The first time I flew business class was luck by chance. I got a free upgrade and maza aa gaya! Ticket alag rang ki thi, check-in kiosk pe attendant greeted me with a wider smile, and of course the flight had its own perks. Plane toh ek hi hai, raasta bhi same hai. So regardless of where you sit the plane will get you there. What’s different is the experience. Waise hi, Swiggy is elevating its experience for a select few with Swiggy One BLCK. An invite-only premium membership that aims to offer a faster and more personalized service for our most valued customers. Invites rolling out starting today 🖤
Rohit Kapoor The reference to the business class plane is not apt, as when you travel in business class you get free food. You don't need to pay a single penny. Does it mean whoever is getting this so-called premium membership(luck by chance), is going to get free food? Or you are going to add some extra discounts, priority delivery and ask the delivery boy to forcefully smile when they deliver the food and give us flowers also?
Normal wala toh serve kardo, bhook lagi hai sir Trying the 10 min delivery restaurants since 10 mins in HSR
Hope the benefits mean genuinely save more time, like skip the line at xyz, skip the reservations at abc and i don't mean food outlets :)
Cant wait to get the invite and experience Swiggy One BLCK
What a fantastic initiative, Rohit! Elevating the customer experience truly makes a difference, and Swiggy One BLCK sounds like an amazing way to recognize and reward valued customers. Looking forward to seeing how this enhances the Swiggy experience!
Sir after IPO business class chhoriye, time for private jet 😊
Love the business class analogy, such a relatable way to explain the power of elevated experiences. Swiggy One BLCK sounds like a smart move to deepen loyalty and create a sense of exclusivity. The key will be delivering on those elevated promises consistently, personalization and speed can make or break premium memberships. Excited to see how this plays out, Rohit Kapoor!
Need the invite ❤️❤️❤️
Impressive as always 👏🏻 Waiting for the invite 🤞🏻👀
Group Co-Founder, Good Glamm Group | Founder, BabyChakra | Harvard Business School (MBA'12) | Fulbright & JN Tata Scholar
6d@rohit kapoor don’t forget your old mafia pals.