model ? 1.Brands get to control inventory placement 2.Brands get to optimize stock-keeping units 3. With the help of CSO/CSMs a plausible access to real-time sales data all while retaining direct influence on customers choice and buying behaviour. Last but not the least last mile delivery does affect how customers perceive and shape their opinion on a brand.

Swiggy Instamart x PharmEasy 🔥 Pretty impressive how Swiggy Instamart is pushing boundaries with PharmEasy on this 10-minute medicine delivery pilot. This partnership speaks volumes about the future of quick commerce, especially in healthcare, where speed and convenience can make a significant difference. For them, it’s not just about getting groceries anymore, but enhancing the overall quality of life by making essential services instantly accessible. It's a smart move that could set a precedent for other markets and further cement Swiggy as a leader in Quick Commerce. Article link in comment below

India doesn't need delivery of Pizza in 10 mins! India doesn't need mobile delivery in 10 mins! India doesn't need delivery of vegetables in 10 mins! But India needs delivery of medicine in 10 mins! Swiggy Instamart is piloting this with PharmEasy to deliver the medicines in 10 mins to the needy. PharmEasy has set up a SiS (shop in shop) shop inside Swiggy's darkstore. Finally, something we Indians really want. A Good step to start. hashtag #quickcommerce #swiggy #pharmeasy

India doesn't need delivery of Pizza in 10 mins! India doesn't need mobile delivery in 10 mins! India doesn't need delivery of vegetables in 10 mins! But India needs delivery of medicine in 10 mins! Swiggy Instamart is piloting this with PharmEasy to deliver the medicines in 10 mins to the needy. PharmEasy has set up a SiS (shop in shop) shop inside Swiggy's darkstore. Finally, something we Indians really want. A Good step to start. #quickcommerce #swiggy #pharmeasy

First Food. Then Essentials groceries. Now it's time for medicines to be delivered to our doorsteps. Recently, Swiggy Instamart collaborated with the online medical store Pharmeasy to launch an online medicine delivery service in Bangalore. Reports suggest similar services will also be launched in other Indian metro cities. Unlike food and groceries, things are not as straightforward for medicine delivery service providers. Senior executive of the Chemists and Druggists Association of Telangana, R Srinivas said “Medical shops follow high standards and mandatory infrastructure to maintain medicine quality. How will one ensure the standards and regulations with E-pharmacies?” It’s interesting to witness how the ground for online medicine delivery is prepared. In the end, there are both positives and negatives of growing instant delivery service companies. The obvious advantage I observe is relief to senior citizens and saving commute time. On the other hand, it’ll be difficult to verify the qualification, quality, and patient description with online E-pharmacies. #epharmacies #medicinedelivery #manufacturing #contractmanufacturing

India doesn't need delivery of Pizza in 10 mins! India doesn't need mobile delivery in 10 mins! India doesn't need delivery of vegetables in 10 mins! But India needs delivery of medicine in 10 mins! Swiggy Instamart is piloting this with PharmEasy to deliver the medicines in 10 mins to the needy. PharmEasy has set up a SiS (shop in shop) shop inside Swiggy's darkstore. Finally, something we Indians really want. A Good step to start. #quickcommerce #swiggy #pharmeasy

Finally, 10-min delivery war is moving in the right direction now. 10-min Medicine or Blood (if possible) delivery is much more critical than delivery of vegetables, fruits or drinks in 10 mins. All thanks to Swiggy for identifying this critical gap and working on it with PharmEasy.

The news about Swiggy and PharmEasy trying their hand at express delivery is now a week old. However, as someone who has worked on express delivery at PharmEasy in the past, this still interests me, and it seems that most people have a very positive outlook on the need for such a service. That said, what remains to be seen is how the team addresses the challenges that have made this a tough nut to crack until now: - Maintaining high fill rates, as consumers tend dislike partial bag fills - Keeping an assortment that incurs substantial working capital to meet long-tail demand - Passing discounts to consumers while ensuring both platforms achieve profitability While there are challenges, I believe PharmEasy and Apollo are well-positioned to succeed, given their robust backend supply chain capabilities.