Rohit Kapoor’s Post

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Chief Executive Officer - Food Marketplace, Swiggy

The first time I flew business class was luck by chance. I got a free upgrade and maza aa gaya! Ticket alag rang ki thi, check-in kiosk pe attendant greeted me with a wider smile, and of course the flight had its own perks. Plane toh ek hi hai, raasta bhi same hai. So regardless of where you sit the plane will get you there. What’s different is the experience. Waise hi, Swiggy is elevating its experience for a select few with Swiggy One BLCK. An invite-only premium membership that aims to offer a faster and more personalized service for our most valued customers. Invites rolling out starting today 🖤

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Naiyya Saggi

Group Co-Founder, Good Glamm Group | Founder, BabyChakra | Harvard Business School (MBA'12) | Fulbright & JN Tata Scholar

6d

@rohit kapoor don’t forget your old mafia pals.

Sudhanshu Kumar

Founder at Avocado Labs

6d

Rohit Kapoor The reference to the business class plane is not apt, as when you travel in business class you get free food. You don't need to pay a single penny. Does it mean whoever is getting this so-called premium membership(luck by chance), is going to get free food? Or you are going to add some extra discounts, priority delivery and ask the delivery boy to forcefully smile when they deliver the food and give us flowers also?

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Jafar Baig

Behavioral Science, HCD & UX Research

6d

Normal wala toh serve kardo, bhook lagi hai sir Trying the 10 min delivery restaurants since 10 mins in HSR

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Jebin Mathew

Head of Marketing | 10Xer | Brand Integrated Communications Planning | Digital | Strategy

6d

Hope the benefits mean genuinely save more time, like skip the line at xyz, skip the reservations at abc and i don't mean food outlets :)

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Sunil Kamath

Early Stage Investor in D2C and Consumer Tech Startups | Venture Partner | Limited Partner

6d

Cant wait to get the invite and experience Swiggy One BLCK

Vaibhav Shingde

1M+ Impressions | All About Finance, Startups, Venture Capital and Private Equity

6d

What a fantastic initiative, Rohit! Elevating the customer experience truly makes a difference, and Swiggy One BLCK sounds like an amazing way to recognize and reward valued customers. Looking forward to seeing how this enhances the Swiggy experience!

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Pradipta D.

Founder | Product management | Previously Software Developer | ex- Walmart, Microsoft | Indian School of Business

6d

Sir after IPO business class chhoriye, time for private jet 😊

Harneet Bhalla

VP - Growth Marketing | IIM Raipur

5d

Love the business class analogy, such a relatable way to explain the power of elevated experiences. Swiggy One BLCK sounds like a smart move to deepen loyalty and create a sense of exclusivity. The key will be delivering on those elevated promises consistently, personalization and speed can make or break premium memberships. Excited to see how this plays out, Rohit Kapoor!

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Sugandha Gupta

Director- Marketing UC, Ex Reckitt, PepsiCo | Passionate about building brands | Love art, books, cinema, travel

6d

Need the invite ❤️❤️❤️

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Vaishnavi Gokhale

Turning Clients into Partners & Brands into Stories, Strategist, Collaborator, Brand Builder | Powered by People & Ideas | Full-Time Parent to the Best Mentor I’ve Had

6d

Impressive as always 👏🏻 Waiting for the invite 🤞🏻👀

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